Posts Tagged ‘Online Advertising’

Online Ad Spending To Pass Print Spending

Thursday, January 19th, 2012

2012 is expected to see more spending on online advertising than spending on print advertising. If that expectation holds, then it would be the first time that has happened. This change is not because of declining print advertising spending, but the astounding growth of online spending. The new study by eMarketer shows online spending gaining on TV spending, but not eclipsing it by the end of the study’s projections in 2017. Print and TV will still play an important role for advertising, but online spending is the only one showing significant growth.

buy

The message for digital marketing companies is that business is about to get really crowded. Consumers will spend more time online, so the inventory increases will have additional audiences to display to, however, there will still be increased competition for the digital agency. This makes the engagement and non-advertising side of online presence even more important. Building a strong brand presence now before the market becomes over-saturated is important. A strong FaceBook page is an example of a presence that can help combat the coming masses of digital advertising.

Online Advertising Soars

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Posted in Internet Advertising, advertising | No Comments »

Online Campaigns Significantly Boost In-Store Sales

Tuesday, October 25th, 2011

While consumer-packaged goods (CPG) — small goods sold in plastic, usually non-durable goods such as soft drinks — are rarely sold online there is a significant boost to be had from advertising them online. New data from a joint study by comScore and dunhumblyUSA shows CPG brands seen online have a 21% sales bump compared to CPG products not seen online.

up-trend

Ad spending after the recession by CPGs is increasingly significantly. Emarketer expects the spending jump to be 35% among CPG brands. That should bring the sector representation to about 10% of all online advertising. The internet marketing agency can use this data to recruit CPG producers into their client rosters. This is also useful data for other clients, because it shows the importance of digital advertising as a touchpoint even if the advertising does not immediately result in conversions.

This data about touchpoints and engagement is also interesting because it measured display advertising only. Display ads are almost as passive as digital advertising can be and yet it is still capable of creating engagement and eventually conversions. Given the number of outlets for advertising and branding which do provide immediate opportunities for engagement, it is astounding there is not more money being spent. All of these new data points can be rolled into a comprehensive presentation as a way to recruit new clients.

CPG Sales Online

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Posted in Internet Advertising, Online Shopping, advertising | No Comments »

Zynga Comes to Google+

Monday, August 15th, 2011

zynga

It is no secret that Zynga and other developers of social games significantly aided Facebook’s growth. Google+ announced when it opened its doors that games would be cheaper there than on Facebook. Facebook takes a 30% cut of all payments whereas Google+ says it will take a significantly reduced share. How long this arrangement lasts is open to speculation, but Google’s deep pockets may make it long-lasting.

Because Google+ is currently not advertising, many may dismiss this as important someday but not now, however, there are two reasons this is immediately significant for the digital agency. The first reason is because Zynga is changing its business model. As it approaches an IPO, Zynga is looking for additional revenue opportunities besides the add on purchases that customers make but are not required to make. The new source of revenue is advertising. Within the Zynga game the user will see advertising, even if Google+ is not displaying advertisements on the side of the page. That opens room for the digital agency to advertise on Google+, even if it is not available in a traditional sense.

The second immediate impact is that more people will probably be drawn to Google+. People that have yet to jump onboard may now do so. Some will dismiss this as inaccurate, after all, why would someone join a new service just to play the same Farmville game? They may do so because it may be slightly different and they may do so to start over, erasing mistakes, and for a clean slate among all Farmville users.

Google+ pages will become stickier with games, as well as increasing its overall user base. More people means Google has much more data in its social graph to aid its main business: search. Most digital agencies still rely on search as the main messenger of information and an improved Google search experience is almost guaranteed to help the digital agency.

Google+ Games

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Posted in google, social media | No Comments »

Internet Advertising Outpacing TV

Tuesday, March 31st, 2009

The Interactive Advertising Bureau (IAB) released their latest reports on Monday, layered with staggering numbers.

Let’s cut right to the chase.

  • Internet advertising set a new high in the fourth quarter of 2008 with $6.1 Billion in revenue. (almost $2 Billion more than two years ago!)
  • Search Marketing grew 20% for the year, coming in at just over $10 Billion, and accounting for 45% of total Internet advertising. (compare that to just 15% share in 2002)
  • Internet advertising revenues exceeded Cable TV for the first time, registering $23.4 Billion in ad spend for 2008

Looking into 2009, it’s already evident that television (and their viewers) are migrating to the Internet. Just about every network and cable station offers their content via the web, something that is exponentially growing. Don’t forget about those ancient newspapers falling off the deep end too (read that post here), we’ve already seen their readers migrate to the Internet.

You can read the entire article on TechCrunch.

There is little room left to argue against the rapidly gowing migration from television and print to web. If you want to reach consumers, you must compete on the Internet.

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Posted in Social Harbor News | 1 Comment »