Social Media Marketing

Posts Tagged ‘Social Media Marketing’

FaceBook Begins Implementing Comment Advertisements

Monday, June 27th, 2011

FaceBook, the king of affective attachments, is experimenting with a new advertisement type that capitalizes on it as a platform for engagement. The ads are delivered like any other ad but appear like a status update. Viewers are then free to comment on those ads, and others will be able to see those comments.

Social media agencies should take advantage of these types of ads. Engagement has always been the key for brand advertising and FaceBook has been a great platform for creating that engagement. Until now, however, a user had to actively “like” a brand to have a place for engagement. There are a couple of reasons why some people who may actually be fans of a brand would hesitate to “like” the brand. Now, however, those hesitations are bypassed. These ads will probably make several companies a lot of money.

Mashable: Facebook Experiments With Comment Ads

Tags: advertising, Business, Business Networking, Business Social Networking, digital agency, Digital Marketing, Facebook, Internet Marketing, Linkedin, Mashable, New Media, social media, Social Media Marketing
Posted in Business Social Networking, Digital Marketing, Facebook, Internet Advertising, Mobile, Mobile applications, advertising, google, social media | No Comments »

LinkedIn Offers New Ad Types

Friday, June 24th, 2011

Like FaceBook, LinkedIn is trying to find ways to leverage its social network into its advertising options without compromising privacy. LinkedIn has announced two new types of advertisements to capture this effort. One of these changes is to display within the ad how many of a user’s contacts recommend or follow the advertising company. The other new advertisement shows relevant people from a user’s contacts within the banner ad. It is possible for users to opt out of being featured in these advertisements.

IconSpedia.com

While LinkedIn specializes in type of contacts that may limit its appeal to the digital agency’s client, the digital agency should think about how to incorporate LinkedIn. Because of its business specialization it may never be as successful as FaceBook, but its specialization makes LinkedIn a particularly viable option for advertising solutions. These new social media marketing features will help LinkedIn advertising attain stickiness and a level of affect that makes FaceBook so successful.

Mashable: New LinkedIn Ads Leverage Recommendations & Follows

Tags: advertising, Business, Business Networking, Business Review, Business Social Networking, Digital Marketing, Internet Marketing, Linkedin, Mashable, New Media, Online Profiles, Social Harbor, social media, Social Media Marketing, Social Networking
Posted in Business Social Networking, Linkedin, Mobile, Mobile applications, Social Harbor News, advertising, digital agency, social media | No Comments »

New Social Network Tools Offer Potential

Wednesday, June 22nd, 2011

There are two new social networks, Sonar launched in May and Banjo this morning, which may offer the digital agency a new and inventive way to market for clients. Instead of marking friends and then telling you where those people are, these networks treat locations as the friend and then tell you whom else is nearby. Sonar will also flag the other nearby people by how many FaceBook friends you have in common. Both are available for the iPhone, but only Banjo is currently available for Android.

AllThingsD.com

The verdict is still out on these location friending networks. Effective mobile application development means increasing the apps base usage, so others join up and continue to check in. The other problem plaguing these apps is their counter-intuitiveness. For a brick-and-mortar storefront to appear it would need to be logged into the app and only then would someone else logged in, who also happened to be nearby, see the storefront. Among early adopters, however, that might be precisely why these apps can drive some traffic. If they do take off in popularity then there might be too many nearby contacts to attract much attention, but in the nascent stages it might work very well, especially since the account is free. Digital agency’s using these networks for advertising and social media marketing should wait until there is some growth.

Read Write Web: New Wave of Social Networks Have You “Friending” Your Location

Tags: advertising, Banjo, Business, Business Networking, Business Social Networking, digital agency, Digital Marketing, Facebook, Internet Marketing, Linkedin, location, Location based, location friending networks, Network friend, New Media, Online Profiles, Social Harbor, social media, Social Media Marketing, Sonar
Posted in Business Social Networking, Facebook, Location based, Mobile, Mobile applications, Social Harbor News, Twitter, advertising, digital agency, google, social media | No Comments »

More FaceBook Music Rumors

Tuesday, June 21st, 2011

Since FaceBook reached out to Spotify a few months ago rumors have been circulating about FaceBook Music. Since then Apple and Amazon have launched their own cloud based music players. The industry seems to be in consensus that cloud based music is the future. The digital agency looking for a way into this should be rooting for FaceBook music because both iCloud and Amazon are not in advertising publishing mode, at least, not yet. A FaceBook Music would change that.

iClarified.com

The f8 Conference, FaceBook’s large conference for developers, is being panelled with online music developers. Many see this as the writing on the wall. FaceBook is now dominant in games, news and retailing and this move is their attempt to target media delivered over the internet. Digital agencies will see their advertising on FaceBook gain more stickiness the more FaceBook becomes a portal for internet activities. If there is a music offering, then users will not even need to leave FB exposing them to more FB published advertising.

