One of the challenges of marketing online is to create content that the world will be interested in. Working as a digital communications coordinator for Ingenex Digital Marketing, mid-level digital marketing agency, I have come across a great deal of interesting and creative content. One example of an ingenious tool that one of our clients put together is the LED Fundamentals Page assembled by Osram Opto Semiconductors one of the leaders in solid state lighting and LED education. It is a LED lighting resource that is dedicated to teaching the basics of LED lighting to the masses through easy to understand videos.

The Future of LED Lighting

LED education is one of those things that is becoming increasingly more sought after. LED lighting, over the past decade, has seen an astounding rise in popularity. The rise of the “green” revolution, as well as increasing prices for electricity, has brought a high demand for LED lighting which is extremely efficient and costs a fraction of the price to run. If you are like me then you’ve been watching the proliferation of LED lighting into our society and wondering how such a small plastic bulb can create a great amount of light for so little money. Many common hypotheses have included witchcraft, space magic, firefly juice and a new advanced technology discovered from real life Transformers.

Well OSRAM has taken care of the guessing. Their new LED lighting esource, the LED Fundamentals Page, shows how and why they work. Their sites contains videos ranging from “LED Basics” to “Electrical Charicteristics of LED’s” and there will soon be more videos that increase from the basic information to more advanced tutorials like “External Thermal Resistance” and “Colorimetry”. The site has finally created a one-stop-shop for a complete LED education. So if you’re like me and you wonder how they work then stop over and check out the page.