A few months ago, the Associated Press Twitter account was hacked. This is not the first time hackers have gotten into the accounts of verified brands, but it is one of the most significant, because a wayward tweet caused a drop in the stock market. With enormous brand reputations on the line, it can be extremely detrimental for brands to lose control of their social media accounts.

by MDGovpics

With the prevalence of hackings of brands that have been verified on the site, Twitter has made plans to bolster security on its site through a two-step verification process. This process will make it harder for outsiders to gain access to an account, as in addition to a password, the measure also requires that a code be sent as a text message to a user’s mobile phone, or generated on another device. The code also changes after each login attempt. This new feature is crucial for Twitter accounts that represent brands, high-profile people, or organizations, because hacks can cause much embarrassment. Moreover, hacks can spread malware, damage reputations, and even affect markets and stocks.

Although these measures come with new security and defense against hackers, it also comes at a cost. Social media agencies and those in charge of their brands’ social media accounts may find the two-step verification to be an annoying gateway to go through. For the sake of security and overall peace of mind, however, the process may be worth the hassle.

Why Twitter Two-Factor Authentication is a Pain for Brand Managers

Summer is synonymous with fun, sun, and vacations. But, if you are a parent of an elementary school-aged child, studies show you should add a summer learning program to your summer activities. A summer learning program is crucial in helping children retain what they have learned during the school year. According to the National Summer Learning Agency, students lose two months of mathematical skills over the summer. This figure is even higher with low income children because of their sometimes inability to participate in summer camps which often have a learning component.

ThinkStretch Summer Learning Program:

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In the article, “This is Your Brain on Summer”, Jeff Smink reports that summer learning loss is cumulative and affects students’ performance ability in their high school, post high school studies, and workforce preparedness, dramatically. This is attributed to not regularly solving math problems and not actively reading and writing over summer. Not having a summer learning program forces kids to have to ‘relearn’ what they have forgotten over the summer. The solution to keeping your child engaged with math and reading over the summer is to make sure they maintain a balance of fun and learning. Preventing learning loss now will help ensure a brighter future later.