Posts Tagged ‘Online Profiles’

Newspapers are Dying, Where Did the Audience Go?

Friday, March 27th, 2009

Right here. On the Internet. This is where all those eyeballs go.

Ever since newspapers started circulating, they have been an ideal spot to promote your business. Well it’s no secret that medium is being phased out. So what should you do? Where are all of those readers going now? They have migrated to the web, and you need to follow.

Need to hear it from a reputable source? CNN will tell you all about it here. A few excerpts to chew on:

More bad news could be coming this week as newspapers struggle to meet challenges posed by changing reader habits, a shifting advertising market, an anemic economy, and the newspaper industry’s own early strategic errors.

The industry’s advertising revenue in 2008 was $38 billion, a staggering 23 percent drop from $49.5 billion the year before. Print media companies are failing to achieve market expectations each quarter, scaring away investors, venture capitalists and potential buyers in droves.

Newspaper classified ad expenditures tumbled nearly 17 percent in 2007, according to the Newspaper Association of America. The recession is affecting auto dealerships, real estate companies and other local businesses, accelerating the advertising downturn.

Newspaper

If you want to compete and keep your business promotions where the consumer is looking, you need to promote on the web.

There are many ways to do this… many expensive ways. We have an inexpensive solution that is proven to work.

Essentially we create a store front for you and your business, in multiple outlets across the Internet. The result is a strong presence for your company where the audience looking, search engines.

Establish a strong, credible and professional appearance on the web with Social Harbor.

Click here to see a breakdown of what you get.

Social Networking for Older Adults

Thursday, January 15th, 2009

As the USA Today reports social networking is attracting new — and older — devotees, according to a Pew Research Center analysis released Wednesday, January 14.

Baby Boomer Surfing the Web

Baby Boomer Surfing the Web

Pew finds that 35% of adult Internet users now have a profile on at least one social networking site. And among online adults ages 35-44, 30% have a profile.

The number for adults 55-64 is only 10% having an online profile. This is one reason Social Harbor was created. If someone is 55 years old, they can and will very likely work for 10 or 20 more years. By having a strong, branded, online presence, they are going to be more marketing, more findable, and have a stronger network to help them achieve their long term employment goals.

Social Harbor builds online profiles for professionals - and especially older adults who are too busy to bother with it. How many baby boomers will begin to outsource the social networking profiles to companies like Social Harbor? Only time will tell. Until then, the leading edge boomers can benefit by signing up and getting on the digital bus!

Michigan Digital Marketing Agency Featured in Business Review

Sunday, November 9th, 2008

MLive Logo

MLive Logo

Ingenex Digital Marketing and their innovative new Social Harbor product was featured in November 7, 2008 Washtenaw Business Review.

The article written by Nathan Bomey talks about the business social networking service Social Harbor, and how Ingenex is building professional online profiles that are optimized for search engines like Google and Yahoo. Nathan also interviewed Nichole Burguess of MS&L Digital who commented on the use of Social Networking for business.

It’s good to see the media is excited about Social Harbor. Businesses are excited too. We have been signing up attorneys, advisors, insurance agents, bankers and more. Read the Business Review article here.