The augmented reality app has been around for a few years now, but until recently mobile devices were not powerful enough to make the most of their potential. There has always been a potential to place businesses inside the frame, so when a user looks through the app at a city scene he could see the businesses that are nearby. Certain layers would also help so a ‘pizza’ layer could be applied and the app would then show what pizza vendors are in the frame.
Moosejaw, a retailer of outdoors wear, recently deployed another use for these apps. The app, when pointed to a Moosejaw advertisement, would show the models in the ad in just their underwear. The applicable ads could be old media or new media. The app drew a lot of attention, much of it negative. But the numbers show a 37% growth in sales from the same time period the previous year. Esquire and Starbucks have already used augmented reality apps in the past, but they did not report a growth in sales close to the level Moosejaw is reporting.
The internet marketing firm can take note of this creative use of augmented reality. Maybe copying this exact use is not appropriate, but it shows the power of a creative approach to already existing technology.