Posts Tagged ‘Ingenex’

Businesses Need to Better Utilize Twitter

Wednesday, June 15th, 2011

Data shows that Twitter users are quite likely to ask questions but not to direct those questions with an @ or a hashtag. Many of these users are asking for input from their followers or from businesses. Six out of ten Twitter users wish businesses would answer questions over Twitter and data also shows business replies are as trustworthy as replies from regular users.


This is a high burden for businesses. Monitoring Twitter usage is relatively easy when people use the hashtags or the @ sign. Monitoring Twitter without those tools requires much more time, but the payoff seems entirely worth it. The digital agency needs to incorporate this into its brand monitoring portfolio. It would also be a wise move to incorporate a method of Twitter contact into an advertising campaign. Maybe some users do not use the Twitter tools (hashtag, etc.) because they are not sure about the appropriate use of those tools. The digital agency can incorporate that education as a means of increasing affective communications.

E Marketer: Twitter Users Want Businesses to Answer Them

Google’s +1 Button Now Everywhere

Wednesday, June 1st, 2011

FaceBook may have invented the ‘Like’ button and the placement of that button everywhere, but now Google has a similar tool. Google’s ‘+1’ button had existed only on its search results until Wednesday. Now publishers will be able to put the ‘+1’ on their pages allowing Google to obtain more data about other spaces on the internet.



Google searches will improve dramatically as a result of this. Until now Google searches would only benefit if people had clicked on +1 on the search page. Now people will see the button on many regular pages. Google also collects, just as FaceBook does, data every time a page with +1 loads on it. Even if a viewer does not click the button Google obtains some data, and even the viewer’s non-selection of ‘+1’ tells Google something. That in itself is a huge amount of data that will help refine Google searches. And increase the power of targeted advertisements.

Mashable: Google’s +1 Button Challenges Facebook’s Like Across the Web

Internet Marketing Michigan

Monday, December 6th, 2010

Internet marketing in Michigan has never been better. Michigan companies are utilizing Internet marketing, digital marketing, SEO and SEM to strengthen their online presence and brand themselves more effectively.

One agency that specializes in “Internet marketing” is Ingenex Digital Marketing located in Ann Arbor, Michigan. Ingenex is taking Internet marketing to the next level through the use of social media marketing, web site design, digital public relations, pay-per-click advertising, and search engine optimization.

Since it was founded in 2006 Ingenex Digital has helped dozens of clients increase their web site traffic, gain more followers on social media sites such as Twitter and Facebook, and enhance their online presence.

An example of a great digital web site created by Ingenex is the Inforum Michigan web site. Inforum Michigan is one of the largest women’s business organizations in the Midwest. Since the organization is so large they were having trouble connecting with members through their old site and they recognized they needed a new web presence to make themselves more visible and easier to access. Ingenex launched Inforum’s new site in February 2010. The new site is designed to be easily updated, easy to find through the use of search engine optimization, and includes valuable information for anyone who views the site.


In addition to increasing companies digital presence and making their websites easy to access, Ingenex also hosts an Internet marketing blog that helps companies learn more about digital marketing. Through this blog companies and professionals will learn to understand social media marketing, online communities, digital marketing, search engine marketing, and search engine optimization. Michigan companies have been using Internet marketing to enhance growth and these blog posts give tips on how to do just that. With focus on how to attain measurable results, increasing audience reach, learning to use new public relations, monitoring and tracking conversation, and engaging audience in conversation, these blog posts teach companies effective ways to use digital marketing.


Another way Internet marketing is growing in Michigan is through Lunch Ann Arbor Marketing, a weekly lunch meeting that allows marketing professionals and people interested in marketing topics to exchange ideas and get to know each other in a relaxed environment. Each week a marketing professional will speak on topics ranging from new media, digital marketing, social media, web design, and traditional marketing.

Digital marketing expert and CEO of Ingenex Digital Marketing, Derek Mehraban, states, “Internet marketing strategy is crucial to marketers and business owners. The demand for digital is growing exponentially and this fall LA2M will challenge Ann Arbor to think digitally and utilize the online space to connect with customers.”

The topics discussed are helpful to those interested in digital marketing, social media buffs, and business owners.

Watch Tiffany Risner, Interactive Marketing Coordinator of Ingenex Digital Marketing, discuss how to integrate digital public relations into your marketing mix.

Social Harbor Wins New Client in Bank of Ann Arbor

Monday, December 8th, 2008

Ann Arbor, MI December 8, 2008 - Ingenex, a Michigan-based digital marketing firm, was hired to build business social networking profiles for Bank of Ann Arbor, as part of it’s new service and web site

Social Harbor is a service that builds business social networking profiles for companies and their employees. All Social Harbor profiles are optimized for Google and Yahoo! search engines, and help the companies present a professional image online.

Ingenex takes the hard work out of building and updating your online profiles, and works to teach companies how to use social networks (like Linkedin with over 30 million users) to grow their business.

Bank of Ann Arbor is using Social Harbor to help its employees increase online business development and business social networking.

