Business Social Networking

Detroit Networking Events for Women

Tuesday, May 15th, 2012

Inforum brings together Michigan business women to help lead and succeed. Inforum offers women in the Southeast Michigan area the opportunity to grow their professional and personal networks. Inforum members can participate in Detroit Networking events for women through Affinity groups. Affinity groups allow professional women to network while engaging in mutual interests such as arts and culture, wine or cooking in a relaxed environment. Inforum also offers professional networking events and groups in a more professional setting. Detroit networking events for women help enhance women’s personal and professional potential.

Posted in Business Social Networking | No Comments »

Inforum Brings Michigan Business Women Together

Friday, May 4th, 2012

Inforum is a professional women’s alliance that brings Michigan business women together. This group is an opportunity to network, to develop relationships, and to exchange ideas. Michigan business women are able to come together to create a unique community to further their professional skills.

Not only are there opportunities to connect on a professional level, but there are also ways to establish social relationships as well. Members can interact more informally through Affinity Groups, a way of networking while exploring mutual interests outside of the workroom. Affinity Groups explore a range of interests and bring together different groups like those interested in literature or the outdoors, wine lovers, or mothers, to name a few. These networking groups and associated events vary across the state and are available in many locations like Metro Detroit and Grand Rapids.

Membership in Inforum is an influential step in a woman’s professional life, and involvement in an Affinity Group further enhances her relationships with other Inforum women seeking success in business.

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Google+ Going After FaceBook Through Game Developers

Monday, July 25th, 2011

Already the fastest growing social network of all time and now with the gender curve evening out, Google+ has now announced some differences with games than how FaceBook handles games. The first difference is that Google+ will take less of a percentage than FaceBook does. Google+ will take 5% fee off the top of payments to games, whereas the industry standard is nearly 30%. Google+ is also willing to host the games on its servers, so the games will run faster and with less errors.

blog.games.com

Google+ does not yet have advertising on its site, but when it does this will help the digital agency. Games on FaceBook have done wonders increasing the stickiness of pages and there is no reason to expect Google+ will not benefit in the same way. Google+’s growth has been extraordinary, and adding engagement activities such as games will help drive that growth. There is of course the regular Google services as well. More people on Google+ and more time, even if not more people, all make Google’s search business better as it can incorporate its social graph into search results. All of these are reasons the digital agency will see better ROI from Google.

Mashable: Google+ to Challenge Facebook for Game Developers With Lower Fees

Tags: Facebook, google, Internet Marketing, Social Gaming, social media
Posted in Business Social Networking, google, social media | No Comments »

Social Networking a Must for Millennials To Decide

Friday, July 1st, 2011

New research about Millennials, the demographic ranging from 16 to 34 years old, shows that 68% of them consult their social network before deciding which restaurant to visit. The new report contains more data that is quite illustrative about Millennial preferences.

YourSocialMove.com

All of this is important for the digital agency to absorb and keep in mind for clients. Restaurants clearly need to increase their social media marketing presence, even at the expense of search results. When examining how Millennials wish to purchase their groceries, grocery stores (34%) are the losers earning just as high a preference as big retailers like Target and Wal Mart (32%). That is a losing statistic because people outside of the Millennial bracket prefer grocery stores 44% to 27%. The good news for the small client of the digital agency is a preference for local mom and pop shops over the chains that are not big retailers. Millennials prefer these stores 11% to the non-Millennial 8%. Somewhere in the data is a unifying theory for these differences. Even without understanding the larger cultural trends the digital agency can learn a lot by studying just the data and tailoring campaigns around it.

