Colin Gillis, the Director of Research at BCG Financial, is publicly predicting that EBay will continue its meteoric rise and it will be on the backs of mobile devices. As of now one third of mobile devices access EBay or its property PayPal. That is a tremendous statistic and if true does indeed bode well for the ecommerce site. EBay and PayPal have been at the forefront of mobile developments and the company does show a continued emphasis in that direction.
One of the main goals for EBay is to change their image from that of an auction company to one where someone can buy anything. This is good for the digital marketing agency. Amazon is currently the leader in m-commerce, where people go on their mobile devices to be able to buy anything. To gain this ground EBay will offer discounts and promotions. The agency can use this as another outlet for its clients to sell their wares online. EBay is also more willing to offer Facebook integration so for the digital marketing agency there will be symmetry. If EBay is not currently used as a vendor, then a strategy reevaluation would behoove the brand that sells online.