As the USA Today reports social networking is attracting new — and older — devotees, according to a Pew Research Center analysis released Wednesday, January 14.
Pew finds that 35% of adult Internet users now have a profile on at least one social networking site. And among online adults ages 35-44, 30% have a profile.
The number for adults 55-64 is only 10% having an online profile. This is one reason Social Harbor was created. If someone is 55 years old, they can and will very likely work for 10 or 20 more years. By having a strong, branded, online presence, they are going to be more marketing, more findable, and have a stronger network to help them achieve their long term employment goals.
Social Harbor builds online profiles for professionals - and especially older adults who are too busy to bother with it. How many baby boomers will begin to outsource the social networking profiles to companies like Social Harbor? Only time will tell. Until then, the leading edge boomers can benefit by signing up and getting on the digital bus!