The Interactive Advertising Bureau (IAB) released their latest reports on Monday, layered with staggering numbers.

Let’s cut right to the chase.

• Internet advertising set a new high in the fourth quarter of 2008 with $6.1 Billion in revenue. (almost $2 Billion more than two years ago!)
• Search Marketing grew 20% for the year, coming in at just over $10 Billion, and accounting for 45% of total Internet advertising. (compare that to just 15% share in 2002)
• Internet advertising revenues exceeded Cable TV for the first time, registering $23.4 Billion in ad spend for 2008

Looking into 2009, it’s already evident that television (and their viewers) are migrating to the Internet. Just about every network and cable station offers their content via the web, something that is exponentially growing. Don’t forget about those ancient newspapers falling off the deep end too (read that post here), we’ve already seen their readers migrate to the Internet.

You can read the entire article on TechCrunch.

There is little room left to argue against the rapidly gowing migration from television and print to web. If you want to reach consumers, you must compete on the Internet.

Tags: Internet Advertising, Internet Marketing, Online Advertising, Online Marketing, Social Harbor, Television Advertising

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