Ford Motor Company has embraced social media quite well. They are definitely generating more chatter and buzz about their brand than any of the other “Big 3″ have.

Today we’re taking a look at their Ford Fiesta Movement as it nears the end of the six month campaign. Remember when this grassroots social media campaign started? Has it worked?

To promote their Fiesta model, Ford gave 100 social “agents” a Fiesta and had them promote the new vehicle through all kinda of social media avenues, such as Twitter, blogs, videos, and events. So did they make it work without spending a dollar on traditional media?

Ford shared some interesting statistics today. They recorded:

• 4.3 million YouTube views thus far
• 500,000+ Flickr views
• 3 million+ Twitter impressions
• 50,000 interested potential customers, 97% of which do not currently own a Ford

These numbers obviously indicate interest in their brand and product. It’s essentially priceless to have over 8 million eyes see personal advertising. When it’s all said and done however, Fiesta sales will have to determine whether it was a successful marketing plan. Those 50,000 interested potential customers will have a large impact on social media campaigns going forward.