Posts Tagged ‘yahoo’

Yahoo Slashes 2,000 Jobs

Monday, April 9th, 2012

Scott Thompson was named CEO of Yahoo three months ago. He came from the world of PayPal and was supposed to be a signal that Yahoo was looking for a reorientation. It’s a no-brainer that Yahoo has lost the battle over search and social to Google and FaceBook, but not necessarily the battle over display advertising. On Wednesday Thompson announced that Yahoo would be slashing jobs as it also slashes its offerings in an effort to be really good at one thing instead of mediocre at 1,000.

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It appears that Yahoo is going after video content and the display advertising panacea that comes along with it. This is not to say that Yahoo is looking to displace YouTube. Rather, Yahoo wants to be instrumental in cord cutting as the destination people go to for their usual TV content.

Yahoo has already inked a deal with ABC News and hopes to do more. There is also original video content in the works. More content, especially original content, will help drive more people to Yahoo and the ad inventory Yahoo displays. The social media agency that advertises with Yahoo should, in time, see improved numbers. There might also be opportunities for the creative agency to help with the original content and drive more people to conversion sites independent of the Yahoo networks.

Thompson’ experience with PayPal, a service more focused on partnerships with other brands instead of the usual stand-alone orientation of Yahoo, should also help the social media agency. We can expect to find Yahoo much more cooperative and interested in helping out partners. It will take time for Yahoo to revamp that orientation and make products more suitable, but the payoff should be nice.

Yahoo Makes Slashes

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Posted in Internet Advertising, Internet News | No Comments »

Yahoo! Changes Its Search results

Wednesday, November 16th, 2011

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In preparation for the holiday shopping season Yahoo! has updated how it reveals search results. The intention is to provide answers and not just links. Whenever a user conducts a search that might yield results about shopping, recipes or entertainment Yahoo! will then produce at the top of the search results information about the product instead of links to others.

This change will help its users better find what they are looking for. This should also attract more firms to beef up their budgeted dollars on Yahoo!. Where a firm could normally hope to be represented in Yahoo! search results or on advertising space with the network, now a firm’s products can be displayed at the very top of the search results. This premium spacing is not a paid-for space, but having a strong presence on Yahoo!’s rankings can help with placement there.

Holiday Results

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Posted in Digital Marketing | No Comments »

Yahoo, AOL and Microsoft Team Up Against Facebook and Google

Friday, November 11th, 2011

The three dinosaurs of internet advertising have decided to cooperate in an effort to take on the growing shares of Facebook and Google in display advertising. The partnership will begin in early 2012 by integrating their real-time bidding systems. All three publishers have some display advertising which is considered reserved and these reserved ads will not be part of the integration. Some of the non-reserved space is still considered premium and the integration should help make it easier for advertisers, especially younger advertisers, to push their ads with better visibility and lower prices.

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AOL may be the biggest winner in this merger. There was rumor that some AOL clients might be leaving because of dwindling numbers, but this integration should stymie that flight. This merger will also help AOL reach advertising spaces outside of its own media properties.

A concern for advertisers is the further consolidation of the publishing side of advertising. However, the integration of three separate payment options and methods will provide an immediate help to the digital marketing agency. The scale of the three publishers once merged is also quite staggering and might just be large enough to make a dent in the growing domination of Facebook and Google in display advertising.

Partnership

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Posted in Digital Marketing, Internet Advertising, Microsoft, advertising, digital agency | No Comments »

Social Harbor Social Media Release: Business social networking profiles built on Linkedin, Naymz and AboutUs

Wednesday, November 12th, 2008

Social Harbor Social Media Release:

Ingenex, a Michigan-based digital marketing firm, recently launched a new business social network – http://SocialHarbor.com Business Social Networking and is building professional online profiles for businesses – including Linkedin profiles.


Social Harbor from Derek Mehraban on Vimeo.

All Social Harbor profiles are search engine optimized (SEO) to help companies visibility on Google and Yahoo! searches. The Social Harbor service builds online profiles for the entire team on Linkedin, Naymz, and AboutUs.org in addition to building custom profiles on its own business social network http://socialharbor.com.

Social Harbor also offers a career package for individuals looking to make a career transition. Social Harbor Career helps anyone in career transition by optimizing their resume, and putting it where employers can find it – including Linkedin, Monster.com and CareerBuilder.com.

“Social Harbor gives companies a competitive advantage. Now they can be found on Google and Yahoo searches through the current and credible online profiles we build for them. The results we are getting for clients are dramatic,” says Derek Mehraban, Ingenex Digital Marketing CEO “Linkedin has over 30 Millions users, and professionals still aren’t sure how to use it. We build their Linkedin profile for them, and teach them how to use Linkedin,” says Mehraban.

Many companies find social media overwhelming and therefore don’t use it. Others are too busy to create and manage their online profiles. In today’s digital economy, businesses that don’t have a credible online presence are getting left behind.

Social Harbor is here to help customers become comfortable utilizing digital technology to grow their business. Social Harbor is a safe and secure harbor for those who find themselves unsure of how to manage their online presence.

Having a professional profile not only benefits the individual, but in turn benefits the company as well. Additionally, Social Harbor is an educational tool that aims to teach people how to utilize these business social networking sites to ensure sustainable success for the individual and the company.

Detroit News on Social Harbor

Business Review on Social Harbor

Wall Street Journal on Social Harbor

Yahoo Finance News on Social Harbor

Social Harbor on Delicious

About Ingenex Digital Marketing:
Michigan based Ingenex is a Digital Marketing firm that provides a full suite of Digital Marketing services including Interactive Branding™, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized PR, social media marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 734.272.4698.

For more information visit the Ingenex Digital Marketing web site
http://www.ingenexdigital.com or visit http://socialharbor.com

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Posted in Business Social Networking | No Comments »