Derek Mehraban — Digital Marketing Connector

Chief Executive Officer, Ingenex Digital Marketing

About Ingenex Digital Marketing

Ingenex Digital Marketing is a full-service digital marketing company based in Ann Arbor, Michigan. Ingenex, run by CEO, Derek Mehraban is focused on web site design, social media marketing, and search engine optimization. Its clients include West System, Wayne Westland Schools, and Inforum Michigan.

Ingenex Digital Marketing delivers successful integrated marketing campaigns that begin with the internet, are less expensive than traditional media/marketing, are measurable, and directly targeted to reach and engage customers.

Learn more about Ingenex Digital Marketing.

Biography

Michigan State Advertising graduate Derek Mehraban is a social media marketing expert. He runs a digital marketing firm located in Ann Arbor, Michigan called Ingenex Digital Marketing.

Derek is passionate about helping companies and individuals embrace digital technology to market their companies and themselves. To this end he runs a Digital Marketing Blog and Podcast called The Digital Bus. He also trains students and recent graduates on digital marketing through his Eco-Friendly Digital Marketing Internship. The internship program will run in partnership with Michigan State University starting Winter 2009.

Derek's company has launched a new product called Social Harbor - Professional Online Profile Management service. With Social Harbor, Mehraban is offering a turnkey digital marketing and search engine optimization solution for business. "We build professional online profiles for entire companies. There is a lot of power in that. We help companies be found on Google and Yahoo searches, and we help companies use Social Networking to build their business." says Ingenex CEO, Derek Mehraban.

Experience

Connect Ann Arbor

Founder

ConnectAnnArbor.com is an online community focused on bringing people together in Ann Arbor for events focused on marketing, advertising, interactive, web 2.0 and more. We will work to connect people and organizations for the common good. Our first event was Seth Godin in Ann Arbor at the Michigan Theater. We have also had John U. Bacon speak and Joseph Jaffe. For more information visit www.connectannarbor.com. Or join our YahooGroup - ConnectAnnArbor.

60/60 Publications

VP Marketing

6060 Publications, a Michigan based social-marketing and publishing group with offices in Traverse City and Ann Arbor. 6060 writes, designs and publishes a new series of lifestyle publications for newspapers, designed to help meet the present interests and future needs of adult children, 60 and over, and their aging parents.

America is coming of age! 78 million Baby Boomers are turning 62 next year and they are poised to change the world with their tremendous economic, political and financial clout. The over 60 crowd will revolutionize the way we live, shop, travel, plan and think - about nearly everything.

6060 Publications will guide readers, newspapers and their advertisers through this maze of opportunities with a beautiful full color, glossy, expertly written, and thoughtfully designed series of six bi-monthly news magazines that are co-branded by 6060 newspaper partners.

Q LTD

Director of Business Development

• Responsible for leading all business development efforts for Q LTD. Won major clients including, Flint Group, NuStep and Asahi Kasei Plastics North America.

University of Florida

Communications Coordinator

• Communications Coordinator responsible for promoting the IoA brand nationally, managing the IoA web site, brochures, event planning, conferences, video production, and more...

Adbiz

Senior Copywriter

• Senior writer. Experience writing for interactive web sites, tv, radio and print. Focused on medical, retail, health and fitness, food service, and academic clients. Responsible for leading new business presentations, developing strategic marketing plans, creating advertising campaigns, managing client accounts, and supervising account executives.

Campbell Ewald

Copywriter

Ameritech

Internet Account Executive

Leo Burnett

Junior Copywriter

• Junior copywriter in the creative development program at Detroit office of Leo Burnett, which was then DMB&B.

Education

College for Creative Studies, 1996 - 1997

Advertising Copywriting

Michigan State University, 1990 - 1996

Bachelor of Arts, Advertising