The education marketing company worth its salt knows about content marketing. Not only is it an attempt to create authority to help search engine rankings, but also content helps convince potential customers about the value a brand can provide to their lives. One of the big problems with content marketing is its expense in relation to the pay-offs, both immediate and long term. A new study by eMarketer helps break down content types into a ranking of which offers the most ROI (Return On Investment).
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The good news of this study is that it panned out as hoped. Feature Articles are considered the most effective method to create content and create value. This makes sense because an article can best accomplish what content is supposed to do: create an authorial leadership. Video is the second most effective and white papers finished as the third most effective method of content marketing. Data such as this one are helpful for the agency that engages in content marketing strategies. The most effective are also the most difficult and require the most investment, but this will help convince clients that the cost is worth it.