social media

Most Valuable Follower Is Active

Wednesday, February 1st, 2012

Yesterdy this column wrote about Twitter’s coming new analytic tools. The social media agency should be excited about those, but Tuesday saw the launch of a helpful tool that is for free and run by a third party. Most Valuable Follower is an app created for fun. The app will show the top five followers of a Twitter account and hos large their follower base is.

A feed that has 5,000 followers is a healthy and popular feed, but it only reaches a very small percentage of the Twitterverse. Measuring how many followers those followers has opens up the Twitterverse in new ways. That is preceily what this app allows the social media agency to do. There is also an opportunity to tweet congratulations about the MVF. Some brands can use this mention as a way to build a desire for more followers, akin to FourSquare’s mayorship.

While MVF does not offer a very important tool in the arsenal, it helps some. It is also emblematic of what makes twitter so valuable. There are numerous third party apps out there which when combined can provide some useful ananytucs for the digital marketer.

Who is Your MVF?

Tags: social media, Twitter
Posted in Twitter, social media | No Comments »

Facebook Insights Pared Down

Monday, January 23rd, 2012

Amy Porterfield, a successful Facebook marketing coach, has an essay where she offers some advice for the digital agency overwhelmed with Facebook metrics. She argues that there only three of the available metrics that really need observance.

The most important new metric is People Talking About This. Unlike the other metrics it is visible to the public. This metric is simple: it measures any engagement. If a person comments, shares, likes or links to a post then it is counted in the measure. The metric operates on a weekly basis and shows the percentage change from the previous change. This is easily the easiest way to measure engagement and it is easy to know when a post needs attending.

Another metric is Engaged Users. This measures every time in the past 28 days when a person has clicked anywhere in the post. The metric will also reveal where people clicked, so the digital agency can see what people are responding to.

The other invaluable metric is External Referrers. It measures every time a page is landed on from an external site. This is helpful to measure of the social media marketing agency is adequately performing outside of Facebook. It also helps reveal how to better reach people outside of Facebook.

Facebook Metrics

Tags: Facebook, Facebook metrics, social media, Social Media Marketing
Posted in Digital Marketing, Facebook, social media | No Comments »

Social Media Director - Ann Arbor, MI - Job Opening

Wednesday, January 11th, 2012

Leading digital agency seeks endearingly persistent and oddly charismatic candidate for opportunity in social media marketing. The Social Media Director will create and implement comprehensive social media strategies across a variety of platforms, in accordance with individual client needs and broader media trends. The ideal candidate must have a demonstrated passion for social media, digital culture, and college sports.

Responsibilities

The Social Media Director will coordinate with our digital team to provide cohesive and consistent branding strategies for a variety of clients utilizing platforms including but not limited to Facebook, Twitter, LinkedIn, Foursquare, and Youtube. In addition to monitoring current social media trends, the Social Media Director must possess the ability to analyze these trends and think critically about the possible ramifications for the social media landscape and, ultimately, for our clients.

The Social Media Director will work with the Ingenex team to create clever and effective campaigns to garner positive attention for our clients in accordance with their business objectives and brand strategies. The Social Media Director will develop manageable, cross-platform campaigns that will deliver measurable results, with a focus on creating and cultivating relationships between client and consumer.

The Social Media Director will also have the opportunity to attend and use social media at industry related events (TEDx, SXSW, LA2M, ETC.) representing Ingenex and its clients.

Qualifications

The ideal candidate is ambitious, enthusiastic, and innovative, with both the willingness to collaborate with a team and the ability to be autonomous. The candidate must have an intricate knowledge of the technical aspects of social media usage as well as the ability to use various platforms to successfully market products, build brand equity, and interact with consumers. Our ideal candidate is a leader, a listener, and a highly social person.

Rather than a specific number of years of experience, we seek in our candidate an eagerness to continually evolve with the medium. The ideal candidate must be able to adapt and react to an ever-evolving digital landscape quickly and effectively. Must be team-oriented and recognize the value of strong customer service. Our ideal candidate is flexible, confident, and communicative. Ability to recognize linguistic trends and utilize rhetoric to effectively market preferred, but not required. Client must be willing to work hard and have fun.

To apply, please send resume and cover letter to Derek Mehraban derek (at) ingenexdigital (dot) com @mehraban on Twitter. Applications will be accepted until Friday, January 20 at 5 PM. Thank you. Salary commensurate with experience.

About Ingenex

Ingenex is a full service Digital Marketing agency with offices in Ann Arbor and Chicago. Our mission is to be the world leaders in engaging digital media users in highly enjoyable experiences that deliver break-through results for our partners.

Ingenex Digital Marketing services include mobile application development, Interactive Branding™, web site design, search engine optimization, pay-per-click management, optimized public relations, direct marketing, new media training, social media marketing, email marketing, web-driven event marketing, generational marketing, podcasting and blogging.

