Posts Tagged ‘Social Harbor’

Therapists Need to Use Internet Marketing

Thursday, March 19th, 2009

Marketing for Therapists of all distinctions has long been heavily dependent on word-of-mouth. With the Internet community growing faster than ever, this is not going to change, but simply migrate from physical interaction to word-of-mouth via the Web.

When a patient can’t find your phone number or they want to pass you along to a friend, it’s pretty powerful if that client can simply say, “Just Google their name.”

When you want to grow your practice and attract qualified patients looking for your specific expertise, multiple online profiles are key to spreading your name.

When you want to project a professional image, hiring experts to build and manage profiles is an inexpensive solution with extremely valuable results.

Therapists

Business Social Networking service Social Harbor gives you and your practice an IMMEDIATE professional online presence. It helps new customers find you without the expenses and headaches of building a web site. Social Harbor profiles include a map to your office, phone numbers, office hours, practice areas, anything YOU want! The most valuable part? Their experts help you choose which key search terms you want to be found for! They do the research, they do the building, they do the managing, you focus on your practice.

It doesn’t just stop at physically building and optimizing all those profiles however. Social Harbor continues their services to help you navigate the waters of Business Social Networking and using Social Media to help grow your business. Read more about it here.

Internet Marketing for Attorneys and Law Firms

Monday, March 9th, 2009

“Our firm needs to get on the web.”

It’s an obvious next step, but not so easy to execute.

Most lawyers and law firms have a website, and that’s a great start. But how successful can that website be in converting leads if people can’t find it? Creating multiple avenues to your firm’s site is the most concrete way to spread it throughout the search engines.

Expand Your Reach

By creating several third party profiles which showcase your practice and team members, you can effectively expand your reach throughout the web. Think in terms of your headquarters and satellite offices. The main website is your firm’s internet headquarters, the hub, and great at attracting clients around the area. Now, the credible and professional profiles that you create around the web are the firm’s satellite offices, reaching more clients through new avenues… expanding your reach.

Drive More Traffic

Drive More Traffic Through Google

If your website looks pretty, that’s a plus for prospective clients. However, Google thinks of it like your parents taught you, it’s whats on the inside that counts! The search engines read algorithmic language to find your website. Social Harbor writes your profiles to specifically appeal to this language. You get several well dressed professional profiles built from the ground up, built to speak to Google in their language. These are new avenues that are visually appealing to prospective clients, AND contextually appealing to the search engines, effectively driving more traffic to your firm’s website.

The Results

You get credible outlets that are promoting your firm and individual attorneys, outlets that drive prospective clients to your website. The whole idea is that someone searches Google for a person of your expertise, the results are several professional profiles which all promote the same strong message from you and your firm. When a person searches for you right now, what comes up? A Social Harbor client is assured their prospective customer doing preliminary research will find great things about them, with quick and easy ways to get in touch.

Ready to get started? Have more questions?  Contact us today!

Chief Officers Being Hired via Linkedin

Monday, February 2nd, 2009

If you ever find yourself doubting, even for a moment, the power of Social Media and Business Social Networking, go check out Linkedin’s blog. Why? Here’s the type of thing you’ll find.

The Interactive Advertising Bureau hired their new Chief Administrative Officer (CFO + COO), through Linkedin!

President and CEO, Randall Rothenberg, turned to his Linkedin network first when looking for a new Chief Officer. He posted the job on Linkedin, and began filtering candidates that way.

“I realized … the place to go to begin that search was going to be my LinkedIn network,” Randall told Linkedin. “If anyone can lead me to the kind of person with the kinds of capabilities I was looking for, it’s this set of people.”

Randall estimates he saved up to $150,000 by using Business Social Networks for this and another senior placement. Pretty easy to see why this is becoming an emerging trend!

Oh by the way, this all went down in 2007! Which means you absolutely NEED to have a presence on Business Social Networks for 2009. If you’re falling behind, let Social Harbor help.

via: Liknedin

Social Harbor Wins New Client in Bank of Ann Arbor

Monday, December 8th, 2008

Ann Arbor, MI December 8, 2008 - Ingenex, a Michigan-based digital marketing firm, was hired to build business social networking profiles for Bank of Ann Arbor, as part of it’s new service and web site http://SocialHarbor.com

Social Harbor is a service that builds business social networking profiles for companies and their employees. All Social Harbor profiles are optimized for Google and Yahoo! search engines, and help the companies present a professional image online.

Ingenex takes the hard work out of building and updating your online profiles, and works to teach companies how to use social networks (like Linkedin with over 30 million users) to grow their business.

Bank of Ann Arbor is using Social Harbor to help its employees increase online business development and business social networking.

“To stay connected in town, it’s important that our mortgage team make use of all the tools available today,” says Rhonda Foxworth, Assistant Vice President and Marketing Manager at Bank of Ann Arbor, “But as busy professionals, it’s hard for them to find the time to do that. The Social Harbor service quickly gave our mortgage team online profiles that were professional and credible, so our mortgage team could keep selling. And the Ingenex experts are training our team on how to use LinkedIn and other business social networks to connect with potential clients and grow our business.”

About Ingenex Digital Marketing:

Michigan based Ingenex is a Digital Marketing firm that provides a full suite of Digital Marketing services including Interactive Branding™, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized PR, social media marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 734.272.4698.

