Archive for the ‘Social Harbor News’ Category

Ignite Ann Arbor part of Global Ignite Week

Tuesday, March 2nd, 2010

March 1st kicked off the beginning of the first Global Ignite Week which is taking place in over 60 cities on 6 continents.

Ignite is a high-energy evening of 5-minute talks by people who have an idea—and the guts to get onstage and share it with their hometown crowd. Run by local volunteers who are connected through the global Ignite network, Ignite is a force for raising the collective IQ and building connections in each city.  And, via streaming and archived videos of local talks, local Ignites share all that knowledge and passion with the world. While Ignite has been around since 2006, this year’s coordinated Global Ignite Week initiative is a first of its kind — with more than 12,000 people slated to attend 72 events spanning six continents — that’s bound to become the talk of the Web over the week, and perhaps after.

global-ignite-week

Ignite got its start in Seattle in December, 2006, as a personal project of Brady Forrest and Bre Pettis. They dreamed up an event where people could share their ideas over beer, and sent word out through their network. From there, it exploded. After the first Ignite, word got out and other communities wanted Ignite in their cities. A little more than 3 years later, we have come to the first Global Ignite Week.

Ignites will be held all over the world, one of these being in Ann Arbor, Michigan, USA. Ignite Ann Arbor has many topics on the menu for the night but one in particular has a major impact on the area. Derek Mehraban will be promoting A2Fiber, which is the city of Ann Arbor’s movement to be chosen by Google as one of the cities they plan to build and test ultra-high speed broadband networks in. A Google Fiber-Optic network would be a big win for one of the technological hubs of Michigan.

Go to the Ignite website to find a Global Ignite Week event near you.

Facebook Usernames and Vanity URL

Friday, June 12th, 2009

Facebook goes live with their username vanity URLs on Saturday at 12:01am (in your time zone).

So you might have seen a warning about this at the top of your Facebook page within the last couple days. Facebook is calling them “usernames” and people in the industry refer to them as “vanity URLs” but you don’t realize how important this can be!

On a first come, first serve basis, Facebook will be allowing you to customize your profile URL. For instance, if you are the first to claim “facebook.com/johndoe” that URL will point to your Facebook page. This will NOT change your name or anything else within your profile, it simply makes it much easier to point someone to your Facebook page.

Facebook Usernames and Vanity URLs

Why do you NEED this?

Facebook is viewed as extremely important by search engines. Meaning if you can grab “facebook.com/yourname” it will go a long way toward establishing your name on the internet, and within the search engines. For instance if your LinkedIn URL is “linkedin.com/in/yourname” and your Twitter URL is “twitter.com/yourname” and then you can do the same with uber-popular Facebook URL, you will own the search returns for “yourname”

Straight from the Facebook Blog:

We’re planning to offer Facebook usernames to make it easier for people to find and connect with you. When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you. We expect to offer even more ways to use your Facebook username in the future.

Your new Facebook URL is like your personal destination, or home, on the Web. People can enter a Facebook username as a search term on Facebook or a popular search engine like Google, for example, which will make it much easier for people to find friends with common names. Your username will have the same privacy setting as your profile name in Search, and you can always edit your search privacy settings.

I promise you this is big new in the social media world, and there will be heavy competition at 12:01am to claim the most lucrative names. There has been lots of buzz about this all week, so don’t hesitate. Make sure you grab yours, and solidify your name and space on the internet.

Internet Advertising Outpacing TV

Tuesday, March 31st, 2009

The Interactive Advertising Bureau (IAB) released their latest reports on Monday, layered with staggering numbers.

Let’s cut right to the chase.

  • Internet advertising set a new high in the fourth quarter of 2008 with $6.1 Billion in revenue. (almost $2 Billion more than two years ago!)
  • Search Marketing grew 20% for the year, coming in at just over $10 Billion, and accounting for 45% of total Internet advertising. (compare that to just 15% share in 2002)
  • Internet advertising revenues exceeded Cable TV for the first time, registering $23.4 Billion in ad spend for 2008

Looking into 2009, it’s already evident that television (and their viewers) are migrating to the Internet. Just about every network and cable station offers their content via the web, something that is exponentially growing. Don’t forget about those ancient newspapers falling off the deep end too (read that post here), we’ve already seen their readers migrate to the Internet.