“To stay connected in town, it’s important that our mortgage team make use of all the tools available today,” says Rhonda Foxworth, Assistant Vice President and Marketing Manager at Bank of Ann Arbor, “But as busy professionals, it’s hard for them to find the time to do that. The Social Harbor service quickly gave our mortgage team online profiles that were professional and credible, so our mortgage team could keep selling. And the Ingenex experts are training our team on how to use LinkedIn and other business social networks to connect with potential clients and grow our business.”

About Ingenex Digital Marketing:

Michigan based Ingenex is a Digital Marketing firm that provides a full suite of Digital Marketing services including Interactive Branding™, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized PR, social media marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 734.272.4698.

For more information visit the Ingenex Digital Marketing web site or visit

Social Harbor Social Media Release: Business social networking profiles built on Linkedin, Naymz and AboutUs

Wednesday, November 12th, 2008

Social Harbor Social Media Release:

Ingenex, a Michigan-based digital marketing firm, recently launched a new business social network – Business Social Networking and is building professional online profiles for businesses – including Linkedin profiles.

Social Harbor from Derek Mehraban on Vimeo.

All Social Harbor profiles are search engine optimized (SEO) to help companies visibility on Google and Yahoo! searches. The Social Harbor service builds online profiles for the entire team on Linkedin, Naymz, and in addition to building custom profiles on its own business social network

Social Harbor also offers a career package for individuals looking to make a career transition. Social Harbor Career helps anyone in career transition by optimizing their resume, and putting it where employers can find it – including Linkedin, and

“Social Harbor gives companies a competitive advantage. Now they can be found on Google and Yahoo searches through the current and credible online profiles we build for them. The results we are getting for clients are dramatic,” says Derek Mehraban, Ingenex Digital Marketing CEO “Linkedin has over 30 Millions users, and professionals still aren’t sure how to use it. We build their Linkedin profile for them, and teach them how to use Linkedin,” says Mehraban.

Many companies find social media overwhelming and therefore don’t use it. Others are too busy to create and manage their online profiles. In today’s digital economy, businesses that don’t have a credible online presence are getting left behind.

Social Harbor is here to help customers become comfortable utilizing digital technology to grow their business. Social Harbor is a safe and secure harbor for those who find themselves unsure of how to manage their online presence.

Having a professional profile not only benefits the individual, but in turn benefits the company as well. Additionally, Social Harbor is an educational tool that aims to teach people how to utilize these business social networking sites to ensure sustainable success for the individual and the company.

Detroit News on Social Harbor

Business Review on Social Harbor

Wall Street Journal on Social Harbor

Yahoo Finance News on Social Harbor

Social Harbor on Delicious

About Ingenex Digital Marketing:
Michigan based Ingenex is a Digital Marketing firm that provides a full suite of Digital Marketing services including Interactive Branding™, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized PR, social media marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 734.272.4698.

For more information visit the Ingenex Digital Marketing web site or visit

Michigan Social Networking Service Featured in Detroit News

Sunday, November 9th, 2008

This was a great week for media attention at Social Harbor. This service is still very new, and The Detroit News covered it with a fabulous story written by Neal Haldane.

The story focuses on how one professional Mazy Gillis of Plante Moran has used Business Social Networking to build her business online.

“Social Harbor is not designed to replace LinkedIn, Mehraban said. Instead, it works to help individuals and companies optimize their presence and networking possibilities on existing sites.” Says Ingenex CEO Derek Mehraban

The Detroit News Business Section is an important source for news in Michigan and beyond. The Social Harbor service is ideal for Michigan automotive workers, looking to use Digital Technology to build their resume, and online presence. We are helping create portable equity for any employee. The value of your online presence is good for you, and good for your company.

I hope you will consider looking at Social Harbor as a solution for you company. We will build your profiles online, teach you how to use these business social networks, and help you win in the competitive marketplace.

Michigan Digital Marketing Agency Featured in Business Review

Sunday, November 9th, 2008

MLive Logo

MLive Logo

Ingenex Digital Marketing and their innovative new Social Harbor product was featured in November 7, 2008 Washtenaw Business Review.

The article written by Nathan Bomey talks about the business social networking service Social Harbor, and how Ingenex is building professional online profiles that are optimized for search engines like Google and Yahoo. Nathan also interviewed Nichole Burguess of MS&L Digital who commented on the use of Social Networking for business.

It’s good to see the media is excited about Social Harbor. Businesses are excited too. We have been signing up attorneys, advisors, insurance agents, bankers and more. Read the Business Review article here.

Introducing Social Harbor

Saturday, November 1st, 2008

Social Harbor is Business Social Networking. Optimized. Social Harbor is a service where the Ingenex Digital Marketing team of professionals builds your online profile and give you as strong presence when people search for you on Google, Yahoo, and MSN Live.

The community of business professionals who take advantage of Social Harbor are in unique company. The service is ideal for attorneys, financial advisors, academics, insurance agents, accountants, and business professionals. Any company can benefit by having the Social Harbor team build their online presence.

As part of Social Harbor you receive the following:

- A professional profile on

- A company profile on

- Your profile on

- Your profile on

- Your company and individual profiles at

Come aboard Social Harbor today, and see what business social networking can do for you. As part of your membership, you receive ongoing training and support in building your social network on Linkedin. The experts at Ingenex Digital Marketing build your profiles, then teach you how to be an expert. It works.