Find Friends Nearby is FaceBook’s latest app for its mobile version. If two people have the feature turned on, then FaceBook will ping a user that another user is nearby. Ideally this will help build connections among people who recently met each other, but may not know much more about each other to be able to send a traditional friend request.
One of the benefits for the social media agency is the ever widening network users will accumulate. By making it easier to bring in slight acquaintances, then the preferences displayed by a user will gain a larger and larger audience. This is especially important to the social media agency because new evidence suggests the preferences of weak ties of people are more effective than the preferences of close friends.
This app may also be a forerunner of FaceBook’s entry into conferencing software. If conferencing is able to move from laptops and desktops into the mobile arena, then it will be a boon for those advertisers associated with the conferencing software.
The app is very new so there is little research about adoption rates or effectiveness. FaceBook has also not been forthcoming with how far “nearby” extends. The service is also an opt-in service, which is unusual for FaceBook and may limit its functionality significantly.