Tags: Ann Arbor, Community, Digital Marketing, google, social media
Posted in Digital Marketing, digital agency, google, social media | No Comments »

Facebook Sets Up a Political Action Committee

Wednesday, September 28th, 2011

Facebook must be feeling defensive lately. Their latest small business initiative is a way to secure and increase their advertising base as well as to increase the use of their options for brands. Facebook has also announced the creation of a Political Action Committee, otherwise known as PAC, whose purpose is to lobby Congress about the importance of social networks and Facebook particularly.

According to The Hill Facebook has already spent $550,000 this year on lobbying efforts. That number has been increasing every year for a few years now. The PAC will allow employees and the company itself to contribute to the political campaigns of candidates that support social networking and digital innovation.

As long as Facebook represents the single largest and most influential online destination, this move is good for the digital agency. Congress has yet to settle the privacy concerns in digital advertising and the PAC may help promote pro-advertising opinions in Congress. Of course, there is concern this influence may not work for the industry but instead specifically for Facebook as Google’s anti-trust concerns increasingly comes to Congressional attention. The big payoff, with few of the risks, lies in devoting the PAC to the future of the industry and not in the issues specifics of Facebook competitors. The digital agency can probably breathe a little easier as it looks ahead to Congressional involvement in the industry.

Facebook’s PAC

Tags: congress, Facebook, google, Social Networking
Posted in Digital Marketing, Facebook, digital agency, social media | No Comments »

About How Men Share Recommendations

Friday, September 16th, 2011

AskMen.com and Ipsos OTX Media CT conducted “The Great Male Survey” and asked men how they tell their friends about purchases and other recommendations. The data is broken down by the answer given and by the age group of the men. Most men, regardless of their age, prefer to do the recommendations through non-digital means: in person or on the phone. If a face-to-face encounter is not an option, then older communication channels are preferred, such as over the phone or email.

Even though the preferred channels are without advertising potential, or at least represent a small advertising potential, the digital agency should still be excited. 5% of the younger age group prefers to make recommendations over Facebook, with other social networks falling behind Facebook. That number, while small, still represents a significant number of men. The percentage also reflects a preferred method of communication, so the low ranking options are still often accessed, as preferred methods are not necessarily available.

The preferred methods reflect an ease of use. It’s easy to mention a certain lawnmower when talking to a friend about lawn care or everyday life. It is possible for the digital agency to inflate these preferences by making a digital recommendation more convenient or to imbue the recommendation with a status gain. Given the preference for email recommendations, ads need to be try to capitalize on this desire or to incentivize the public recommendation more than the private recommendation.

What is really encouraging about this data is the success rate. The most likely answer to “how effective is a Facebook recommendation from a friend?” was “somewhat” at 42%. 18% of respondents find Facebook recommendations more effective than “somewhat”. Men pay attention to what their friends are saying. Channeling into this sort of engagement needs to be a high priority for the marketing firm.

How Men Share

Tags: Digital Marketing, Facebook, internet, social media, Social Networking
Posted in Internet Advertising, advertising, social media | No Comments »

Zynga Comes to Google+

Monday, August 15th, 2011

It is no secret that Zynga and other developers of social games significantly aided Facebook’s growth. Google+ announced when it opened its doors that games would be cheaper there than on Facebook. Facebook takes a 30% cut of all payments whereas Google+ says it will take a significantly reduced share. How long this arrangement lasts is open to speculation, but Google’s deep pockets may make it long-lasting.

Because Google+ is currently not advertising, many may dismiss this as important someday but not now, however, there are two reasons this is immediately significant for the digital agency. The first reason is because Zynga is changing its business model. As it approaches an IPO, Zynga is looking for additional revenue opportunities besides the add on purchases that customers make but are not required to make. The new source of revenue is advertising. Within the Zynga game the user will see advertising, even if Google+ is not displaying advertisements on the side of the page. That opens room for the digital agency to advertise on Google+, even if it is not available in a traditional sense.

The second immediate impact is that more people will probably be drawn to Google+. People that have yet to jump onboard may now do so. Some will dismiss this as inaccurate, after all, why would someone join a new service just to play the same Farmville game? They may do so because it may be slightly different and they may do so to start over, erasing mistakes, and for a clean slate among all Farmville users.

Google+ pages will become stickier with games, as well as increasing its overall user base. More people means Google has much more data in its social graph to aid its main business: search. Most digital agencies still rely on search as the main messenger of information and an improved Google search experience is almost guaranteed to help the digital agency.

