Posts Tagged ‘Business Social Networking’

Ignite Ann Arbor part of Global Ignite Week

Tuesday, March 2nd, 2010

March 1st kicked off the beginning of the first Global Ignite Week which is taking place in over 60 cities on 6 continents.

Ignite is a high-energy evening of 5-minute talks by people who have an idea—and the guts to get onstage and share it with their hometown crowd. Run by local volunteers who are connected through the global Ignite network, Ignite is a force for raising the collective IQ and building connections in each city.  And, via streaming and archived videos of local talks, local Ignites share all that knowledge and passion with the world. While Ignite has been around since 2006, this year’s coordinated Global Ignite Week initiative is a first of its kind — with more than 12,000 people slated to attend 72 events spanning six continents — that’s bound to become the talk of the Web over the week, and perhaps after.

global-ignite-week

Ignite got its start in Seattle in December, 2006, as a personal project of Brady Forrest and Bre Pettis. They dreamed up an event where people could share their ideas over beer, and sent word out through their network. From there, it exploded. After the first Ignite, word got out and other communities wanted Ignite in their cities. A little more than 3 years later, we have come to the first Global Ignite Week.

Ignites will be held all over the world, one of these being in Ann Arbor, Michigan, USA. Ignite Ann Arbor has many topics on the menu for the night but one in particular has a major impact on the area. Derek Mehraban will be promoting A2Fiber, which is the city of Ann Arbor’s movement to be chosen by Google as one of the cities they plan to build and test ultra-high speed broadband networks in. A Google Fiber-Optic network would be a big win for one of the technological hubs of Michigan.

Go to the Ignite website to find a Global Ignite Week event near you.

LinkedIn Keeps Growing

Wednesday, October 14th, 2009

LinkedIn’s blog is reporting they now have over 50 million users worldwide. They say it took almost sixteen months for LinkedIn to reach its first million users. Their last million? Only took 12 days. This comes on the heels of even more good news, as Compete reported a 5.68% growth in traffic for LinkedIn during the month of September.

LinkedIn stats from Compete

LinkedIn says that while 50% of its users are based in the US, 50% are international. An impressive stat that speaks highly to the power and success of LinkedIn. If you have somehow managed to stay away from LinkedIn to this point, now is as good of a time as any to jump on the wagon. Business is being done here, and soon every business man and woman will have their profile on LinkedIn.

Facebook Users are Growing Up

Thursday, July 9th, 2009

More adults are using Facebook every day now, and the hard evidence is finally here. Mashable published a post this week citing an analytics report from iStrategyLabs that indicates Facebook’s userbase is growing increasingly older.

As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.

facebook_demographics_statistics_2009

The real value of Facebook for the adult crowd is realized when they put their companies online. This is the way to actually capture a share of all these users, give them your business. With a business profile on Facebook, known as a Facebook Page, everyone online can become a Fan of your business. Think of it as Word-Of-Mouth on steroids, Facebook users proclaiming a relationship with your brand, for ALL of their friends and family to see!

Social Media Slow Down!

Friday, April 17th, 2009

Social Media Slow Down

What is Social Media? Does hearing social media all the time send your head into a spiral?

We’re going to slow Social Media down for you, so grab a note pad or open your word processor.

So what exactly does Social Media refer to?

Social Media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.

OK, so then what are the different outlets?

Well it can be as simple as a blog, internet forum, or wiki. Some of the most popular specific outlets that you have probably heard around town are MySpace, Facebook, and Twitter. And while these are very fun and useful as our society moves towards transparency (even amongst large corporations), it’s important to keep business benefits in mind. Enter business social networking giant LinkedIn.

Business Social Networking? Go on…

The act of building and managing a network of business connections online, through the use of social media tools and tactics. Business social networking is the new way to grow your business and build equity in your brand online. This is the quickest way to spread your name and get people talking about your business.

For more information on how you can utilize Social Media and Business Social Networking, visit Social Harbor.

I Already Have a Job, Why be on LinkedIn?

Monday, March 2nd, 2009

“Why would I want to be all over the Internet if I’m not looking for a job?”

This question comes up all the time, and it’s not a bad one, but…

To me that’s like saying. “I already know some people, why would I go out and meet more?”

If you are any kind of business person, you know the key to business is connections. Whether you follow the old adage ‘It’s not what you know, but who you know’, or you just realize the benefit of having people talk about your business, Social Media is the next sure step.

For starters, there is no cheaper or faster way to spread the word about your company, brand, message, whatever, than via the world wide web.

So if you’ve got any kind of product or service you are trying to sell, getting yourself out there in such places like LinkedIn can be extremely beneficial. Make connections at the highest levels for things like partnerships, all the way down to making connections with potential or current customers. If you are selling something, you want to be found, and online profiles like LinkedIn really spread your business across the web.