Ad Age: Stat of the Day: 68% of Millennials Ask Friends Before Choosing a Restaurant

Tags: advertising, Ann Arbor, Business Networking, Business Social Networking, Digital Marketing, Facebook, Internet Marketing, social media, Social Media Marketing
Posted in Business Social Networking, Digital Marketing, Facebook, Twitter, advertising, social media | No Comments »

Mobile Browsing On the Rise

Tuesday, June 28th, 2011

More and more the digital agency needs to optimize its advertising for mobile platforms. New research from Google and the Mobile Marketing Association show that among users who have smartphones and computers, the smartphone is becoming a more preferred method of internet browsing. 58% of respondents said they had used their smartphone to go online every day. 78% of respondents had the said the same thing of their computer. That 20 point gap shrinks to 9 points when users are asked about methods for connecting to social networking sites. The nominal numbers will also rise. 2011 sees 31% of mobile users owning a smartphone and by 2015 that number will rise to 43%.

ElectronSpy.info

The digital agency needs to begin thinking about mobile viewing options, even when the campaign is not geared to mobile users. The easy difference is the differences in web sites when viewed on a mobile site. Usually these sites are optimized, but the digital agency needs to ask what then happens to the advertising. Mobile advertisements need to also be scaled for small resolutions as well as for slower bandwidths. There are also more abstract and theoretical approaches that need to be considered.

E Marketer: Mobile Activities Rival PC for Smartphone Owners

Tags: advertising, Business Social Networking, digital agency, iphone, mobile advertisments, mobile platforms, New Media, Social Harbor, social media, Social Media Marketing
Posted in Business Social Networking, Digital Marketing, Internet Advertising, Mobile, Mobile applications, Smartphone, advertising, digital agency, social media | No Comments »

FaceBook Begins Implementing Comment Advertisements

Monday, June 27th, 2011

FaceBook, the king of affective attachments, is experimenting with a new advertisement type that capitalizes on it as a platform for engagement. The ads are delivered like any other ad but appear like a status update. Viewers are then free to comment on those ads, and others will be able to see those comments.

Social media agencies should take advantage of these types of ads. Engagement has always been the key for brand advertising and FaceBook has been a great platform for creating that engagement. Until now, however, a user had to actively “like” a brand to have a place for engagement. There are a couple of reasons why some people who may actually be fans of a brand would hesitate to “like” the brand. Now, however, those hesitations are bypassed. These ads will probably make several companies a lot of money.

Mashable: Facebook Experiments With Comment Ads

Tags: advertising, Business, Business Networking, Business Social Networking, digital agency, Digital Marketing, Facebook, Internet Marketing, Linkedin, Mashable, New Media, social media, Social Media Marketing
Posted in Business Social Networking, Digital Marketing, Facebook, Internet Advertising, Mobile, Mobile applications, advertising, google, social media | No Comments »

LinkedIn Offers New Ad Types

Friday, June 24th, 2011

Like FaceBook, LinkedIn is trying to find ways to leverage its social network into its advertising options without compromising privacy. LinkedIn has announced two new types of advertisements to capture this effort. One of these changes is to display within the ad how many of a user’s contacts recommend or follow the advertising company. The other new advertisement shows relevant people from a user’s contacts within the banner ad. It is possible for users to opt out of being featured in these advertisements.

IconSpedia.com

While LinkedIn specializes in type of contacts that may limit its appeal to the digital agency’s client, the digital agency should think about how to incorporate LinkedIn. Because of its business specialization it may never be as successful as FaceBook, but its specialization makes LinkedIn a particularly viable option for advertising solutions. These new social media marketing features will help LinkedIn advertising attain stickiness and a level of affect that makes FaceBook so successful.

Mashable: New LinkedIn Ads Leverage Recommendations & Follows

Tags: advertising, Business, Business Networking, Business Review, Business Social Networking, Digital Marketing, Internet Marketing, Linkedin, Mashable, New Media, Online Profiles, Social Harbor, social media, Social Media Marketing, Social Networking
Posted in Business Social Networking, Linkedin, Mobile, Mobile applications, Social Harbor News, advertising, digital agency, social media | No Comments »

New Social Network Tools Offer Potential

Wednesday, June 22nd, 2011

There are two new social networks, Sonar launched in May and Banjo this morning, which may offer the digital agency a new and inventive way to market for clients. Instead of marking friends and then telling you where those people are, these networks treat locations as the friend and then tell you whom else is nearby. Sonar will also flag the other nearby people by how many FaceBook friends you have in common. Both are available for the iPhone, but only Banjo is currently available for Android.

