“Our firm needs to get on the web.”
It’s an obvious next step, but not so easy to execute.
Most lawyers and law firms have a website, and that’s a great start. But how successful can that website be in converting leads if people can’t find it? Creating multiple avenues to your firm’s site is the most concrete way to spread it throughout the search engines.
Expand Your Reach
By creating several third party profiles which showcase your practice and team members, you can effectively expand your reach throughout the web. Think in terms of your headquarters and satellite offices. The main website is your firm’s internet headquarters, the hub, and great at attracting clients around the area. Now, the credible and professional profiles that you create around the web are the firm’s satellite offices, reaching more clients through new avenues… expanding your reach.
Drive More Traffic Through Google
If your website looks pretty, that’s a plus for prospective clients. However, Google thinks of it like your parents taught you, it’s whats on the inside that counts! The search engines read algorithmic language to find your website. Social Harbor writes your profiles to specifically appeal to this language. You get several well dressed professional profiles built from the ground up, built to speak to Google in their language. These are new avenues that are visually appealing to prospective clients, AND contextually appealing to the search engines, effectively driving more traffic to your firm’s website.
The Results
You get credible outlets that are promoting your firm and individual attorneys, outlets that drive prospective clients to your website. The whole idea is that someone searches Google for a person of your expertise, the results are several professional profiles which all promote the same strong message from you and your firm. When a person searches for you right now, what comes up? A Social Harbor client is assured their prospective customer doing preliminary research will find great things about them, with quick and easy ways to get in touch.
Ready to get started? Have more questions? Contact us today!