The exploding tablet market has always been entertaining to watch. Not only did the genre explode onto the scene, but it helped reshape the way digital agencies need to approach mobile computing. Although the issue had always been about supplementing computing needs. The thought was that people would have tablets and smartphones and also either a laptop or a desktop. According to a new study by Poll Position that assumption is suspect.
46% of adults believe that tablets will replace laptops. This belief is especially true among adults (30-58) and young adults (18-29). This has a couple of meanings for the digital agency. People either think tablets are productive enough or that they are close to productive enough to be productivity devices in the near future. This will open up space for the digital agency to target tablet ads towards productivity devices and not just as consumption machines. The digital agency needs to also recognize this as the beginning of the end for non-mobile marketing. If productivity turns to mobile devices then it makes sense to only specialize in advertisements geared towards mobile devices, which can be displayed on desktops.
Even if the tablet does not replace the laptop, this belief will accelerate tablet sales. Tablets will take a larger share of people’s computing attentions in the future.
Tags: Laptops, Mobile, Mobile marketing, tablets, Technology