While Spotify specializes in music streaming, it is also aiming to make itself more like a social network. The social media agency would be wise to start thinking of it as such. Spotify allows friends and sharing. There is even an ability for users to message other friends, so it is not limited to just music.
Next Week Spotify will announce the newest addition, which is very similar to FaceBook: brand apps. Spotify has an API and allows anyone to build a functioning app for free. The first brands to seize the opportunity will be AT&T, McDonald’s and Reebok. The apps will provide a deeper integration for users within the service as well as bring in more users to the service.
Brands can build playlists and even join in partnerships with artists or labels as a way to provide users with music that might be related and also energizing to customers. The social media agency can also use Spotify’s new service to capture some of the sharing that happens as a way to build a customer base for clients.