Posts Tagged ‘Google Adwords’

AdWords for Video Now Open To All

Thursday, May 3rd, 2012

Google’s AdWords for Video is the service that brings video ads to brands. Until recently, however the service was available only to large brands, but now Google has opened the service up to anyone and is particularly interested in finding small businesses to begin advertising with the service.

google-adwords-video

YouTube offers advertisers two methods of payment. One is that the advertiser only pays if the ad is watched. Viewers are given an opportunity to opt out of an ad after a certain amount of time has ben reached. The second charging option for advertisers is to be charged only if the viewer watches at least 30 seconds of the video.

AdWords is also updating its service to help brands, especially the smaller ones that are not as experienced with the new formats. AdWords will offer an estimate of views given a certain set of advertisement parameters. The platform has also been updated to look more like the normal AdWords platform, so there is less confusion when adopting the new service. The final update is an ability to see what the viewer does after the ad is seen. If the user moves on to the brand’s channel and subscribes, then that is reported.

All of these changes will help the social media agency. Video is an increasingly effective and lucrative form of advertising. The new changes not only open up the service to many social media agencies but also allow brands to see what other actions of value might be related to individual videos.

Google AdWords for video is now open to small and medium size businesses

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Posted in Internet Advertising, advertising, google | No Comments »

AdWords Now Matches Misspellings

Wednesday, May 2nd, 2012

The social media agency has for a long time now been composing AdWords ads that account for misspellings and plurals in search queries. An update allows AdWords to now automatically match keywords in ads for misspellings and plurals, but advertisers will be able to opt out of the new changes.

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There are five areas the new changes will take effect within: misspellings, plurals, stemming (“single serve” to “single serving”), accent marks, abbreviations and acronyms. Google says these differences affect almost 7% of all searches. After a trial period with some advertisers, Google says there has been a noticeable gain in search clicks. The gain has been almost 3%.

The new format will take a few months to completely rollout, so advertisers have some time to figure out if they want to opt out of the new system. It will be the rare advertiser that does opt out of this update. This is good news for the social media agency not only because it may represent a 3% boost in search clicks, but it also means less work is needed when composing search ad campaigns. No longer will the agency need to anticipate errors in customer searches and instead the agency can focus on what customers want when searching.

Google will include misspellings automatically in AdWords keyword lists

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Posted in Digital Marketing, advertising, google | No Comments »

Google’s Trusted Store Badge

Thursday, April 26th, 2012

Google is rolling out a new icon on search results. Certain vendors will appear in search results with a medal immediately to the left of where the URL is. The medal icon is Google’s tip to the searcher that the site is a trusted store. A trusted store is supposed to make customers more at ease for ecommerce by demonstrating the site adheres to certain standards for customer protection including purchase protection.

Google Trusted Store Badge

To qualify for the status there is an application process. The business must then turn over a range of data to Google so the process is fair, not arbitrary and consistent among all the qualifying vendors. At the moment not all qualified stores are showing up with the badge, ostensibly so Google can test click results for the badges and not badged results. Google does say that participation in the program will not affect ad rankings in the AdWords process.

This is another good development for the social media agency. A small badge that can help users know firms have been transparent and satisfied certain criteria will helps users become more confident. As they have more and more beneficial experiences with ecommerce, then their overall willingness will also increase regardless of the ‘trusted store’ status of vendors. This is also not part of any new trend for unwilling vendors. The internet is increasingly making every business more transparent and this process should be encouraged. Overall it makes marketing in the internet more important, helping the social media agency.

Google Tests Trusted Store Program With AdWords

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Posted in Internet Advertising, Online Shopping, google | No Comments »

AdWords has Issues and Needs Supervision

Tuesday, February 28th, 2012

Google AdWords has had issues in the past, most famously was the posting of illegal pharmacy ads that required a $500million settlement. However, Valentine’s Day highlighted another issue with AdWords. For some of the day on Valentine’s Day ads were rendered for Proflowers that said a competitor was sold out of flowers. The competitor eventually realized what was being posted and called Google on it. The ads in question were ceased, but not before some people were exposed to them.

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The problem was not false advertising on the part of Proflowers but rather a flaw with Google’s Keyword Insertion program. For advanced users a keyword can be put into the advertisement. In this case people searching for ‘Chez Bloom’ were given a Proflowers ad that was supposed to say they were sold out for Valentine’s Day but were able to accept orders for later, except the keyword insertion of ‘Chez Bloom’ into the ad made it seem Chez Bloom was sold out instead.

It was a honest mistake, but highlights an important lesson for the digital firm. Brands need to keep tabs on their advertisements to make sure they are being implemented correctly and efficiently. Brands also need to keep an eye on their competitor’s ads. Even though Google has a policy of reviewing ads before they are sent out, errors can slip through, assuming Google even knows what constitutes an error in some cases.

Advertising Failure

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Posted in Digital Marketing, google | No Comments »

Delicious Organizes Your Favorite Websites

Friday, November 6th, 2009

Social bookmarking site Delicious.com helps you keep track of all the sites you want to remember. It’s free and easy to use.

Simply register for a Delicious account and upload the “Tag” button to your browser. This will make it quicker and easier to bookmark pages you find interesting.

Suppose you’re trying to find information on Google Ad Words. You search the Internet and find a page you like. Tag the site, and a window will open asking for new information. This is where you can input relevant keywords, or tags, that will allow you to return to this specific Web site link after you’ve accrued different Web site links

Say you tag one article as “Fundamentals,” because it’s a useful site about getting started with Google Ad Words.

Delicious Organizes Your Favorite Websites

A few weeks pass and you accumulate more links.

Let’s say you want to return to the introduction to Ad Words article, the one tagged “Fundamentals.” Click the tag on the right-hand sidebar that says “Fundamentals,” and immediately, your list will consolidate to show just the links you tagged with “Fundamentals.”

Now lets see why Delicious is “social bookmarking.”

There are lots of other marketers and advertisers using Ad Words, and they’ve probably come across some useful sites that you’ve missed. Delicious’ bookmarks are made public. This means peers can see your bookmarks and use your tags; your bookmarks can benefit other people.

Delicious takes the most-clicked on article from that keyword and shifts it to the top. So the most applicable and trustworthy site is the first one users can select. Because they’re all public, everyone discovers new and relevant information. Together, this creates a steady stream of useful Web sites, all linked together by tags.

The lesson is that social bookmarking takes a world of chaos and make it orderly and helpful for other people.

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Posted in Business Social Networking | No Comments »