Internet marketing in Michigan has never been better. Michigan companies are utilizing Internet marketing, digital marketing, SEO and SEM to strengthen their online presence and brand themselves more effectively.

One agency that specializes in “Internet marketing” is Ingenex Digital Marketing located in Ann Arbor, Michigan. Ingenex is taking Internet marketing to the next level through the use of social media marketing, web site design, digital public relations, pay-per-click advertising, and search engine optimization.

Since it was founded in 2006 Ingenex Digital has helped dozens of clients increase their web site traffic, gain more followers on social media sites such as Twitter and Facebook, and enhance their online presence.

An example of a great digital web site created by Ingenex is the Inforum Michigan web site. Inforum Michigan is one of the largest women’s business organizations in the Midwest. Since the organization is so large they were having trouble connecting with members through their old site and they recognized they needed a new web presence to make themselves more visible and easier to access. Ingenex launched Inforum’s new site in February 2010. The new site is designed to be easily updated, easy to find through the use of search engine optimization, and includes valuable information for anyone who views the site.

In addition to increasing companies digital presence and making their websites easy to access, Ingenex also hosts an Internet marketing blog that helps companies learn more about digital marketing. Through this blog companies and professionals will learn to understand social media marketing, online communities, digital marketing, search engine marketing, and search engine optimization. Michigan companies have been using Internet marketing to enhance growth and these blog posts give tips on how to do just that. With focus on how to attain measurable results, increasing audience reach, learning to use new public relations, monitoring and tracking conversation, and engaging audience in conversation, these blog posts teach companies effective ways to use digital marketing.

Another way Internet marketing is growing in Michigan is through Lunch Ann Arbor Marketing, a weekly lunch meeting that allows marketing professionals and people interested in marketing topics to exchange ideas and get to know each other in a relaxed environment. Each week a marketing professional will speak on topics ranging from new media, digital marketing, social media, web design, and traditional marketing.

Digital marketing expert and CEO of Ingenex Digital Marketing, Derek Mehraban, states, “Internet marketing strategy is crucial to marketers and business owners. The demand for digital is growing exponentially and this fall LA2M will challenge Ann Arbor to think digitally and utilize the online space to connect with customers.”

The topics discussed are helpful to those interested in digital marketing, social media buffs, and business owners.

Watch Tiffany Risner, Interactive Marketing Coordinator of Ingenex Digital Marketing, discuss how to integrate digital public relations into your marketing mix.