A recent update has been noticed for Google’s AdWords Express. An advertisement now appears on Google+ to bring people into the circle of a brand. One of the features of the new advertising units is to promote a brand’s local Google page as the landing page. Besides the new integration with Google+ there are some other new features to AdWords Express.
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This is all an attempt to revamp AdWords express to appeal to brands new to advertising. It seems unlikely a digital marketing agency would consult this new advertising feature; in fact, it seems to be Google’s attempt to keep brands from consulting an agency for outside assistance. The digital marketing agency then needs to keep track on the program to better compete against it. The social media agency could counter the ease of the new service by bundling its services together and touting a service which creates a homepage and then uses as an advertising platform as a superior product to AdWords Express which does not require the advertiser to have a web page.