You can read the entire article on TechCrunch.

There is little room left to argue against the rapidly gowing migration from television and print to web. If you want to reach consumers, you must compete on the Internet.

Newspapers are Dying, Where Did the Audience Go?

Friday, March 27th, 2009

Right here. On the Internet. This is where all those eyeballs go.

Ever since newspapers started circulating, they have been an ideal spot to promote your business. Well it’s no secret that medium is being phased out. So what should you do? Where are all of those readers going now? They have migrated to the web, and you need to follow.

Need to hear it from a reputable source? CNN will tell you all about it here. A few excerpts to chew on:

More bad news could be coming this week as newspapers struggle to meet challenges posed by changing reader habits, a shifting advertising market, an anemic economy, and the newspaper industry’s own early strategic errors.

The industry’s advertising revenue in 2008 was $38 billion, a staggering 23 percent drop from $49.5 billion the year before. Print media companies are failing to achieve market expectations each quarter, scaring away investors, venture capitalists and potential buyers in droves.

Newspaper classified ad expenditures tumbled nearly 17 percent in 2007, according to the Newspaper Association of America. The recession is affecting auto dealerships, real estate companies and other local businesses, accelerating the advertising downturn.

Newspaper

If you want to compete and keep your business promotions where the consumer is looking, you need to promote on the web.

There are many ways to do this… many expensive ways. We have an inexpensive solution that is proven to work.

Essentially we create a store front for you and your business, in multiple outlets across the Internet. The result is a strong presence for your company where the audience looking, search engines.

Establish a strong, credible and professional appearance on the web with Social Harbor.

Click here to see a breakdown of what you get.

Layoffs Continue, Jobless Claims Increase, Social Harbor to the Rescue

Wednesday, January 28th, 2009

If you have been laid off recently, there is one thing for certain, you are not alone.

Yet another scary story has been published in the national news. USA Today recently ran a story chronicling the “Wave of Layoffs…

You can find similar stories throughout several publications just about every day now. But enough of the bad news!

Time for the good news!

One of the major reasons Social Harbor was founded is to give these newly unemployed business professionals a tool to fight back, and climb back into the game. The most obvious ramifications of these mass layoffs is an increasingly limited and competitive job market. Social Harbor has created a package just for these individuals.

Unemployed Businessman

Our experts are well versed in what it takes to be found online, and more importantly to look credible all across the Internet. Social Harbor Career gets you a Professional Online Profile at Linkedin.com (the largest business social network in existence), Naymz.com (reputation management), and right here at Social Harbor. We also build your resume on leading job search sites Career Builder and Monster.

The Social Harbor team optimizes all of these profiles, making sure you are found. We give you the tools to compete in an online job search, making this the perfect cost-effective solution to aid your career transition. The career package also includes Google AdWords to drive potential employers to your Social Harbor profile.

The best part is, the Social Harbor service keeps working for you after you land a job. We update your Social Harbor profile to feature your new position and company. Not only will that new employer be undoubtedly impressed by your web presence, all of your search engine optimized profiles will continue to drive traffic and generate business for you and your new company.

