eric@ingenexdigital.com
306 South Main, Suite LLA
Ann Arbor, MI 48104
Digital Marketing Blog
Internet Marketing Agency
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Alumni Association of the University of Michigan
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Ann Arbor SPARK
Inforum Michigan
MBA-level knowledge of strategy development, data analysis and team leadership in a technology-marketing context.
Advanced-level skills in Microsoft Excel, Word, PowerPoint, SharePoint, Windows Vista, Windows XP and Mac OS X.
Skilled writer and editor, AP style.
Experience developing in Visual Basic, C++, Java, SQL, Access, Flash and Dreamweaver.
Intermediate Spanish speaker.
Great movies, live music, strong coffee, local sports, running, cool technologies
Learning every day about digital marketing applications.
Client Services Manager, Ingenex Digital Marketing
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Ingenex Digital Marketing is an Ann Arbor, Michigan based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, digital public relations, and web analytics.
Learn more about Ingenex Digital Marketing.
As Client Services Manager at Ingenex, Eric Rodriguez oversees day-to-day client interaction, creates digital marketing strategies and tactics, provides project management for new web sites, manages SEO / PPC / analytics and reporting, and drives new business development strategy and outreach. Eric is also a regular contributor to the Ingenex Twitter feed and Digital Bus blog.
Eric is a driven digital marketing professional with a passion for client service and a thirst for continuous learning. Eric is interested in learning more about new digital marketing technologies and how they are being applied to help companies outsmart competitors, connect with customers and engage employees.
Eric joins Ingenex from Airfoil Public Relations, where he managed strategic analyst and media relations for technology clients ranging from Microsoft to pre-launch start-ups from the company′s offices in Southfield, Michigan and Mountain View, California. Eric holds a BBA in information systems and e-commerce from the University of Toledo and an MBA in marketing from the University of Michigan′s Dearborn campus.
Senior Account Executive
Helped create and execute strategic media and analyst relations campaigns to drive relevant, positive coverage for technology clients including Microsoft, Speakeasy, SRC and others. Conducted research, proposal development and prospect outreach to support agency new business efforts.
My Airfoil experience truly built me into a PR and marketing professional from the ground up, starting with the foundational building blocks of media relations and progressing to account management, virtual team leadership and new business development at the company′s offices in Southfield, Michigan and Mountain View, California.
Marketing Manager
Developed, implemented and maintained marketing strategy, print collateral and website for Wi-Fi billing and clearinghouse start-up.
My time at Airpath provided valuable marketing experience in areas including B2B technology and start-up culture.
Master of Business Administration, Marketing
2004-2007
Bachelor of Business Administration, Information Systems & E-commerce
1998-2002
