Facebook is testing a new feature on both desktop and mobile platforms. When users are given a link to a story, Facebook will allow the user to save it in a folder and then read it later. Currently, if a user is too busy to read something, then she needs to remember it and return to it later. It’s not a huge issue on desktop where browsers have numerous tabs, but mobile devices are notoriously difficult for saved reading.
Social media agencies are increasingly being turned towards content creation This is also a key change Google is trying to create with its latest updates. One of the failures of the new focus on content is that Facebook, as the leading social network to distribute the content, did not make it as easy as possible to read the content. Stories become lost in the ever moving newsfeed and people might feel overwhelmed by the chase to read what is being shared. This change should help the internet marketing company better expose people to its content and to what brands are trying to sell.