Posts Tagged ‘apps’

Twitter Announces 2013 Changes To API

Tuesday, August 21st, 2012

Twitter’s Director of Consumer Products announced some March 2013 changes on its blog, which has not been received well by developers. The most important change to come will be about frequency of calls the API will be allowed to make. These caps on calls will be per hour and an obligatory authenticity check whenever a call is made for the database. The simple translation is that some Twitter based apps will be limited in how often they can work and the user will be required to log in more often.

Social Media Agency

Another change will be to limit the size of an app’s user-base. Current apps are allowed to grow to 200% of their current allotment, but additional increases will require Twitter’s approval. This development is to serve Twitter two ways. It keeps the official Twitter app as the dominant platform, since it will be unaffected—exempted from—the quotas. The second use for Twitter is as a way to hedge against a coming explosion in growth of the social network.

The initial impulse for the internet marketing firm is to think of this as a decline in Twitter’s future ubiquity as a social network. Limiting developers seems like an automatic way to turn a contemporary service into an anachronism. However, this change will not limit most uses of Twitter. Even most APIs that are on a web page allowing users to tweet the story will remain unaffected because they do not alter the way Twitter formats content, which is one of the ways to bypass the coming caps.

This change will, however, create some potential problems for the social media agency. Some services that are increasingly popular for digital marketing, like Storify, will be affected. Those services will fall under the cap and that may kill their future growth unless they make changes to come into compliance with Twitter’s rules for the road for developers. This change may also increase the effort involved in a social media agency’s efforts to distribute information. Some popular programs like Tweetbot and Hoot Suite may also be limited by these caps requiring a transition to Twitter’s official app. The Twitter app, however, cannot broadcast across several social networks at once. The social media marketing agency will need to figure out if these platform will be affected and how to correct if so.

Twitter horrifies third-party developers with warnings of cutoffs

FaceBook Adds Functionality to Third Party Apps

Monday, May 7th, 2012

As the mobile revolution spreads to new people and becomes more normalized among those with smartphones, FaceBook has increasingly tried to capture them as part of the social network. Foursquare is a great example of this trend. Foursquare now allows its users to check in and then have that check in posted to FaceBook. Twitter is also functional with Foursquare, but FaceBook has just improved third party app interactions with it.

foursquareoff

Normally a third party app would appear in a user’s timeline and like a regular status update friends could comment or like that update. FaceBook is now allowing apps to have added functionality. A check-in on Foursquare will allow users to “save this place” instead of just like or comment. That place would then move onto the other user’s Foursquare app. And there will be other modes of interactions, which are not geography dependent.

This is a huge development for the social media agency. Foursquare, Yelp!, Urban Spoon and any other app that businesses use to attract people will now be able to use FaceBook for more than just information dissemination. By leveraging the world’s largest social network to also create actions on a person’s mobile apps the brands represented on those apps will have an increased ability to drive traffic to their stores.

FaceBook is letting developers add customizable action links to posts that come from apps.

Augmented Reality Apps As Advertising

Wednesday, December 14th, 2011

The augmented reality app has been around for a few years now, but until recently mobile devices were not powerful enough to make the most of their potential. There has always been a potential to place businesses inside the frame, so when a user looks through the app at a city scene he could see the businesses that are nearby. Certain layers would also help so a ‘pizza’ layer could be applied and the app would then show what pizza vendors are in the frame.

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Moosejaw, a retailer of outdoors wear, recently deployed another use for these apps. The app, when pointed to a Moosejaw advertisement, would show the models in the ad in just their underwear. The applicable ads could be old media or new media. The app drew a lot of attention, much of it negative. But the numbers show a 37% growth in sales from the same time period the previous year. Esquire and Starbucks have already used augmented reality apps in the past, but they did not report a growth in sales close to the level Moosejaw is reporting.

The internet marketing firm can take note of this creative use of augmented reality. Maybe copying this exact use is not appropriate, but it shows the power of a creative approach to already existing technology.

Moosejaw App