Beverly Cornell — IteroText

Marketing and Sales Director, IteroText

About IteroText

IteroText Translation Services was established in 1973 in Detroit, Michigan as AAA Language Services to address the growing need for international information exchange and technical translation.

Since those early years, the need has not only continued to expand, but the requirements for better consistency, higher quality and lower cost have increased.

The use of technology in the translation field has also changed the landscape. With the advent of translation memory, content management and authoring memory systems, the field is rapidly advancing and IteroText has been leading the way.

Learn more about IteroText.

Biography

I am a globally minded and passionate person, who believes that we are citizens of a very diverse world. I look for ways to connect with people and build relationships. These are fundamental human activities that reach across borders, cultures and languages.

My passion for language, culture, communications and learning far exceed what one would call average. I am so excited about my career, job and company. I think I am one of the lucky few who have figured out how to make a personal passion make money for me. My experiences living in both Alicante, Spain and Brasilia, Brasil have helped me to understand what is is like to not know a language or culture but to be embraced by the local people. I have so many fond memories of the family I lived with and the people that I met from these experiences. I am blessed to still call them my families and to have kept in touch as well as visit often all these years later. I would say that I have fully embraced them as well.

Working in the translation industry is always interesting. From the translators and clients who are all over the world and specialize in many different subjects, my day is never the same from one to the next. I am often times up very late speaking to Asia and up very early speaking to Europe. Since I am not constrained by the 9-5 world, I have a lot of flexibility to network, meet clients, and create conversations.

I am an avid user of Social Media and Web 2.0 technologies. As a person born on the cusp of Generation X and Y - I am fortunate enough to understand and embrace this new frontier. I see many advantages for global businesses or those that want to take their companies across borders to use the newer technologies of Skype, Blogging, Podcasting, Social Networking and many others to integrate their content and marketing to create a VERY powerful message and conversation with their clients, customers, employees and partners.

Experience

GolbalBusinessPerspectives.com, August 2007 - Present

Blogger / Host

Global Business Perspectives is an online resource for small companies who want to take their businesses outside of the U.S. Content discusses international business activities, news, and organizations. This website includes a blog, podcasts, networking opportunities, international job postings, international resources in Detroit and around the globe.

IteroText Translation Services, July 2006 - Present

Marketing and Sales Director

Marketing and Business Development of Foreign Language Technical Writing, Document and Graphic Design, Translation and Printing Services for clients who require their information translated. Launched new Iterotext website in 2007, new global business blog and podcast in 2007 and new translation blog in 2008.

Pals International, December 2004 - July 2006

Marketing & Business Development Manager

I helped CEOs, HR Directors, and Marketing Directors who were disappointed with their global business results and were frustrated while communicating across borders and were concerned with being the ″Ugly American″ while doing business abroad. We provided Foreign Language and Cross Cultural Training and Translation/Interpretation services.

Retail Brand Alliance / Casual Corner Group, July 2004 - January 2006

Supervisor

Supervised store retail activities. Managed, motivated and inspired staff of 30 plus workers. Launched new clothing seasons, including floor set design and sale promotions. Implemented and managed store liquidation processes when company closed all stores nationwide.

BBDO, August 1998 - February 2002

Account Manager

Managed advertising activities for DaimlerChrysler Corporation. Including: Dodge Car & Truck, Dealer Service, Special Groups, and Fleet & Commercial segments. Worked on site with DCX Dodge clients for one year in very elite position within the agency. Implemented dealer catalogs, special events, direct mail and fleet service program.

Education

Wayne State University

Masters, Communication

• 2002 - 2004

• Thesis - A Review: Diversity Training Effectiveness

• 3.9 GPA

• 2004 - Presenter for Children′s Conference on Self-Labeling

• 2004 - Contributer for Facilitator′s Guide on how to teach about Hate Crimes at the College Level for Communication Association Conference

• 2003 - Created and Managed a Survey, Focus Group, and paper on Self Labeling of College Students

Oakland University

Bachelor of Arts, Communication

• 1995 - 1998

• Teacher′s Assistant, Foreign Language Club, Vice President of Women in Communications, Toastmasters

Oakland Community College

Associates Degree, Liberal Arts & Business Administration

• 1994 - 1997

• Intern at Guardian Industries, worked with all divisions of Guardian and learned about Finance, International Business, Health Communications, Legal Purchasing, and Manufacturing.

Grand Valley State University

International Relations

• 1993 - 1994

• President of Dorm, Member of Leadership Club, Editor of Dorm Newspaper, President of Volunteer Club, Reader for the Blind, Player on Intramural Racquetball Team