New Media

Posts Tagged ‘New Media’

Tablets To Dominate E-Commerce

Wednesday, July 27th, 2011

There is a slew of new data about tablets and e-commerce. Given how new the tablet is as a genre, it is surprising to have the data speak the way it does: retailers say 21% of their e-commerce comes from tablets and half of tablet owners use their tablet for shopping more than their phones. What is at work is the casual nature of the tablet. While not a mobile device, they provide more functionality than a desktop or laptop. The tablet is well used in the living room or other casual settings. That is precisely it will become the main e-commerce vehicle people turn to.

tablet shopping

normancescut.wordpress.com

To capitalize on this the digital agency needs to keep flashy tablet apps in mind. Firms need to be represented not just by an internet presence, but also by apps. The app is flashy and attractive to the user. The app also locks people into a certain set of products, where web sites are easily navigated away from. The digital firm needs to keep in mind the attractiveness of the tablet not only as a casual device but also as a gorgeous device, with video and bright color capabilities

Tags: advertising, Digital Marketing, e commerce, ipad, Mobile, New Media
Posted in Digital Marketing, Mobile applications, advertising | No Comments »

Dish Might Acquire Pandora

Wednesday, June 29th, 2011

Just a few weeks after Pandora’s IPO, there is talk that DISH Network might be interested in acquiring it. For now this is merely a rumor, and there are some reasons to discount it as a serious move, however, a move like this is inevitable. The question is not ‘if’ but ‘when?’

DISH currently offers limited streams of Sirius XM as its music option to subscribers. Replacing Sirius with Pandora makes sense for DISH. Pandora would automatically gain 15 million members. DISH would acquire a cheaper (cheaper in daily operating costs, the acquisition cost would be exorbitant) music provider than another satellite based company.

OnlineMusicNews.WordPress.com

Digital marketing agencies only indirectly benefits from this acquisition. There would be, however, two aftereffects of the merge. The first is that there would then be more people using Pandora. DISH subscribers might learn to enjoy it and then when they move about, DISH is geographically confined, they are more likely to then tune into Pandora. All of the advertising on Pandora will become more effective as traffic will ramp up. The second effect is part of a wider trend of people transitioning their media consumption from non-internet to internet based providers. Even if the digital agency does not advertise on Pandora sites, this trend will still help propel larger demographic shifts into digital marketing.

Seeking Alpha: Weighing the Takeover Rumors About Pandora

Tags: advertising, Business, Business Networking, digital agency, Digital Marketing, DISH, Internet Marketing, New Media, Pandora, Satalite radio, social media
Posted in Digital Marketing, Location based, Mobile, advertising, digital agency | No Comments »

Mobile Browsing On the Rise

Tuesday, June 28th, 2011

More and more the digital agency needs to optimize its advertising for mobile platforms. New research from Google and the Mobile Marketing Association show that among users who have smartphones and computers, the smartphone is becoming a more preferred method of internet browsing. 58% of respondents said they had used their smartphone to go online every day. 78% of respondents had the said the same thing of their computer. That 20 point gap shrinks to 9 points when users are asked about methods for connecting to social networking sites. The nominal numbers will also rise. 2011 sees 31% of mobile users owning a smartphone and by 2015 that number will rise to 43%.

ElectronSpy.info

The digital agency needs to begin thinking about mobile viewing options, even when the campaign is not geared to mobile users. The easy difference is the differences in web sites when viewed on a mobile site. Usually these sites are optimized, but the digital agency needs to ask what then happens to the advertising. Mobile advertisements need to also be scaled for small resolutions as well as for slower bandwidths. There are also more abstract and theoretical approaches that need to be considered.

E Marketer: Mobile Activities Rival PC for Smartphone Owners

Tags: advertising, Business Social Networking, digital agency, iphone, mobile advertisments, mobile platforms, New Media, Social Harbor, social media, Social Media Marketing
Posted in Business Social Networking, Digital Marketing, Internet Advertising, Mobile, Mobile applications, Smartphone, advertising, digital agency, social media | No Comments »

FaceBook Begins Implementing Comment Advertisements

Monday, June 27th, 2011

FaceBook, the king of affective attachments, is experimenting with a new advertisement type that capitalizes on it as a platform for engagement. The ads are delivered like any other ad but appear like a status update. Viewers are then free to comment on those ads, and others will be able to see those comments.

