Microsoft is changing AdCenter’s targeting to come into line with Google’s AdWords. After the update AdCenter will allow advertisers to target people in a certain location or if the search parameters indicate the person will be in the location. The location parameter can be quite broad but can narrow down to a specific city. The update is already available to some advertisers in the US and will be fully rolled out to everyone in the coming months. The other aspect of the update that brings AdCenter in line with AdSense is the advertiser’s ability to target the ad solely on location regardless of what query the user searched.
An improved AdCenter will help Pay-Per-Click Advertisers by offering an alternative to AdSense. Even though AdSense has a larger publisher base, AdCenter is what resolves ads on Bing and Bing related sites, such as Yahoo!. There are also some interesting features through the AdCenter server like rotating ads displaying objects in full 360 degrees. Not only are there differing features but having more options also helps the digital agency better maximize its ROI by offering ads at a different price structure to different viewers.
Tags: advertising, AdWords, google, Internet Marketing, Microsoft, Microsoft AdCenter, Online Advertising