Gigaom: Revealed: Facebook’s music plans tap Spotify, others

Tags: advertising, Amazon, apple, Business, Business Networking, Business Social Networking, cloud, Facebook, iCloud, Internet Marketing, New Media, Online Profiles, social media, Social Media Marketing
Posted in Business Social Networking, Facebook, Mobile, Social Harbor News, advertising, digital agency, social media | No Comments »

Businesses Need to Better Utilize Twitter

Wednesday, June 15th, 2011

Data shows that Twitter users are quite likely to ask questions but not to direct those questions with an @ or a hashtag. Many of these users are asking for input from their followers or from businesses. Six out of ten Twitter users wish businesses would answer questions over Twitter and data also shows business replies are as trustworthy as replies from regular users.

webdevils.biz

This is a high burden for businesses. Monitoring Twitter usage is relatively easy when people use the hashtags or the @ sign. Monitoring Twitter without those tools requires much more time, but the payoff seems entirely worth it. The digital agency needs to incorporate this into its brand monitoring portfolio. It would also be a wise move to incorporate a method of Twitter contact into an advertising campaign. Maybe some users do not use the Twitter tools (hashtag, etc.) because they are not sure about the appropriate use of those tools. The digital agency can incorporate that education as a means of increasing affective communications.

E Marketer: Twitter Users Want Businesses to Answer Them

Tags: Business Social Networking, Derek Mehraban, digital agency, Facebook, Ingenex, Ingenex Digital, Internet Marketing, Linkedin, Social Harbor, social media, Social Media Marketing, Social Networking Survey, Twitter
Posted in Business Social Networking, Facebook, Linkedin, Mobile, Mobile applications, Social Harbor News, Twitter, advertising, social media | No Comments »

Children’s Exposure to Digital Advertising Is Increasing

Thursday, June 9th, 2011

The news that 7.5 million children under 13 were on FaceBook reached near scandalous proportions last month. That number, however, is not at all surprising given new data recently released about children’s online behaviors. 30% of children 3 and younger spend some time each week on online. That number increases as the children grow older. 90% of children between 6 and 8 are online at least some.

Photo: MonitoringSoftwareBlog.com

While there are laws making data collection of children more difficult there are ways the digital agency can capitalize on this changing demographic. Advertising which appeals to multiple age groups can be effective and also does not require data collection. While children are increasingly online, the parent is never far away and advertisement that is child friendly and yet appealing to parents is important. Data shows parents are still the main influence of children’s consumptive desire, even though children are increasingly spending more time on social networks.

E Marketer: Young Children Consuming More Digital Media

Tags: Add new tag, advertising, Ann Arbor, Children, Derek Mehraban, digital agency, Digital Marketing, Facebook, google, Ingenex Digital, Internet Marketing, New Media, Social Media Marketing, SocialHarbor, Twitter
Posted in Children, Facebook, Mobile, Mobile applications, Twitter, advertising, online children, social media | No Comments »

A New Twitter Competitor

Tuesday, June 7th, 2011

Sina Weibo is a Twitter-like service that is currently available only in China. In China it is huge and the plan is to move the service into English speaking venues with Sina English. Budweiser is already on board and one of the few differences between Sina and Twitter is geared to marketing. One of those differences is Sina content is also linked to its portal, so links to longer content can still create exposure for advertisements. The main marketing advantage is the layout. Videos and pictures are displayed below the tweet-like message, Sina also operates on 140 characters messages, so viewing the content is easier.

Photo: PennOlsen.com

Even though this service will make itself more of a marketing platform, digital agencies should remain cautious. Consumers are notoriously cautious about gumming up their processors with another app that offers a redundant service. To answer the redundancy question, Sina supporters point to the explosive growth Sina has had in China. However, Chinese affords more communicative potential in 140 characters than English does, and the inline display advantage is also mitigated by using apps instead of visiting the web page. The good news Sina does offer the digital agency is competition. Twitter will now have external pressures to develop, especially the in the realm of the pro-marketing differences that Sina offers.

The Wall: Can Twitter still be beaten? Chinese rival to launch in the US

Tags: Business Networking, China, digital agency, Digital Marketing, Ingenex Digital, Internet Marketing, iphone, New Media, Sina, Sina Weibo, social media, Social Media Marketing, Social Networking, SocialHarbor, Twitter
Posted in Business Social Networking, Mobile, Mobile applications, Twitter, social media | No Comments »

Social Media Improves Customer Service

Friday, April 23rd, 2010

In Joe Jaffe’s new book, Flip the Funnel, he explains why customer retention is the new acquisition. And why shouldn’t this be the case? In any low level college marketing or advertising course you learn that it is much easier and less costly to retain existing customers rather than trying to acquire new ones. It’s also common sense that someone who has purchased a product or service before is more likely to purchase again than someone who has never purchased that product or service before. So where many companies are focused on getting new customers you should be focused on making sure your loyal, existing customers are happy. As the old saying goes, “A person who has a positive experience may tell one friend; a person who has a negative experience will tell ten friends.” This is where social media comes in.

