Posts Tagged ‘Ann Arbor’

Social Media Director - Ann Arbor, MI - Job Opening

Wednesday, January 11th, 2012

Leading digital agency seeks endearingly persistent and oddly charismatic candidate for opportunity in social media marketing. The Social Media Director will create and implement comprehensive social media strategies across a variety of platforms, in accordance with individual client needs and broader media trends. The ideal candidate must have a demonstrated passion for social media, digital culture, and college sports.

Responsibilities

The Social Media Director will coordinate with our digital team to provide cohesive and consistent branding strategies for a variety of clients utilizing platforms including but not limited to Facebook, Twitter, LinkedIn, Foursquare, and Youtube. In addition to monitoring current social media trends, the Social Media Director must possess the ability to analyze these trends and think critically about the possible ramifications for the social media landscape and, ultimately, for our clients.

The Social Media Director will work with the Ingenex team to create clever and effective campaigns to garner positive attention for our clients in accordance with their business objectives and brand strategies. The Social Media Director will develop manageable, cross-platform campaigns that will deliver measurable results, with a focus on creating and cultivating relationships between client and consumer.

The Social Media Director will also have the opportunity to attend and use social media at industry related events (TEDx, SXSW, LA2M, ETC.) representing Ingenex and its clients.

Qualifications

The ideal candidate is ambitious, enthusiastic, and innovative, with both the willingness to collaborate with a team and the ability to be autonomous. The candidate must have an intricate knowledge of the technical aspects of social media usage as well as the ability to use various platforms to successfully market products, build brand equity, and interact with consumers. Our ideal candidate is a leader, a listener, and a highly social person.

Rather than a specific number of years of experience, we seek in our candidate an eagerness to continually evolve with the medium. The ideal candidate must be able to adapt and react to an ever-evolving digital landscape quickly and effectively. Must be team-oriented and recognize the value of strong customer service. Our ideal candidate is flexible, confident, and communicative. Ability to recognize linguistic trends and utilize rhetoric to effectively market preferred, but not required. Client must be willing to work hard and have fun.

To apply, please send resume and cover letter to Derek Mehraban derek (at) ingenexdigital (dot) com @mehraban on Twitter. Applications will be accepted until Friday, January 20 at 5 PM. Thank you. Salary commensurate with experience.

About Ingenex

Ingenex is a full service Digital Marketing agency with offices in Ann Arbor and Chicago. Our mission is to be the world leaders in engaging digital media users in highly enjoyable experiences that deliver break-through results for our partners.

Ingenex Digital Marketing services include mobile application development, Interactive Branding™, web site design, search engine optimization, pay-per-click management, optimized public relations, direct marketing, new media training, social media marketing, email marketing, web-driven event marketing, generational marketing, podcasting and blogging.

Social Networking a Must for Millennials To Decide

Friday, July 1st, 2011

New research about Millennials, the demographic ranging from 16 to 34 years old, shows that 68% of them consult their social network before deciding which restaurant to visit. The new report contains more data that is quite illustrative about Millennial preferences.

Social Media Restaurant

YourSocialMove.com

All of this is important for the digital agency to absorb and keep in mind for clients. Restaurants clearly need to increase their social media marketing presence, even at the expense of search results. When examining how Millennials wish to purchase their groceries, grocery stores (34%) are the losers earning just as high a preference as big retailers like Target and Wal Mart (32%). That is a losing statistic because people outside of the Millennial bracket prefer grocery stores 44% to 27%. The good news for the small client of the digital agency is a preference for local mom and pop shops over the chains that are not big retailers. Millennials prefer these stores 11% to the non-Millennial 8%. Somewhere in the data is a unifying theory for these differences. Even without understanding the larger cultural trends the digital agency can learn a lot by studying just the data and tailoring campaigns around it.

Ad Age: Stat of the Day: 68% of Millennials Ask Friends Before Choosing a Restaurant

Children’s Exposure to Digital Advertising Is Increasing

Thursday, June 9th, 2011

The news that 7.5 million children under 13 were on FaceBook reached near scandalous proportions last month. That number, however, is not at all surprising given new data recently released about children’s online behaviors. 30% of children 3 and younger spend some time each week on online. That number increases as the children grow older. 90% of children between 6 and 8 are online at least some.

kidsoncomputers

Photo: MonitoringSoftwareBlog.com

While there are laws making data collection of children more difficult there are ways the digital agency can capitalize on this changing demographic. Advertising which appeals to multiple age groups can be effective and also does not require data collection. While children are increasingly online, the parent is never far away and advertisement that is child friendly and yet appealing to parents is important. Data shows parents are still the main influence of children’s consumptive desire, even though children are increasingly spending more time on social networks.

E Marketer: Young Children Consuming More Digital Media

Demographics of Online Coupon Use Are Changing

Wednesday, June 8th, 2011

A new report by Morpace shows the use of online coupons will continue to grow in nominal numbers, but who constitutes those numbers is slowly changing. Estimates don’t predict much change in the percentage of internet users adopting online coupons. 2009 saw 44% of internet users using them and 2013 predictions put that number just shy of half. With the growth of internet usage, however, that percentage bump will be almost 20 million people. Of the 2011 47%, 33% of those people have previously purchased a Groupon.

