What is Social Media? Does hearing social media all the time send your head into a spiral?

We’re going to slow Social Media down for you, so grab a note pad or open your word processor.

So what exactly does Social Media refer to?

Social Media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.

OK, so then what are the different outlets?

Well it can be as simple as a blog, internet forum, or wiki. Some of the most popular specific outlets that you have probably heard around town are MySpace, Facebook, and Twitter. And while these are very fun and useful as our society moves towards transparency (even amongst large corporations), it’s important to keep business benefits in mind. Enter business social networking giant LinkedIn.

Business Social Networking? Go on…

The act of building and managing a network of business connections online, through the use of social media tools and tactics. Business social networking is the new way to grow your business and build equity in your brand online. This is the quickest way to spread your name and get people talking about your business.

For more information on how you can utilize Social Media and Business Social Networking, visit Social Harbor.