Archive for the ‘tablets’ Category

Google Tablet To Be Unveiled Soon

Monday, April 9th, 2012

There is a growing buzz about the rumor Google is developing a tablet. The move would be similar to Google’s Nexus phone. It would probably sport a slick design and the newest version of Android (Ice Cream Sandwich or Jelly Bean depending how long it took to release).

image-google-tablet

The Google tablet would help propel the tablet explosion by providing a credible alternative to the iPad. While there are other tablets, none of them currently appears to be pushing technology or design limits. Google would be able to do that.

The big effect of a Google tablet, though, would be to structure the Android community. There are numerous versions of Android and each runs on different devices of different sizes. Android fragmentation hampers web site developments and is seen by many as a weakness of digital marketing. A Google tablet, however, would provide a model for other developers to achieve. That would make the job of the social media agency much easier. The tablet would push other developers for consistent updates, which would help advertisers maintain a consistent message.

We will know more in a few months. Until then there will be more and more speculation as Google’s team makes improvements in its design and performance. The social media agency should be aware of the coming changes and also try to push its partners to update ads and servers for better Android integration.

Google Tablet Rumor

Tablets To Replace Laptops

Wednesday, January 11th, 2012

The exploding tablet market has always been entertaining to watch. Not only did the genre explode onto the scene, but it helped reshape the way digital agencies need to approach mobile computing. Although the issue had always been about supplementing computing needs. The thought was that people would have tablets and smartphones and also either a laptop or a desktop. According to a new study by Poll Position that assumption is suspect.

tablet-vs-laptop

46% of adults believe that tablets will replace laptops. This belief is especially true among adults (30-58) and young adults (18-29). This has a couple of meanings for the digital agency. People either think tablets are productive enough or that they are close to productive enough to be productivity devices in the near future. This will open up space for the digital agency to target tablet ads towards productivity devices and not just as consumption machines. The digital agency needs to also recognize this as the beginning of the end for non-mobile marketing. If productivity turns to mobile devices then it makes sense to only specialize in advertisements geared towards mobile devices, which can be displayed on desktops.

Even if the tablet does not replace the laptop, this belief will accelerate tablet sales. Tablets will take a larger share of people’s computing attentions in the future.

Tablet Future

Amazon’s Kindle Line Stealing iPad Ground

Thursday, January 5th, 2012

Amazon reports that over the holiday season more than 4 million Kindles were purchased, most of them the Kindle Fire. Because of the much lower price point than then iPad2, a $300 difference, some of these purchases were not a loss to iPad 2 sales. Some of those sales, however, were a loss for Apple. The firm Morgan Keenan thinks the Kindle Fire stole 1 million to 2 million sales from Apple over the holiday season. According to comScore 97% of all web traffic from tablets came from iPads, but with such a high number there is only one direction for movement to occur.

All of this points to the digital agency needing to analyze its mobile presence. The Kindle Fire has different dimensions than the iPad, so mobile layouts may need to be altered. Because there is a question about the Kindle Fire’s ability to compete with the iPad, that means there might be a qualitative difference between what consumers are looking for on advertising. Advertisements geared towards productivity are less likely to find an audience on a Kindle device.

Kindle Competition