AllThingsD.com

The verdict is still out on these location friending networks. Effective mobile application development means increasing the apps base usage, so others join up and continue to check in. The other problem plaguing these apps is their counter-intuitiveness. For a brick-and-mortar storefront to appear it would need to be logged into the app and only then would someone else logged in, who also happened to be nearby, see the storefront. Among early adopters, however, that might be precisely why these apps can drive some traffic. If they do take off in popularity then there might be too many nearby contacts to attract much attention, but in the nascent stages it might work very well, especially since the account is free. Digital agency’s using these networks for advertising and social media marketing should wait until there is some growth.

Read Write Web: New Wave of Social Networks Have You “Friending” Your Location

Tags: advertising, Banjo, Business, Business Networking, Business Social Networking, digital agency, Digital Marketing, Facebook, Internet Marketing, Linkedin, location, Location based, location friending networks, Network friend, New Media, Online Profiles, Social Harbor, social media, Social Media Marketing, Sonar
Posted in Business Social Networking, Facebook, Location based, Mobile, Mobile applications, Social Harbor News, Twitter, advertising, digital agency, google, social media | No Comments »

More FaceBook Music Rumors

Tuesday, June 21st, 2011

Since FaceBook reached out to Spotify a few months ago rumors have been circulating about FaceBook Music. Since then Apple and Amazon have launched their own cloud based music players. The industry seems to be in consensus that cloud based music is the future. The digital agency looking for a way into this should be rooting for FaceBook music because both iCloud and Amazon are not in advertising publishing mode, at least, not yet. A FaceBook Music would change that.

iClarified.com

The f8 Conference, FaceBook’s large conference for developers, is being panelled with online music developers. Many see this as the writing on the wall. FaceBook is now dominant in games, news and retailing and this move is their attempt to target media delivered over the internet. Digital agencies will see their advertising on FaceBook gain more stickiness the more FaceBook becomes a portal for internet activities. If there is a music offering, then users will not even need to leave FB exposing them to more FB published advertising.

Gigaom: Revealed: Facebook’s music plans tap Spotify, others

Tags: advertising, Amazon, apple, Business, Business Networking, Business Social Networking, cloud, Facebook, iCloud, Internet Marketing, New Media, Online Profiles, social media, Social Media Marketing
Posted in Business Social Networking, Facebook, Mobile, Social Harbor News, advertising, digital agency, social media | No Comments »

Take Your Twitter to the Next Level

Friday, June 17th, 2011

By now most of you are using Twitter for business purposes. It is a universal tool that can have a profound affect on your brand image and brand loyalty if done correctly. And like many new media tools, Twitter is still growing and evolving. It’s potential as a tool for business has yet to be reached. Here are some of Twitter-centric tools that will help you take your corporate Twitter management to the next level.

Twellow: This is the unofficial “yellowpages” for Twitter. With over 30 million people registered on this directory, it gives you access to a large portion of the Twitter user base. This resource allows you to search for users based on interests and location. If you own a small business this is especially useful as you will be able to connect to local organizations, businesses and potential customers.

SocialMention: This is a great site that makes monitoring your online presence much easier. This free tool is simple to use and allows you to search the web for your brand, or keywords and see the discussion across all online media. In addition you can set up alerts so they will send you updates whenever your brand, or specific keyword comes up in conversations online.

Hootsuite: This is another priceless tool to make monitoring your brand on Twitter a breeze. Not only does this site allow you to update, and monitor several Twitter accounts on one page, but you can set up custom feeds, each with their own set of keywords and every time someone tweets with those words, it posts to your page. This makes it easy to see what people are saying and respond in an expedient manner.

Those are just a few of the tools out there that help you make the most of Twitter and take your social media marketing to the next level. These will surely help for now, but be sure to stay tuned as new, and better, resources are surfacing all them time.

Tags: Business, hootsuite, monitoring, social media, social mention, twellow, Twitter
Posted in Business Social Networking, Twitter, social media | No Comments »

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