Social media agencies should take advantage of these types of ads. Engagement has always been the key for brand advertising and FaceBook has been a great platform for creating that engagement. Until now, however, a user had to actively “like” a brand to have a place for engagement. There are a couple of reasons why some people who may actually be fans of a brand would hesitate to “like” the brand. Now, however, those hesitations are bypassed. These ads will probably make several companies a lot of money.

Mashable: Facebook Experiments With Comment Ads

Tags: advertising, Business, Business Networking, Business Social Networking, digital agency, Digital Marketing, Facebook, Internet Marketing, Linkedin, Mashable, New Media, social media, Social Media Marketing
Posted in Business Social Networking, Digital Marketing, Facebook, Internet Advertising, Mobile, Mobile applications, advertising, google, social media | No Comments »

LinkedIn Offers New Ad Types

Friday, June 24th, 2011

Like FaceBook, LinkedIn is trying to find ways to leverage its social network into its advertising options without compromising privacy. LinkedIn has announced two new types of advertisements to capture this effort. One of these changes is to display within the ad how many of a user’s contacts recommend or follow the advertising company. The other new advertisement shows relevant people from a user’s contacts within the banner ad. It is possible for users to opt out of being featured in these advertisements.

IconSpedia.com

While LinkedIn specializes in type of contacts that may limit its appeal to the digital agency’s client, the digital agency should think about how to incorporate LinkedIn. Because of its business specialization it may never be as successful as FaceBook, but its specialization makes LinkedIn a particularly viable option for advertising solutions. These new social media marketing features will help LinkedIn advertising attain stickiness and a level of affect that makes FaceBook so successful.

Mashable: New LinkedIn Ads Leverage Recommendations & Follows

Tags: advertising, Business, Business Networking, Business Review, Business Social Networking, Digital Marketing, Internet Marketing, Linkedin, Mashable, New Media, Online Profiles, Social Harbor, social media, Social Media Marketing, Social Networking
Posted in Business Social Networking, Linkedin, Mobile, Mobile applications, Social Harbor News, advertising, digital agency, social media | No Comments »

New Social Network Tools Offer Potential

Wednesday, June 22nd, 2011

There are two new social networks, Sonar launched in May and Banjo this morning, which may offer the digital agency a new and inventive way to market for clients. Instead of marking friends and then telling you where those people are, these networks treat locations as the friend and then tell you whom else is nearby. Sonar will also flag the other nearby people by how many FaceBook friends you have in common. Both are available for the iPhone, but only Banjo is currently available for Android.

AllThingsD.com

The verdict is still out on these location friending networks. Effective mobile application development means increasing the apps base usage, so others join up and continue to check in. The other problem plaguing these apps is their counter-intuitiveness. For a brick-and-mortar storefront to appear it would need to be logged into the app and only then would someone else logged in, who also happened to be nearby, see the storefront. Among early adopters, however, that might be precisely why these apps can drive some traffic. If they do take off in popularity then there might be too many nearby contacts to attract much attention, but in the nascent stages it might work very well, especially since the account is free. Digital agency’s using these networks for advertising and social media marketing should wait until there is some growth.

Read Write Web: New Wave of Social Networks Have You “Friending” Your Location

Tags: advertising, Banjo, Business, Business Networking, Business Social Networking, digital agency, Digital Marketing, Facebook, Internet Marketing, Linkedin, location, Location based, location friending networks, Network friend, New Media, Online Profiles, Social Harbor, social media, Social Media Marketing, Sonar
Posted in Business Social Networking, Facebook, Location based, Mobile, Mobile applications, Social Harbor News, Twitter, advertising, digital agency, google, social media | No Comments »

More FaceBook Music Rumors

Tuesday, June 21st, 2011

Since FaceBook reached out to Spotify a few months ago rumors have been circulating about FaceBook Music. Since then Apple and Amazon have launched their own cloud based music players. The industry seems to be in consensus that cloud based music is the future. The digital agency looking for a way into this should be rooting for FaceBook music because both iCloud and Amazon are not in advertising publishing mode, at least, not yet. A FaceBook Music would change that.

iClarified.com

The f8 Conference, FaceBook’s large conference for developers, is being panelled with online music developers. Many see this as the writing on the wall. FaceBook is now dominant in games, news and retailing and this move is their attempt to target media delivered over the internet. Digital agencies will see their advertising on FaceBook gain more stickiness the more FaceBook becomes a portal for internet activities. If there is a music offering, then users will not even need to leave FB exposing them to more FB published advertising.

