Instagram had been a limited service only on mobile devices using the Instagram app. On Tuesday, however, that changed as Instagram is now available to PCs via web browsers. Because of the social component to Instagram that means it is a new social network and one, like Pinterest, based completely on visual models.
Photo by: BrentOzar
Like other social networks there is a newsfeed. There is also an ability to share pictures, which is the same as liking a picture and a commenting function is available on each picture as well. Some things are missing such as an explore function. An interesting addition to the newsfeed is a significant chunk of blank real estate. The speculation is that Instagram will be bringing in advertising. This is the real gain for the internet marketing firm. A new advertising exchange will help increase the available inventory on the web. The social and visual components should help make that advertising successful. The internet marketing firm can also use Instagram the way other social networks are used, as platforms for clients and brands. We must wait for more details to see how effective the service is or how effective they want it to be, but for now it is an encouraging debut.