Posts Tagged ‘New Media’

LinkedIn and Twitter Join Forces

Friday, November 13th, 2009

Earlier this week, social networking mega-sites LinkedIn and Twitter joined forces. Why it didn’t happen sooner is anyone’s guess.

Both companies, now synced, earn ample benefits from their respective partners, such as data exchange and worthwhile business intelligence. LinkedIn users will able to update their statuses more frequently and appeal to a younger demographic. Twitter can gain access to LinkedIn’s influential and growing user base.

In your LinkedIn settings, you can link your account to Twitter to allow for every tweet to be posted as your LinkedIn status, or just the ones that include either the #li or #in hashtag.

Where this ends up is anyones guess, but for now, enjoy the new networking feature.

Newspapers are Dying, Where Did the Audience Go?

Friday, March 27th, 2009

Right here. On the Internet. This is where all those eyeballs go.

Ever since newspapers started circulating, they have been an ideal spot to promote your business. Well it’s no secret that medium is being phased out. So what should you do? Where are all of those readers going now? They have migrated to the web, and you need to follow.

Need to hear it from a reputable source? CNN will tell you all about it here. A few excerpts to chew on:

More bad news could be coming this week as newspapers struggle to meet challenges posed by changing reader habits, a shifting advertising market, an anemic economy, and the newspaper industry’s own early strategic errors.

The industry’s advertising revenue in 2008 was $38 billion, a staggering 23 percent drop from $49.5 billion the year before. Print media companies are failing to achieve market expectations each quarter, scaring away investors, venture capitalists and potential buyers in droves.

Newspaper classified ad expenditures tumbled nearly 17 percent in 2007, according to the Newspaper Association of America. The recession is affecting auto dealerships, real estate companies and other local businesses, accelerating the advertising downturn.

Newspaper

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