stuart.cerullo@wyndhamworldwide.com
22 Sylvan Way
Parsippany, NJ 07054
Cendant Project Management Office (PMO) - 2004
Cendant Guest Loyalty Program, ″TripRewards″ - 2003
Le Meridian Global Sales Management and Tracking System - 2001
Wyndham Enterprise Distribution Strategy - 2001
Starwood Revenue Management Program, ″TopLine Profit (TLP)″ - 1998
Starwood Worldwide Loyalty Program, ″Starwood Preferred Guest (SPG)″ - 1998
Starwood Worldwide Reservation System, ″StarLink″ - 1998
Westin/Sheraton Merger Integration resulting in Starwood - 1998
ITT Sheraton Revenue Management Program, ″SherMax″ - 1997
ITT Sheraton Global Sales and Tracking System, ″Team Hot″ - 1996
ITT Sheraton Customer Relationship Management Platform - 1996
ITT Sheraton Worldwide Loyalty Program, ″Sheraton Club Int′l (SCI)″ - 1995
ITT Sheraton Worldwide Reservation System. ″Reservation IV″ - 1993
Founding member of HEDNA (hospitality industry technology standards)
Member International Hospitality Association
Member American Hotel Motel Association
Featured speaker at many hotel industry trade shows and seminars
Hotel Technology Next Generation (HTNG)
Hospitality Financial and Technology Professionals (HFTP)
Leading Hotel Distribution across any/all channels, Property Technology/In-room, Digital media/advertising/e-commerce, Corporate capital guidelines/controls, PMI/PMO, New Business Development, Strategies consulting, Extensive International experience
Hotel Distribution, Development Technology, Digital Advertising, International Hotel growth, Real Books, Real Written Letters, My Family, Economics
Senior Vice President of Business Strategy and Key Intiatives , Wyndham Worldwide
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Wyndham Worldwide Corporation provides various hospitality products and services to individual consumers and business customers. It operates in three segments: Lodging, Vacation Exchange and Rentals, and Vacation Ownership. The Lodging segment franchises hotels in the upscale, middle, and economy segments of the lodging industry, as well as provides property management services to owners of these hotels.
Learn more about Wyndham Worldwide.
Senior technology executive with a broad range of global travel and hospitality experience, within Fortune 500 international corporations. Technology industry expertise includes extensive knowledge of all aspects of travel distribution; Central Reservation Systems/call center applications, Global Distribution Systems including Galileo, Sabre Worldspan, WorldRes, Amadeus, Branded Hotel Web Sites, Other direct connect partners (Expedia, Travelocity, Orbitz, etc), as well as, broad Property Management System application and integration knowledge. In addition to extensive reservations experience I have excellent track record designing and delivering revenue/yield systems, customer loyalty systems, customer relationship management systems, as well as, leading sales, sales force automation and operations applications. I am a proven strategic thinker with a strong track record of successful delivery and execution combined with strong financial experience around IT operating and capital budgets.
Wyndham Worldwide Hotel Group (May 2002-Present)
Senior Vice President of Business Strategy & Key Initiatives
IT & RMS Business Strategy: Drive overall IT and revenue management services business strategy and planning. Drive the product roadmap that defines our priorities. Drive the business/financial feasibility planning that will best achieve our overall organization goals and objectives as it relates to Hotel Distribution, Technology and Services.
Industry/technology watch: Maintain knowledge of industry players, products, and services. Leverage emerging technology opportunities in the industry.
Constantly improve our value proposition: Build confidence and sponsorship with the business community to advance travel and technology innovations that meet their business goals and planning.
Drive key projects and initiatives: Conceive, validate value proposition and collaborate on key projects as it relates to our business plans and strategies. Bring the best thinking, ideas and/or products and services to insure our decisions and approach ″fits″ the business opportunity at hand.
e-Travel Management Solutions (1999-2002)
Owner/Operator
Operated a highly successful, in demand, Worldwide Hotel and Casino solutions consulting practice. Primary areas of business focused on improving Hotel and Casino distribution systems solutions and customer loyalty, tracking/modeling and marketing solutions.
Starwood Hotels & Resorts
Senior Vice President of E-Commerce Planning & Development (1996-1999)
Senior executive responsible for application development and technology solutions in support of all brand initiatives, including, 16 reservation offices, strategic marketing alliances, e-commerce including internet and extranet applications.
Vice President of Application Development (1988-1996)
Responsible for development, support and underlying technology in support of the global marketing strategy to include advertising, frequent traveler/loyalty programs, pricing and global contracts, reservations operations and Internet sales and marketing. Directed the development and technology in support of all global marketing programs including the strategic positioning of three brands.
Cambridge Institute (1981-1983)
Graduate, Computer Science
Boston University (1977-1981)
Bachelor of Arts, Economics