For more information visit the Ingenex Digital Marketing web site or visit SocialHarbor.com

Linkedin Top To-Do’s

Tuesday, November 25th, 2008

Once the Social Harbor team has built your Linkedin profile and turned control back to you, there are some important suggestions from around the web.

No need to worry about promoting a great professional presence anymore, Social Harbor has completely filled out your profile. This means it time to start connecting.

Connect. Connect. Connect!

First, upload your contacts. Linkedin makes this simple with easy-to-follow directions right on your home page after you log in. They tell you how to do it from just about every address book and email client. This is a vital step in building your network. Don’t skip it!

Keeping it easy for you, a search of your past and current colleagues, as well as classmates is one click away on that same homepage. Keep scrolling down. You’ll see Linkedin delivers always current “Network Updates” that show you who your connections have had recent activity with, giving you another easy way to build your network. Take advantage of these! It only takes a couple minutes each day to see who’s new to Linkedin that may be of interest to you.

The next important thing we suggest doing (which goes right along with connecting) is join groups. Remember, this is your Professional profile and presence, not your more social Facebook. Many groups that you belong to or attend in person have a Linkedin group (if they don’t, suggest it to them, they’ll be very impressed).  Just click “Groups” on your left task bar, then you can “Search Groups” at the top. Look for groups that represent you and your professional image. If someone is looking at your profile, you want your groups to speak about who you are. When you get some spare time, browse the groups, it’s always good to find a couple you want to join.

Our last important Top To-Do is focused on building your reputation. Once you are connected to some good people you’ve done business with, Recommendations help solidify the credibility of your professional presence. Start by writing a Recommendation for one of your connections. You can then ask for them to write a Recommendation for you. This testimonial of sorts is attached under whichever job they recommended you for, and is then visible to anyone who views your profile. This is a big step in promoting a credible presence, it validates your name and your company. Don’t forget to do this as often as possible.

Do these things and you’ll be ahead of the game. Also, next time you meet someone, suggest they connect with you on Linkedin. This profile serves as your online business card and presence after that person leaves your side, and most importantly it points them to your personal/corporate website.

Now go get started!

Social Harbor Social Media Release: Business social networking profiles built on Linkedin, Naymz and AboutUs

Wednesday, November 12th, 2008

Social Harbor Social Media Release:

Ingenex, a Michigan-based digital marketing firm, recently launched a new business social network – http://SocialHarbor.com Business Social Networking and is building professional online profiles for businesses – including Linkedin profiles.


Social Harbor from Derek Mehraban on Vimeo.

All Social Harbor profiles are search engine optimized (SEO) to help companies visibility on Google and Yahoo! searches. The Social Harbor service builds online profiles for the entire team on Linkedin, Naymz, and AboutUs.org in addition to building custom profiles on its own business social network http://socialharbor.com.

Social Harbor also offers a career package for individuals looking to make a career transition. Social Harbor Career helps anyone in career transition by optimizing their resume, and putting it where employers can find it – including Linkedin, Monster.com and CareerBuilder.com.

“Social Harbor gives companies a competitive advantage. Now they can be found on Google and Yahoo searches through the current and credible online profiles we build for them. The results we are getting for clients are dramatic,” says Derek Mehraban, Ingenex Digital Marketing CEO “Linkedin has over 30 Millions users, and professionals still aren’t sure how to use it. We build their Linkedin profile for them, and teach them how to use Linkedin,” says Mehraban.

Many companies find social media overwhelming and therefore don’t use it. Others are too busy to create and manage their online profiles. In today’s digital economy, businesses that don’t have a credible online presence are getting left behind.

Social Harbor is here to help customers become comfortable utilizing digital technology to grow their business. Social Harbor is a safe and secure harbor for those who find themselves unsure of how to manage their online presence.

Having a professional profile not only benefits the individual, but in turn benefits the company as well. Additionally, Social Harbor is an educational tool that aims to teach people how to utilize these business social networking sites to ensure sustainable success for the individual and the company.

Detroit News on Social Harbor

Business Review on Social Harbor

Wall Street Journal on Social Harbor

Yahoo Finance News on Social Harbor

Social Harbor on Delicious

About Ingenex Digital Marketing:
Michigan based Ingenex is a Digital Marketing firm that provides a full suite of Digital Marketing services including Interactive Branding™, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized PR, social media marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 734.272.4698.

For more information visit the Ingenex Digital Marketing web site
http://www.ingenexdigital.com or visit http://socialharbor.com

Michigan Social Networking Service Featured in Detroit News

Sunday, November 9th, 2008

This was a great week for media attention at Social Harbor. This service is still very new, and The Detroit News covered it with a fabulous story written by Neal Haldane.

The story focuses on how one professional Mazy Gillis of Plante Moran has used Business Social Networking to build her business online.

“Social Harbor is not designed to replace LinkedIn, Mehraban said. Instead, it works to help individuals and companies optimize their presence and networking possibilities on existing sites.” Says Ingenex CEO Derek Mehraban

The Detroit News Business Section is an important source for news in Michigan and beyond. The Social Harbor service is ideal for Michigan automotive workers, looking to use Digital Technology to build their resume, and online presence. We are helping create portable equity for any employee. The value of your online presence is good for you, and good for your company.

I hope you will consider looking at Social Harbor as a solution for you company. We will build your profiles online, teach you how to use these business social networks, and help you win in the competitive marketplace.