2009 CORPORATE CUTBACKS
Here is a list of some of the recently announced reductions in jobs. In some cases, totals include previously announced layoffs.
Date Company
Layoffs
%. of workforce
Tuesday Corning
3,500
13%
Monday Caterpillar
20,000
18%
Pfizer
19,500
15%
Sprint Nextel
8,000
14%
Home Depot
7,000
2%
Texas Instruments
1,800
12%
Friday Harley-Davidson
1,100
11%
Thursday Microsoft
5,000
5%
Wednesday Sun Microsystems
1,300
15%-18%
Eaton
5,200
10%
Ericsson
5,000
6%
Jan. 20 Bose
1,000
10%
Clear Channel
1,850
9%
ConocoPhillips
1,300
4%
Jan. 16 Circuit City
30,000
100%
Hertz Global
4,000
13%
MeadWestvaco
2,000
10%
Motorola
4,000
6%
Saks
1,100
9%
Jan. 14 Seagate
2,950
6%
Jan. 12 Cessna
2,000
15%
Jan. 9 Boeing
4,500
7%
Freightliner
2,137
10%
Jan. 8 AK Steel
1,500
21%
EMC
2,400
6%
Lenovo
2,500
10%
ON Semiconductor
1,500
10%
Walgreen
1,000
9%*
Jan. 7 Alcoa
13,500
12%
Jan. 5 Cigna
1,100
4%
Unisys
1,300
4%
* — corporate and support staff
Sources: Vault.com, USA TODAY research

Social Harbor Wins New Client in Bank of Ann Arbor

Monday, December 8th, 2008

Ann Arbor, MI December 8, 2008 - Ingenex, a Michigan-based digital marketing firm, was hired to build business social networking profiles for Bank of Ann Arbor, as part of it’s new service and web site http://SocialHarbor.com

Social Harbor is a service that builds business social networking profiles for companies and their employees. All Social Harbor profiles are optimized for Google and Yahoo! search engines, and help the companies present a professional image online.

Ingenex takes the hard work out of building and updating your online profiles, and works to teach companies how to use social networks (like Linkedin with over 30 million users) to grow their business.

Bank of Ann Arbor is using Social Harbor to help its employees increase online business development and business social networking.

“To stay connected in town, it’s important that our mortgage team make use of all the tools available today,” says Rhonda Foxworth, Assistant Vice President and Marketing Manager at Bank of Ann Arbor, “But as busy professionals, it’s hard for them to find the time to do that. The Social Harbor service quickly gave our mortgage team online profiles that were professional and credible, so our mortgage team could keep selling. And the Ingenex experts are training our team on how to use LinkedIn and other business social networks to connect with potential clients and grow our business.”

About Ingenex Digital Marketing:

Michigan based Ingenex is a Digital Marketing firm that provides a full suite of Digital Marketing services including Interactive Branding™, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized PR, social media marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 734.272.4698.

For more information visit the Ingenex Digital Marketing web site or visit SocialHarbor.com

Michigan Social Networking Service Featured in Detroit News

Sunday, November 9th, 2008

This was a great week for media attention at Social Harbor. This service is still very new, and The Detroit News covered it with a fabulous story written by Neal Haldane.

The story focuses on how one professional Mazy Gillis of Plante Moran has used Business Social Networking to build her business online.

“Social Harbor is not designed to replace LinkedIn, Mehraban said. Instead, it works to help individuals and companies optimize their presence and networking possibilities on existing sites.” Says Ingenex CEO Derek Mehraban

The Detroit News Business Section is an important source for news in Michigan and beyond. The Social Harbor service is ideal for Michigan automotive workers, looking to use Digital Technology to build their resume, and online presence. We are helping create portable equity for any employee. The value of your online presence is good for you, and good for your company.

I hope you will consider looking at Social Harbor as a solution for you company. We will build your profiles online, teach you how to use these business social networks, and help you win in the competitive marketplace.

Michigan Digital Marketing Agency Featured in Business Review

Sunday, November 9th, 2008

MLive Logo

MLive Logo

Ingenex Digital Marketing and their innovative new Social Harbor product was featured in November 7, 2008 Washtenaw Business Review.

The article written by Nathan Bomey talks about the business social networking service Social Harbor, and how Ingenex is building professional online profiles that are optimized for search engines like Google and Yahoo. Nathan also interviewed Nichole Burguess of MS&L Digital who commented on the use of Social Networking for business.

It’s good to see the media is excited about Social Harbor. Businesses are excited too. We have been signing up attorneys, advisors, insurance agents, bankers and more. Read the Business Review article here.