Search optimized profiles are the key to being found on the Internet. And one of the essentials to search optimized profiles is keywords.

Keywords come in all languages, shapes, and sizes. There are long ones, short ones, and even hyphenated keywords. There’s keywords that you’ll never be able to compete for, and ones that you could own within a week. Whatever your keywords are, it’s always helpful to be able to visualize them and see just what words actually appear most on your web page.

There’s a fun AND useful tool called Wordle that allows you to enter long text from a web page (or a blog URL) and then builds you a word cloud, showing you which words are most prominent on that site. For example, Social Harbor does extensive keyword research for their clients, deciding which words are best to optimize for. Below is the keyword cloud Wordle pulled for Ingenex Digital Marketing’s company page on Social Harbor.

You can see that Ingenex’s page uses the words Marketing and Digital most prominently, as these are the keywords the client wished to be search optimized for. So Wordle has shown that Social Harbor correctly and efficiently built Ingenex’s page with the keywords needed for search engine optimization.

Are the keywords you want to be found for the most prominent ones in your word cloud? Do you need help optimzing your company for searches? Social Harbor builds custom company profiles with extensive keyword research and implementation, a solution that works for search optimization.