There are reports that Facebook is building a mobile app that will track a user’s location, even if the app is not open. The justification is so Facebook friends can easily find each other when they are nearby. The app might also allow people near each other to recognize that they have some shared interests and hence might be good Facebook friends. The app is rumored to debut in March. There has not been any confirmation of the project from Facebook, although Zuckerberg has said that mobile apps are now the priority for Facebook development teams.
Photo by: Johan Larsson
The social media marketing agency should tread carefully with this application. If there is no opt in feature (other than downloading), then it may anger privacy enthusiasts more than it is worth. It would be nice, however, for stores to have an ability to see who is in their stores or even nearby and then link up to those people. The amount of data collected from this app would be significant and useful because knowing where people actually go instead of where they would like to go is a significant difference. Before tapping into or contributing to this data the social media marketing agency should watch and see how the privacy concern is treated, especially as Facebook’s credibility about privacy concerns is waning.