Google+ Games

Tags: Digital Marketing, Facebook, games, google, Online Advertising, social media, zynga
Posted in google, social media | No Comments »

Google+ Going After FaceBook Through Game Developers

Monday, July 25th, 2011

Already the fastest growing social network of all time and now with the gender curve evening out, Google+ has now announced some differences with games than how FaceBook handles games. The first difference is that Google+ will take less of a percentage than FaceBook does. Google+ will take 5% fee off the top of payments to games, whereas the industry standard is nearly 30%. Google+ is also willing to host the games on its servers, so the games will run faster and with less errors.

blog.games.com

Google+ does not yet have advertising on its site, but when it does this will help the digital agency. Games on FaceBook have done wonders increasing the stickiness of pages and there is no reason to expect Google+ will not benefit in the same way. Google+’s growth has been extraordinary, and adding engagement activities such as games will help drive that growth. There is of course the regular Google services as well. More people on Google+ and more time, even if not more people, all make Google’s search business better as it can incorporate its social graph into search results. All of these are reasons the digital agency will see better ROI from Google.

Mashable: Google+ to Challenge Facebook for Game Developers With Lower Fees

Tags: Facebook, google, Internet Marketing, Social Gaming, social media
Posted in Business Social Networking, google, social media | No Comments »

Social Networking a Must for Millennials To Decide

Friday, July 1st, 2011

New research about Millennials, the demographic ranging from 16 to 34 years old, shows that 68% of them consult their social network before deciding which restaurant to visit. The new report contains more data that is quite illustrative about Millennial preferences.

YourSocialMove.com

All of this is important for the digital agency to absorb and keep in mind for clients. Restaurants clearly need to increase their social media marketing presence, even at the expense of search results. When examining how Millennials wish to purchase their groceries, grocery stores (34%) are the losers earning just as high a preference as big retailers like Target and Wal Mart (32%). That is a losing statistic because people outside of the Millennial bracket prefer grocery stores 44% to 27%. The good news for the small client of the digital agency is a preference for local mom and pop shops over the chains that are not big retailers. Millennials prefer these stores 11% to the non-Millennial 8%. Somewhere in the data is a unifying theory for these differences. Even without understanding the larger cultural trends the digital agency can learn a lot by studying just the data and tailoring campaigns around it.

Ad Age: Stat of the Day: 68% of Millennials Ask Friends Before Choosing a Restaurant

Tags: advertising, Ann Arbor, Business Networking, Business Social Networking, Digital Marketing, Facebook, Internet Marketing, social media, Social Media Marketing
Posted in Business Social Networking, Digital Marketing, Facebook, Twitter, advertising, social media | No Comments »

Mobile Browsing On the Rise

Tuesday, June 28th, 2011

More and more the digital agency needs to optimize its advertising for mobile platforms. New research from Google and the Mobile Marketing Association show that among users who have smartphones and computers, the smartphone is becoming a more preferred method of internet browsing. 58% of respondents said they had used their smartphone to go online every day. 78% of respondents had the said the same thing of their computer. That 20 point gap shrinks to 9 points when users are asked about methods for connecting to social networking sites. The nominal numbers will also rise. 2011 sees 31% of mobile users owning a smartphone and by 2015 that number will rise to 43%.

ElectronSpy.info

The digital agency needs to begin thinking about mobile viewing options, even when the campaign is not geared to mobile users. The easy difference is the differences in web sites when viewed on a mobile site. Usually these sites are optimized, but the digital agency needs to ask what then happens to the advertising. Mobile advertisements need to also be scaled for small resolutions as well as for slower bandwidths. There are also more abstract and theoretical approaches that need to be considered.

E Marketer: Mobile Activities Rival PC for Smartphone Owners

Tags: advertising, Business Social Networking, digital agency, iphone, mobile advertisments, mobile platforms, New Media, Social Harbor, social media, Social Media Marketing
Posted in Business Social Networking, Digital Marketing, Internet Advertising, Mobile, Mobile applications, Smartphone, advertising, digital agency, social media | No Comments »

FaceBook Begins Implementing Comment Advertisements

Monday, June 27th, 2011

FaceBook, the king of affective attachments, is experimenting with a new advertisement type that capitalizes on it as a platform for engagement. The ads are delivered like any other ad but appear like a status update. Viewers are then free to comment on those ads, and others will be able to see those comments.

Social media agencies should take advantage of these types of ads. Engagement has always been the key for brand advertising and FaceBook has been a great platform for creating that engagement. Until now, however, a user had to actively “like” a brand to have a place for engagement. There are a couple of reasons why some people who may actually be fans of a brand would hesitate to “like” the brand. Now, however, those hesitations are bypassed. These ads will probably make several companies a lot of money.

Mashable: Facebook Experiments With Comment Ads

Tags: advertising, Business, Business Networking, Business Social Networking, digital agency, Digital Marketing, Facebook, Internet Marketing, Linkedin, Mashable, New Media, social media, Social Media Marketing
Posted in Business Social Networking, Digital Marketing, Facebook, Internet Advertising, Mobile, Mobile applications, advertising, google, social media | No Comments »

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