Google Now is Google’s answer to Siri, but it does more than Siri. Google Now learns a user’s preferences such as which sports team the user follows, what types of food the person looks for at certain times of day as well as offering suggestions for when to leave for the airport based on traffic conditions. Once users adopt Google Now the need to do local searching will very nearly vanish.
This can be great for brands or it can be awful. BY delivering up a recommendation the brand can benefit from Google Now unless its competitor is receiving the recommendation. The social media agency needs to begin to develop a strategy to make sure its clients are the recommendation. It does seem the mechanisms are already in place though. The things the social media agency does to increase organic rankings will also help brands in this area. Asking customers to leave reviews will also help increase a brand’s authority according to Google. One neat feature that the agency should implement is to plant reminders onto the user’s calendar. These reminders are serviced by Google Now and will help it create traffic into a store.