One of the concerns of advertisers is how to verify that their ads are being displayed. Bing will soon rollout a new feature that will allow verification. The new tool will show the social media agency if the ad is being shown to targeted or general audiences. The advertiser will also be able to target ads by user location from country down to state and even city levels.
This change will help the agency by increasing the level of control exercised on the ads. This will be particularly helpful for smaller brands that do not have a presence outside of a city or two. Another interesting feature coming to AdCenter is the ability to check this Ad Preview function without logging in. This means a brand will be able to see where their ad is being placed without having to call their social media agency and having to ask it. This will increase the accountability on the agency, but that will also help smaller businesses feel more confident with their outsourcing decisions. In these lean times, it is important to boost confidence among clients so they keep returning to the agency for its needs.