In today’s age of Twitter and Facebook, people who comment about experiences with companies do not just tell a few friends, they let all of their Facebook “friends” know and tell all of their Twitter “followers.” Those people may in turn retweet that information to all of their followers or friends and so on. So, in the case of a negative experience this could prove very bad for a company if it does not hear of the situation. This could happen to a company who focuses most of their budget and effort on acquiring customers through mass marketing channels. Whereas if you budget for internet marketing you can monitor social media and be alerted when your products or company are mentioned. So, if you see a negative Twitter comment, you can act on it by contacting the customer and resolving the issue before it gets out of hand.

Social media should also be used to build relationships with customers. Create a digital community and reward loyal customers. Good customer service can turn many customers into brand loyalists who feel emotional connections to the product. Customers who feel connected to a product will not only promote that product but will also come to its aide in hard times. “We need to encourage and engage in dialogue by providing our customers with multiple ways to contact us at will,” says Jaffe. By improving the customer experience you will improve sales and the brand image as a whole.

Tags: Facebook, Joe Jaffe, social media, Social Media Marketing, Social Media Monitoring, Twitter
Posted in Customer Serivce, Facebook, Social Harbor News, social media | No Comments »

Facebook Money Transfer Scam

Monday, March 15th, 2010

Here is a Facebook Money Transfer Scam I got hit up with today. Now I know this person from a long time ago. It was completely random early morning chat conversation. I knew something was fishy, and I followed two courses of action.

1. I alerted Facebook that I thought her account was hacked. This link will allow you to report Facebook Scams.

2. I contacted the local police in Cambridge, UK and they said there is not much they could do. There have been a bunch of scams that have been reported to them, so they were well aware of this. But it was difficult for them to pursue it further.

I really hope my friend is not in trouble. I could have quizzed more to ask a personal question of how she knew me, etc. But I didn’t do this. She has since emailed me multiple times, asking me to send the details of the wire transfer to an email account. Seems she has access to my friend’s email and Facebook accounts.

Here is the Facebook chat conversation I had with the scammer:

Heather
hey
how are you doing ?
8:48amDerek
Good morning
I’m allright - working - what are you up to?
8:49amHeather
not good at the moment in a deep mess
8:49amDerek
what happened?
8:49amHeather
am stuck in London i went there on a short vacation
8:49amDerek
oh jeez
why are you stuck?
8:50amHeather
I was mugged at a gun point last night all cash on me was stolen my cell and credit card off me
8:51amDerek
omg
that’s terrible
freaky
scary
8:51amHeather
I thank God am still alive and am still with my passport …am freaked out here i need your help
8:52amDerek
what do you need?
8:53amHeather
am having a little problem in settling the hotel bills before leaving i need you to loan me some few bucks
8:54amDerek
how can I get you the money?
8:54amHeather
you can get the money wire to me Via western union on my name
Do you know any western union outlet around you ?
8:55amDerek
yeah there are some close by
just send it to you?
is there some number?
8:55amHeather
all you need is my name and my location
8, Scotland Road Industrial Estate, Dry Drayton Cambridge CB23 8AT , United Kingdom
Heather S*****
8:57amDerek
OK
It may take me a couple hours to get over there -
how much do you need?
8:57amHeather
1450
8:58amDerek
euros or $
8:58amHeather
euros
can you head down there now
8:58amDerek
woah that’s a lot of cash
have a 9 AM meeting
after that I open up
8:59amHeather
I promise i will def refund it as soon as am back home
8:59amDerek
OK - where are you living these days?
9:00amHeather
am in a public library now …am freaked out here
can you head down to the nearest western union around you ..
9:01amDerek
yes
9:01amHeather
how long would it take you ?
9:03amDerek
1 hour or so
9:03amHeather
ok
i want you to get the western union transfer details send to my email address
in case am not online
9:04amDerek
ok
9:04amHeather
*******@yahoo.com
9:04amDerek
what email?
OK
I can do that
9:05amHeather
I want you to send me a test mail now ..

Beware of Facebook Phishing Scams. It’s scary to get hit up for so much money and if you don’t know it’s real, better to be safe than sorry. Certainly don’t send money via Western Union as it’s hard to track, and you could simply lose your money w/o helping anyone. I hope to connect w/ my friend at some point - once she regains her accounts. I am not sure how to reach her now, because I believe all her emails to be compromised.

Tags: Facebook, phishing, scams, Social Media Marketing
Posted in Business Social Networking, Facebook | 5 Comments »

Archives

Categories

Posts Tagged ‘Social Media Marketing’