Archive for the ‘Facebook’ Category

Instagram Adding Video

Monday, June 17th, 2013

It has been reported that on June 20 Instagram will be able to not only take pictures, but record video. This new feature on Instagram is reported to be in response to the Vine app, that has recently reached 13 million users. Facebook owns Instagram, and Twitter own Vine, so each company is in constant battle to one-up each other.

Photo Credit: FuzheadoPhoto Credit: Fuzheado

Vine shares have beat Instagram shares on Twitter, mostly due to the fact that Twitter owns the Vine app and it is easier to share the content immediately. Vine has 2.6 million shares on Twitter, while Instagram has 2.17 million shares. Facebook wants to direct user traffic and shares back to Instagram.

After Facebook bought Instagram, they altered the app so that those who post Instagram pictures on Twitter cannot view the photos directly. When clicking on the link via Twitter, users are directed to the separate Instagram page. However, when users click on the Vine link via Twitter, they can immediately view the video. The convenience factor is part of the reason why Vine has become so popular among Twitter users.

By combining the picture and video into one app, it is believed that Vine users will go back to solely using Instagram because it will be more convenient to have everything in one application. In comparison to the six-second videos that can be shot with Vine, the Instagram app will have videos that can last five to 10 seconds in length. Video apps are very sought out by advertisers who want to use internet marketing to promote their products, which is yet another reason for Facebook to take advantage of this new video craze and add it to Instagram. It is yet to be reported how Facebook will set up Instagram video, mainly will it be continuous five to 10 second video or stop-and-go video like Vine has.

Source: Instagram Will Get Video On June 20

Coming Today: A Facebook Phone?

Thursday, April 4th, 2013

Today is a day. Facebook might boom with success or fail dramatically. Everyone has been looking forward to finally hear what the social media giant has prepared for us. Few days ago, Facebook invited press to its event of the month “Come See Our New Home On Android” that would take place in its headquarters in Menlo Park, California.

Photo By TechnoCruze

Photo By TechnoCruze

But what should we expect?

Some say it might be a modified version of the Android operating system with native Facebook functionality that would include Facebook search graph on the device’s homescreen. Others ensure that it might be a mystical “Facebook Phone” everyone was talking about for a long time now. However, the rumor says it is not going to be a full-on rewrite of Android, but rather an extra “flavor” with all sorts of Facebook functionality built in.

For the Internet marketing agency, a mobile device with built in Facebook functions might be a huge advantage, yet, a big challenge. First of all, it means more customer coverage. It would be easier to target people who have chosen this device, as they would use Facebook for everything – search, messaging, and making calls. However, with a Facebook phone in the market, Internet marketing agencies should seriously consider Facebook open search graph as a main Google search competitor. Therefore, a need for its optimization would emerge.

Facebook To Reveal “Home On Android” Sources Say Is A Modified OS On HTC At 4/4Event.

An Advertisers’ Dream: Brands Can Now Tailor Facebook Posts

Wednesday, March 27th, 2013

Today, Facebook implemented a new feature that will let brands target specific users with posts the user may find relevant.  Unlike ads that run in the right column of a user’s news feed, these will appear in selected fans’ news feed as a post. The biggest difference is that the post will not appear on the brand’s homepage, and will not be visible to every fan. For instance, by utilizing the Graph Search, a brand can find out which users are baseball fans, and tailor a post about Opening Day to them and not “spam” the rest of their fans.

Photo Credit: Nishad

For the digital PR firm, this is very good news.  A common complaint of Facebook users is an overload of irrelevant posts or feeling too “sold” to. It is an advertiser’s goal to be able to specifically target the ideal audience; this makes this goal much easier to realize. This should also be good news for individual users because it means less posts about subjects they may not care about.

Facebook Opens News Feed to Target Brand Posts


“Returned Value” Metric Accidentally Revealed

Monday, March 4th, 2013

Even though the reveal was a mistake, the cat is out of the bag about a new metric for Facebook Page administrators. The new metric is Returned Value and its reveal was an accident. Some administrators were accidentally given access to it, but that access has now been walked back. The metric measures returned value on ads or sponsored stories within 24 hours of being seen. When the metric will be released to the public is not known and when asked further questions Facebook issued an apology for accidentally revealing it and then offered no further discussion.

Photo Credit: Graphic Vibe

The digital marketing agency needs to think about this new metric. When it is released it will be easier for the client to note the value of ads and sponsored stories, at least the value as calculated by Facebook. This will possibly become an important way for the client to double check the social media agency’s efforts and billing. This move will force the social media agency to become more transparent. To make clients happy it would be prudent for the agency to become transparent before this happens and the agency appears forced into it.

Facebook Accidentally Rolls out Returned Value Metric

Facebook Building a Location Tracking App

Wednesday, February 6th, 2013

There are reports that Facebook is building a mobile app that will track a user’s location, even if the app is not open. The justification is so Facebook friends can easily find each other when they are nearby. The app might also allow people near each other to recognize that they have some shared interests and hence might be good Facebook friends. The app is rumored to debut in March. There has not been any confirmation of the project from Facebook, although Zuckerberg has said that mobile apps are now the priority for Facebook development teams.