More People

OK, you’re not selling a physical product or service necessarily. I have a family member who is a stock broker. On average this person deals with folks aged well out of any web generation, and besides, who picks someone to manage their money just by going online? Good point, so why be on LinkedIn? Well I learned a long time ago that word-of-mouth is the best promotion (or demotion) a business could ever receive, and word-of-mouth is more prevalent on the web today than anywhere else. Here’s a very plausible everyday situation:

“Hey Bill, it’s pretty obvious everyone is losing some money in this economy, but I’m just not confident in my stock broker anymore. Seems to me he’s making some bad decisions with my money. Do you know anyone who I might be happier with?”

“Well Frank, I handle mine personally, but a few of the guys at the club rave about their brokers at XYZ Firm. Not sure who they use exactly, or if they would be able to help you out, but that’s all I know.”

So Frank goes home and checks out XYZ Firm’s website. No broker profiles, or even individual contact information. Enter LinkedIn. Frank can either browse XYZ Firm’s LinkedIn Company profile, looking through all the brokers who work there, or he can find individual brokers’ profiles. All of your information is there for Frank to make his intial selections. The most valuable part? Recommendations. Frank can read what other people have to say about you, without ever meeting them!

“I’m not selling anything, and I don’t want any new clients, so what’s the point?”

Portable Equity.

Sure, you’ve got a job now, but can you really be certain about anything going forward in these trying times? Even if you are not expecting to ever move from that desk, it is important that you are always ready.

There is absolutely no harm in having a presence online (especially if it is professionally built and managed), it can only help you. Why? Because it is your personal brand that you can take with you wherever you go. If nothing else, at it’s bare bones you can utilize LinkedIn as a electronic Rolodex.

You meet a lot of people at your current secure job right? Wouldn’t it be nice to always have those people litterally one click away should you ever need anything? It’s quite powerful.

Power of Being Found

Friday, February 6th, 2009

As businesses of all kinds continue move forward into our Internet age, it cannot be stressed enough that being found on the web is of the utmost importance.

This has been reiterated, along with other valuable bits, by Linkedin themselves. One of their bloggers, Adam Nash, recently published a few terrific pointers that EVERYONE needs to read. The whole article is worthy of your spare five minutes, but I will highlight his three most important steps, as they should really hit home with you.

Excerpt:

Be found. It’s almost criminal to leave your LinkedIn profile unfinished. Think of it as search optimization, but not for a website - for you. The more positions you list, education you cite, and skills you highlight, the more likely it is that the right people will find you. It’s not hard - in fact, if you have a resume handy from your last job search, you can fill in a profile typically with a few minutes of cut & paste. Most people are shocked to find out how many great opportunities find them once they fill out their professional profile.

Bring your network online. Your network is one of your most valuable assets, but it does little good for you offline. Upload your Address Book, invite the people you want to connect with, and get connected. Most people don’t realize that having your network online means that you can now use it as a personalized search engine for both who and what you know. That’s exactly you only want to connect with people you actually know.  It’s no good finding out you are one degree away from the company of your dreams, if that connection doesn’t know you from Adam (pardon the expression). Worse, that false connection can even “crowd out” a real connection to that company in the LinkedIn search engine. Your relationships are the heart of social relevance - use them.

Search! You’d think that after a decade of search engines people would get this, but it’s amazing to watch the light go on once they search for something other than a name. Interested in working for clean tech? Try searching for it. Search the company directory on LinkedIn. Find companies in your favorite industry, in your favorite city. Then search your network (”People Search”) for that company name. If you’ve done steps 1 & 2, you’ll be pleasantly surprised at what a small world it is. If you are looking for a job, and you aren’t spending hours a day on LinkedIn, chances are it’s because you haven’t discovered the power of people search.

The power that Business Social Networking gives to individuals, and their companies, in flat out immense. It’s impact on your business moving forward is clear, you need to spread your credibility across the web, before you fall behind.

Chief Officers Being Hired via Linkedin

Monday, February 2nd, 2009

If you ever find yourself doubting, even for a moment, the power of Social Media and Business Social Networking, go check out Linkedin’s blog. Why? Here’s the type of thing you’ll find.

The Interactive Advertising Bureau hired their new Chief Administrative Officer (CFO + COO), through Linkedin!

President and CEO, Randall Rothenberg, turned to his Linkedin network first when looking for a new Chief Officer. He posted the job on Linkedin, and began filtering candidates that way.

“I realized … the place to go to begin that search was going to be my LinkedIn network,” Randall told Linkedin. “If anyone can lead me to the kind of person with the kinds of capabilities I was looking for, it’s this set of people.”

Randall estimates he saved up to $150,000 by using Business Social Networks for this and another senior placement. Pretty easy to see why this is becoming an emerging trend!

