Archive for the ‘Linkedin’ Category

Linkedin Applications Experiment

Tuesday, January 27th, 2009

With so much rapid growth amongst every Business Social Network out there, it can be tough to keep up! And even tougher to comb though the stuff worth spending time on.

Well today we’re bringing it to you, no need to search. There has been a lot of buzz about all these new Linkedin applications, so we’re going through each one to bring you the important stuff!

Welcome to the spotlight, “Polls by Linkedin

This one is going to be huge. It’s simple, informative, and most importantly, effective. Setting up a Poll is a breeze, enter any multiple choice question (can be as simple as Yes or No), then enter in the response choices, and pick your target audience. That’s it. Now sit back and collect the results.

Example: One of our Social Media experts recently posted a Poll inquiring, “How many Business Social Networks are you currently on?” Within one hour the poll had collected over 25 responses! There are a lot of great market research tools out there, but it’s hard to argue against simplicity and ease which results like that! You can even filter the results by several different demographic categories.

(in case you were wondering, 43% of those who answered are only on Linkedin!)

It’s time for you to get ahead of the curve!

CNBC Teams Up With Linkedin

Wednesday, January 7th, 2009

Well if Business Social Networking was not on your radar before, it definitely should be now. Business industry giant CNBC has established a relationship with the world’s largest business social network, Linkedin.

Linkedin CEO Dan Nye outlined a few broad implications the CNBC-Linkedin callaboration will have on you:

1. On LinkedIn: LinkedIn’s rapidly growing user base of over 27 million professionals now have an opportunity to both consume as well as share with their professional network, breaking business news & content from CNBC that ranges from articles and blogs to financial data and video content.

2. On CNBC.com: As a regular CNBC.com user, you’ll start seeing LinkedIn’s community and networking functionality integrated on CNBC.com (for e.g. sharing CNBC articles with your professional network on LinkedIn or finding out who in your network connects you to the companies you read about).

3. On CNBC: Community-generated content from LinkedIn will also be broadcast on CNBC programs. These include survey results and on-air Q&A with CNBC anchors, reporters and guests.

Hopefully the involvement of business powerhouse CNBC in Business Social Networking helps convey the utmost importance for such business practice in today’s world.

In just a short time every business person you meet will be taking advantage of social networking. Stay a step ahead with Social Harbor, before the next industry giant joins in and blows the lid off this emerging marketing tool.

Linkedin Top To-Do’s

Tuesday, November 25th, 2008

Once the Social Harbor team has built your Linkedin profile and turned control back to you, there are some important suggestions from around the web.

No need to worry about promoting a great professional presence anymore, Social Harbor has completely filled out your profile. This means it time to start connecting.

Connect. Connect. Connect!

First, upload your contacts. Linkedin makes this simple with easy-to-follow directions right on your home page after you log in. They tell you how to do it from just about every address book and email client. This is a vital step in building your network. Don’t skip it!

Keeping it easy for you, a search of your past and current colleagues, as well as classmates is one click away on that same homepage. Keep scrolling down. You’ll see Linkedin delivers always current “Network Updates” that show you who your connections have had recent activity with, giving you another easy way to build your network. Take advantage of these! It only takes a couple minutes each day to see who’s new to Linkedin that may be of interest to you.

The next important thing we suggest doing (which goes right along with connecting) is join groups. Remember, this is your Professional profile and presence, not your more social Facebook. Many groups that you belong to or attend in person have a Linkedin group (if they don’t, suggest it to them, they’ll be very impressed).  Just click “Groups” on your left task bar, then you can “Search Groups” at the top. Look for groups that represent you and your professional image. If someone is looking at your profile, you want your groups to speak about who you are. When you get some spare time, browse the groups, it’s always good to find a couple you want to join.

Our last important Top To-Do is focused on building your reputation. Once you are connected to some good people you’ve done business with, Recommendations help solidify the credibility of your professional presence. Start by writing a Recommendation for one of your connections. You can then ask for them to write a Recommendation for you. This testimonial of sorts is attached under whichever job they recommended you for, and is then visible to anyone who views your profile. This is a big step in promoting a credible presence, it validates your name and your company. Don’t forget to do this as often as possible.

Do these things and you’ll be ahead of the game. Also, next time you meet someone, suggest they connect with you on Linkedin. This profile serves as your online business card and presence after that person leaves your side, and most importantly it points them to your personal/corporate website.

Now go get started!