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Photo by: Johan Larsson

The social media marketing agency should tread carefully with this application. If there is no opt in feature (other than downloading), then it may anger privacy enthusiasts more than it is worth. It would be nice, however, for stores to have an ability to see who is in their stores or even nearby and then link up to those people. The amount of data collected from this app would be significant and useful because knowing where people actually go instead of where they would like to go is a significant difference. Before tapping into or contributing to this data the social media marketing agency should watch and see how the privacy concern is treated, especially as Facebook’s credibility about privacy concerns is waning.

Facebook Is Said to Create Mobile Location-Tracking App

Facebook Now Has More Mobile users Than PC Users

Thursday, January 31st, 2013

Mark Zuckerberg, the CEO of Facebook, announced on Wednesday that for 2012 Q4 Facebook had more daily users on mobile devices than there were users on PCs. Not only were the numbers very large but mobile advertising accounted for over 23% of Facebook’s revenue for the same quarter.

Photo Credit: Anthony Quintano

This news has two enthusiastic impacts for the social media agency. The first is the increasing profitability of mobile advertising. Part of the reason it is so profitable is because of how effective those ads are. Facebook ads were already some of the most effective ads, but on mobile devices they are even more so. Another benefit of this mobile trend is the increasing simplicity of using the social network. More and more mobile devices are being used for social networking and social networking is taking up more and more timeshare of a person’s time on a mobile device. The digital media agency is living in the beginning of a boon time for its missions.

Facebook: Mobile Daily Users Exceed PC Users

Facebook Testing Another Timeline Layout

Thursday, January 24th, 2013

Last month a new Timeline design was discovered to be in testing. Now there are new screenshots of a new design also being tested. This design reduces the Timeline to a single column. That column is on the user’s left side of the screen and the right hand column is then replaced with Open Graph activity (friends, apps used, etc.) the big concern Facebook seems to be addressing with this layout is about loading the current Timeline. The posts move around as more and more timeline content loads.

Facebook takes notes

Photo by Sarah.Marshall

Even though these two designs are only being tested, it is encouraging for the social media agency. This shows that Facebook is taking the complaint, even though it may seem frivolous to some, seriously and trying to make changes to accommodate those criticisms. This is a good sign if anyone questioned Facebook’s dedication to its users. This will also help the Michigan social media agency because it makes the Timeline page of a brand much more accessible. That is important since that is where the organic likes come from, on that page. It is also important to keep users on a brand’s page as the past content loads to create maximum exposure.

Facebook Graph Searching Is Still Worthwhile

Wednesday, January 16th, 2013

Facebook is now touting Graph Search, which allows the user to search its social graph. For now it is not as robust as was expected, because results are heavily dependent on advertising and are limited to searching for people, places and interests. However, nobody is predicting this is the final stage for an ability to search Facebook’s large data pool. In fact at the press conference, Zuckerberg says it could be a business some day but for now it is merely an enhanced user experience.

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One of the touted differences between this search function and what Google offers is an ability to search for answers and not just for links to the answers. The results seem to be similar to Sponsored Results, which was an earlier deployed advertising unit that returned Pages where the answer to the question might be found. Even though critics blast Sponsored Results for not returning relevant results, the ads were still quite effective offering click through rates ranging from .7% to over 4%.

Even with the lower end of those results analysts are optimistic for further advertising units that tap into the social graph. New ad units will improve on those results. The anticipation is that Facebook will eventually roll out a full fledge search function and even if it captures only 10% of the market, that will be an astonishing volume. The social media agency would be wise to begin using these new advertising units even if the only gain is an early learning about how Facebook treats its social graph.

Facebook Graph Search Puts Spotlight on Sponsored Results

Photo by owenwbrown

Facebook Mobile Ads for Apps Shows Success

Monday, January 7th, 2013

Adparlor is a marketing partner of Facebook and it has released data from a month long study recently concluded about the viability of mobile ads in the Facebook newsfeed. Average click through rates for these ads is close to .5%, which is a remarkably high percentage compared to other advertising units across the industry.

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One of the specific types of ads the study focused on was for app installs. The numbers were very encouraging. The average cost of each install is less than $3, so the return on the advertising is well worth the advertising cost.

For the digital marketing agency the easy lesson is for those who sponsor apps. Apps can be very effective at delivering messages and these results show advertising on Facebook mobile is an effective way to do so. The other lesson is that more and more apps are being installed and many of those apps use advertising as an income stream. The social media will see more and more opportunities for advertising on mobile devices as people turn more and more to apps.

Early Studies Show Facebook Mobile App Install Ads Perform Well For Devs, Indicating Big Revenue Potential

Facebook Tests Pay for Messaging System

Thursday, December 27th, 2012

Currently Facebook allows people or pages to send a message to other users they are not friends with. Those Facebook messages are automatically routed into the ‘Other’ folder. Facebook is now testing a system where for $1 a message will instead be put into the user’s inbox. The test is only open to individuals and only a few individuals at that. Facebook is also limiting the number of these emails at 1 per week in an inbox.

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Facebook has not disclosed what it is aiming for to determine if this is a success or not. For the social media marketing agency, it represents a likelihood that in the future brands will be able to contact people on Facebook without being friended first. $1 per message seems too high a price for the ability to cold message someone, but that number will surely change to a price that is affordable. All in all, this test shows Facebook is looking for a way to monetize its user base without the usual social components. That is an encouraging sign for brands and the business uses of the social network.

Facebook Tests Pay for Messaging System