Oh by the way, this all went down in 2007! Which means you absolutely NEED to have a presence on Business Social Networks for 2009. If you’re falling behind, let Social Harbor help.

via: Liknedin

Social Networking for Older Adults

Thursday, January 15th, 2009

As the USA Today reports social networking is attracting new — and older — devotees, according to a Pew Research Center analysis released Wednesday, January 14.

Baby Boomer Surfing the Web

Baby Boomer Surfing the Web

Pew finds that 35% of adult Internet users now have a profile on at least one social networking site. And among online adults ages 35-44, 30% have a profile.

The number for adults 55-64 is only 10% having an online profile. This is one reason Social Harbor was created. If someone is 55 years old, they can and will very likely work for 10 or 20 more years. By having a strong, branded, online presence, they are going to be more marketing, more findable, and have a stronger network to help them achieve their long term employment goals.

Social Harbor builds online profiles for professionals - and especially older adults who are too busy to bother with it. How many baby boomers will begin to outsource the social networking profiles to companies like Social Harbor? Only time will tell. Until then, the leading edge boomers can benefit by signing up and getting on the digital bus!

CNBC Teams Up With Linkedin

Wednesday, January 7th, 2009

Well if Business Social Networking was not on your radar before, it definitely should be now. Business industry giant CNBC has established a relationship with the world’s largest business social network, Linkedin.

Linkedin CEO Dan Nye outlined a few broad implications the CNBC-Linkedin callaboration will have on you:

1. On LinkedIn: LinkedIn’s rapidly growing user base of over 27 million professionals now have an opportunity to both consume as well as share with their professional network, breaking business news & content from CNBC that ranges from articles and blogs to financial data and video content.

2. On CNBC.com: As a regular CNBC.com user, you’ll start seeing LinkedIn’s community and networking functionality integrated on CNBC.com (for e.g. sharing CNBC articles with your professional network on LinkedIn or finding out who in your network connects you to the companies you read about).

3. On CNBC: Community-generated content from LinkedIn will also be broadcast on CNBC programs. These include survey results and on-air Q&A with CNBC anchors, reporters and guests.

Hopefully the involvement of business powerhouse CNBC in Business Social Networking helps convey the utmost importance for such business practice in today’s world.

In just a short time every business person you meet will be taking advantage of social networking. Stay a step ahead with Social Harbor, before the next industry giant joins in and blows the lid off this emerging marketing tool.

Social Networking Affects Your Job Search

Thursday, November 13th, 2008

CareerBuilder.com Survey Urges Importance of Social Networking

Reuters Photo

So you’re still not convinced that social networking for business is meaningful?

CareerBuilder.com found that “22% of hiring managers said they use social networking sites to research job candidates, up from 11% in 2006, according to a nationwide survey of more than 3,100 employers. An additional 9% said they don’t currently use social networking sites, but plan to start.”

In today’s frightful job market, it is growing more important by the day to establish a broad professional presence on the internet.

The CareerBuilder.com report continues, “One-third (of said hiring managers) reported they found content that cause them to dismiss the candidate from consideration.”

Let’s face it, we live in a digital world now, everything is online – whether you like it or not. It’s time to start controlling what people see when they search for you. You have the power to show the masses what YOU want, not what someone else has published about you on the web.

“On the other hand, social networking profiles gave some job seekers an edge over the competition. Twenty-four percent of hiring managers who researched job candidates via social networking sites said they found content that helped to solidify their decision to hire the candidate,” CareerBuilder.com found.

Are you one of these people? Google your name. Go ahead, do it now.  What comes up? Anything? Maybe it’s time to give the people searching for you something to find, a set of professional profiles, managed by experts, to present yourself in the best possible manner.

“Hiring managers are using the internet to get a more well-rounded view of job candidates in terms of their skills, accomplishments and overall fit within the company,” said Rosemary Haefiner, Vice President of Human Resources at CareerBuilder.com. “As a result, more job seekers are taking action to make their social networking profiles employer-friendly. Sixteen percent of workers who have social networking pages said they modified the content on their profile to convey a more professional image to potential employers.”

Haefner recommends the following tips to keep your online persona in a favorable light:

  1. Clean up digital dirt. Make sure to remove pictures, content and links that can send the wrong message to a potential employer before you start your job search.
  2. Update your profile regularly. Make sure to include specific accomplishments, inside and outside of wor
  3. Monitor comments. Since you can’t control what other people say on your site, you may want to use the “block comments” feature.
  4. Join groups selectively. While joining a group with a fun or silly name may seem harmless, “Party Monsters R Us” may not give the best impression to a hiring manager. Also be selective about who you accept as “friends.”

This can be a daunting task, both time consuming and difficult to do correctly. Social Harbor has a package specifically designed for professionals on the job hunt. We tailor-fit your new professional profiles to speak to potential employers. When you email or hand someone your resume, the first theing they’re going to do is Google your name. It’s time to take control of what they find, it’s time to have a credible online presence.

You can read the complete article about the survey results here.