Already the fastest growing social network of all time and now with the gender curve evening out, Google+ has now announced some differences with games than how FaceBook handles games. The first difference is that Google+ will take less of a percentage than FaceBook does. Google+ will take 5% fee off the top of payments to games, whereas the industry standard is nearly 30%. Google+ is also willing to host the games on its servers, so the games will run faster and with less errors.
Google+ does not yet have advertising on its site, but when it does this will help the digital agency. Games on FaceBook have done wonders increasing the stickiness of pages and there is no reason to expect Google+ will not benefit in the same way. Google+’s growth has been extraordinary, and adding engagement activities such as games will help drive that growth. There is of course the regular Google services as well. More people on Google+ and more time, even if not more people, all make Google’s search business better as it can incorporate its social graph into search results. All of these are reasons the digital agency will see better ROI from Google.