Gigaom: Revealed: Facebook’s music plans tap Spotify, others

Tags: advertising, Amazon, apple, Business, Business Networking, Business Social Networking, cloud, Facebook, iCloud, Internet Marketing, New Media, Online Profiles, social media, Social Media Marketing
Posted in Business Social Networking, Facebook, Mobile, Social Harbor News, advertising, digital agency, social media | No Comments »

Google’s Launches Brand Management Application

Friday, June 17th, 2011

Google has launched a new app called “Me On The Web’. It can be found on the Google Dashboard in between Account Information and Analytics. Most of the available tools are available as alerts, which were previously available. Managing the alerts is now easier to set up.

Google.com

Most digital agencies now incorporate brand management into their products available for clients. This release will make that management easier to do. Of course, that is a potential problem for the digital agency, as now it might be so simple that businesses will not outsource this task. To counter this potentiality, the digital agency needs to differentiate its brand management portfolio by offering a more sophisticated service.

Mashable: Google Launches Tool for Online Reputation Management

Tags: AdAge, AdWords, Business Networking, Business Social Networking, digital agency, Digital Marketing, google, Internet Marketing, Mashable, New Media, Social Networking Survey, web 2.0
Posted in Mobile, Mobile applications, advertising, google, social media | No Comments »

Don’t bet on the Windows Phone

Monday, June 13th, 2011

IDC recently predicted that by 2015 Windows would control 20% of the smartphone market and the loser would be the iPhone falling to 16%. PCMagazine, however, has a better story about the current state of the Windows Phone. Visiting the major cellular carriers and specifically asking about a WP7 based unit, the writer was discouraged at every turn.

ToTheTech.com

Sometimes we are too caught up in reading about capabilities and positioning of brands. In the end, the average consumer walks into the store and looks at offerings within a price point. If the representatives in those stores think the market is dominated, and will continue to be dominated, by Android and iOS, then there is little mindshare for the upstarts to gain a foothold. WP7 may make it, but for now it appears to rely mainly on early adopters and other enthusiasts. These are also the people that digital agencies need not market towards because advertisements are highly ineffective with these populations.

Keeping apprised of Windows Phone developments is necessary, but keeping in mind the actual purchasing experience is more important. For now, and the immediate future, it appears marketing on a Windows Phone will not be particularly effective.

PC Mag: Are the Carriers Strangling Windows Phone 7 at Retail?

Tags: advertising, digital agency, Digital Marketing, Ingenex Digital, Internet Marketing, iphone, New Media, PC Mag, Windows 7, Windows mobile, Windows phone, WP7
Posted in Mobile, Mobile applications, Social Harbor News, Twitter, Windows 7, Windows phone, advertising, social media | No Comments »

Children’s Exposure to Digital Advertising Is Increasing

Thursday, June 9th, 2011

The news that 7.5 million children under 13 were on FaceBook reached near scandalous proportions last month. That number, however, is not at all surprising given new data recently released about children’s online behaviors. 30% of children 3 and younger spend some time each week on online. That number increases as the children grow older. 90% of children between 6 and 8 are online at least some.

Photo: MonitoringSoftwareBlog.com

While there are laws making data collection of children more difficult there are ways the digital agency can capitalize on this changing demographic. Advertising which appeals to multiple age groups can be effective and also does not require data collection. While children are increasingly online, the parent is never far away and advertisement that is child friendly and yet appealing to parents is important. Data shows parents are still the main influence of children’s consumptive desire, even though children are increasingly spending more time on social networks.

E Marketer: Young Children Consuming More Digital Media

Tags: Add new tag, advertising, Ann Arbor, Children, Derek Mehraban, digital agency, Digital Marketing, Facebook, google, Ingenex Digital, Internet Marketing, New Media, Social Media Marketing, SocialHarbor, Twitter
Posted in Children, Facebook, Mobile, Mobile applications, Twitter, advertising, online children, social media | No Comments »

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Tablets To Dominate E-Commerce