Groupon

Photo: AllThingsD.com

Groupon is clearly the darling of online coupon vendors, but the fundamentals may be changing. Normally Groupon caters to the small business, which is great for the digital agency. However, larger firms are now beginning to experiment with daily deal vendors including, but not limited to, Groupon. This changing daily deal partner may have the adverse effect of crowding out some smaller businesses.

Online Coupon Graph

Photo: EMarketer.com

Not only is the daily deal partner changing, but so too is the demographic of users. Normally the Groupon market is mainly married women, akin to regular coupons, making more than $50,000. The largest single group to visit Groupon in January 2011 was over 55. The digital agency has often neglected this older group because of the lack of digital integration in their lives. That assumption seems to be changing, and it may be changing precisely because of economic savings offered by digital integration.

E Marketer: Groupon and the Deal Revolution

Cord Cutting May Not Reduce Number of Ad

Tuesday, May 31st, 2011

Hulu is in negotiations with News Corporation, owner of the Fox networks, to increase the numbers of ads delivered by Fox during Hulu content. Currently, Hulu delivers most of the ads during an episode, however, the networks providing the content are allowed to deliver some of the ads. News Corp wants to deliver more of those ads.

Making the content available online causes a share drop on TV ratings and that causes a revenue drop. Networks would like to be able to carry over some of the same advertisers so those revenues do not drop as significantly. Hulu benefits from carrying networked content because that is what draws the crowds.

hulu-logo

Photo: Houston Press Blogs

The bellwether came from the CW Network’s online offerings. In 2010 the CW Network’s online advertising reached almost the same load as the broadcast advertising load. While many would expect this to drop viewership, it actually rose by 55% and 94% of the ads were watched to completion.

Many digital agencies may have felt stymied about advertising on TV content providers. The CW Network’s experiment, however, turns the conventional wisdom about viewers being allergic to ads on its ear. This will probably result in a rise in the amount of ad space available as well as a drop in those prices. This can be expected until certain levels of viewers have cut the cord and then viewership will become allergic to those advertisements. For now, however, we are not at that tipping point.

Ad Age Mediaworks: News Corp.’s Hulu Hope: To Add More Commercials

Social Harbor Social Media Release: Business social networking profiles built on Linkedin, Naymz and AboutUs

Wednesday, November 12th, 2008

Social Harbor Social Media Release:

Ingenex, a Michigan-based digital marketing firm, recently launched a new business social network – http://SocialHarbor.com Business Social Networking and is building professional online profiles for businesses – including Linkedin profiles.


Social Harbor from Derek Mehraban on Vimeo.

All Social Harbor profiles are search engine optimized (SEO) to help companies visibility on Google and Yahoo! searches. The Social Harbor service builds online profiles for the entire team on Linkedin, Naymz, and AboutUs.org in addition to building custom profiles on its own business social network http://socialharbor.com.

Social Harbor also offers a career package for individuals looking to make a career transition. Social Harbor Career helps anyone in career transition by optimizing their resume, and putting it where employers can find it – including Linkedin, Monster.com and CareerBuilder.com.

“Social Harbor gives companies a competitive advantage. Now they can be found on Google and Yahoo searches through the current and credible online profiles we build for them. The results we are getting for clients are dramatic,” says Derek Mehraban, Ingenex Digital Marketing CEO “Linkedin has over 30 Millions users, and professionals still aren’t sure how to use it. We build their Linkedin profile for them, and teach them how to use Linkedin,” says Mehraban.

Many companies find social media overwhelming and therefore don’t use it. Others are too busy to create and manage their online profiles. In today’s digital economy, businesses that don’t have a credible online presence are getting left behind.

Social Harbor is here to help customers become comfortable utilizing digital technology to grow their business. Social Harbor is a safe and secure harbor for those who find themselves unsure of how to manage their online presence.

Having a professional profile not only benefits the individual, but in turn benefits the company as well. Additionally, Social Harbor is an educational tool that aims to teach people how to utilize these business social networking sites to ensure sustainable success for the individual and the company.

Detroit News on Social Harbor

Business Review on Social Harbor

Wall Street Journal on Social Harbor

Yahoo Finance News on Social Harbor

Social Harbor on Delicious

About Ingenex Digital Marketing:
Michigan based Ingenex is a Digital Marketing firm that provides a full suite of Digital Marketing services including Interactive Branding™, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized PR, social media marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 734.272.4698.

For more information visit the Ingenex Digital Marketing web site
http://www.ingenexdigital.com or visit http://socialharbor.com

Introducing Social Harbor

Saturday, November 1st, 2008

Social Harbor is Business Social Networking. Optimized. Social Harbor is a service where the Ingenex Digital Marketing team of professionals builds your online profile and give you as strong presence when people search for you on Google, Yahoo, and MSN Live.

The community of business professionals who take advantage of Social Harbor are in unique company. The service is ideal for attorneys, financial advisors, academics, insurance agents, accountants, and business professionals. Any company can benefit by having the Social Harbor team build their online presence.

As part of Social Harbor you receive the following:

- A professional profile on SocialHarbor.com

- A company profile on SocialHarbor.com

- Your profile on Linkedin.com

- Your profile on Naymz.com

- Your company and individual profiles at AboutUs.org

Come aboard Social Harbor today, and see what business social networking can do for you. As part of your membership, you receive ongoing training and support in building your social network on Linkedin. The experts at Ingenex Digital Marketing build your profiles, then teach you how to be an expert. It works.