FaceBook may have invented the ‘Like’ button and the placement of that button everywhere, but now Google has a similar tool. Google’s ‘+1’ button had existed only on its search results until Wednesday. Now publishers will be able to put the ‘+1’ on their pages allowing Google to obtain more data about other spaces on the internet.
Google searches will improve dramatically as a result of this. Until now Google searches would only benefit if people had clicked on +1 on the search page. Now people will see the button on many regular pages. Google also collects, just as FaceBook does, data every time a page with +1 loads on it. Even if a viewer does not click the button Google obtains some data, and even the viewer’s non-selection of ‘+1’ tells Google something. That in itself is a huge amount of data that will help refine Google searches. And increase the power of targeted advertisements.