Archive for the ‘advertising’ Category

Coming Today: A Facebook Phone?

Thursday, April 4th, 2013

Today is a day. Facebook might boom with success or fail dramatically. Everyone has been looking forward to finally hear what the social media giant has prepared for us. Few days ago, Facebook invited press to its event of the month “Come See Our New Home On Android” that would take place in its headquarters in Menlo Park, California.

Photo By TechnoCruze

Photo By TechnoCruze

But what should we expect?

Some say it might be a modified version of the Android operating system with native Facebook functionality that would include Facebook search graph on the device’s homescreen. Others ensure that it might be a mystical “Facebook Phone” everyone was talking about for a long time now. However, the rumor says it is not going to be a full-on rewrite of Android, but rather an extra “flavor” with all sorts of Facebook functionality built in.

For the Internet marketing agency, a mobile device with built in Facebook functions might be a huge advantage, yet, a big challenge. First of all, it means more customer coverage. It would be easier to target people who have chosen this device, as they would use Facebook for everything – search, messaging, and making calls. However, with a Facebook phone in the market, Internet marketing agencies should seriously consider Facebook open search graph as a main Google search competitor. Therefore, a need for its optimization would emerge.

Facebook To Reveal “Home On Android” Sources Say Is A Modified OS On HTC At 4/4Event.

An Advertisers’ Dream: Brands Can Now Tailor Facebook Posts

Wednesday, March 27th, 2013

Today, Facebook implemented a new feature that will let brands target specific users with posts the user may find relevant.  Unlike ads that run in the right column of a user’s news feed, these will appear in selected fans’ news feed as a post. The biggest difference is that the post will not appear on the brand’s homepage, and will not be visible to every fan. For instance, by utilizing the Graph Search, a brand can find out which users are baseball fans, and tailor a post about Opening Day to them and not “spam” the rest of their fans.

Photo Credit: Nishad

For the digital PR firm, this is very good news.  A common complaint of Facebook users is an overload of irrelevant posts or feeling too “sold” to. It is an advertiser’s goal to be able to specifically target the ideal audience; this makes this goal much easier to realize. This should also be good news for individual users because it means less posts about subjects they may not care about.

Facebook Opens News Feed to Target Brand Posts


Content Marketing Ranked By Return On Investment

Thursday, March 7th, 2013

The education marketing company worth its salt knows about content marketing. Not only is it an attempt to create authority to help search engine rankings, but also content helps convince potential customers about the value a brand can provide to their lives. One of the big problems with content marketing is its expense in relation to the pay-offs, both immediate and long term. A new study by eMarketer helps break down content types into a ranking of which offers the most ROI (Return On Investment).

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Photo by  jrhode

The good news of this study is that it panned out as hoped. Feature Articles are considered the most effective method to create content and create value. This makes sense because an article can best accomplish what content is supposed to do: create an authorial leadership. Video is the second most effective and white papers finished as the third most effective method of content marketing. Data such as this one are helpful for the agency that engages in content marketing strategies. The most effective are also the most difficult and require the most investment, but this will help convince clients that the cost is worth it.

Which Content Marketing Tactics Get the Best ROI.

Amazon Opens Its Mobile Advertising Unit

Wednesday, March 6th, 2013

Amazon has now released an API for developers of its soon to come mobile advertising unit. For the social media agency this is good news because Amazon is sitting on years of data of actual purchases. It is the only other dataset that is as large is Facebook’s and it is about what people actually purchase and not what those users profess to like. There is every reason to believe that Amazon’s data set is better because it reflects not only how users prioritize their purchases but also because Kindle users tend to be avid consumers.

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Photo by topgold

So far there are only two types of ads. One is a static banner ad and the other is dynamic where a mouseover expands the ad into rich media. The release of the API comes on the heels of other Amazon developments for its Kindle device platform. The digital agency should look into these new advertising units. The prices may not be worth it, but over time Amazon will figure it out to make the ads competitively effective.

Amazon Takes More Steps Toward Building A Mobile Ad Network With An API In Beta

“Returned Value” Metric Accidentally Revealed

Monday, March 4th, 2013

Even though the reveal was a mistake, the cat is out of the bag about a new metric for Facebook Page administrators. The new metric is Returned Value and its reveal was an accident. Some administrators were accidentally given access to it, but that access has now been walked back. The metric measures returned value on ads or sponsored stories within 24 hours of being seen. When the metric will be released to the public is not known and when asked further questions Facebook issued an apology for accidentally revealing it and then offered no further discussion.

Photo Credit: Graphic Vibe

The digital marketing agency needs to think about this new metric. When it is released it will be easier for the client to note the value of ads and sponsored stories, at least the value as calculated by Facebook. This will possibly become an important way for the client to double check the social media agency’s efforts and billing. This move will force the social media agency to become more transparent. To make clients happy it would be prudent for the agency to become transparent before this happens and the agency appears forced into it.

Facebook Accidentally Rolls out Returned Value Metric

Google Links AdWords Express to Google+

Tuesday, February 5th, 2013

A recent update has been noticed for Google’s AdWords Express. An advertisement now appears on Google+ to bring people into the circle of a brand. One of the features of the new advertising units is to promote a brand’s local Google page as the landing page. Besides the new integration with Google+ there are some other new features to AdWords Express.

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Photo by methodshop.com

This is all an attempt to revamp AdWords express to appeal to brands new to advertising. It seems unlikely a digital marketing agency would consult this new advertising feature; in fact, it seems to be Google’s attempt to keep brands from consulting an agency for outside assistance. The digital marketing agency then needs to keep track on the program to better compete against it. The social media agency could counter the ease of the new service by bundling its services together and touting a service which creates a homepage and then uses as an advertising platform as a superior product to AdWords Express which does not require the advertiser to have a web page.

Google Promoting AdWords Express In Google+ As Way “To Get More Followers”

Facebook Now Has More Mobile users Than PC Users

Thursday, January 31st, 2013

Mark Zuckerberg, the CEO of Facebook, announced on Wednesday that for 2012 Q4 Facebook had more daily users on mobile devices than there were users on PCs. Not only were the numbers very large but mobile advertising accounted for over 23% of Facebook’s revenue for the same quarter.

Photo Credit: Anthony Quintano

This news has two enthusiastic impacts for the social media agency. The first is the increasing profitability of mobile advertising. Part of the reason it is so profitable is because of how effective those ads are. Facebook ads were already some of the most effective ads, but on mobile devices they are even more so. Another benefit of this mobile trend is the increasing simplicity of using the social network. More and more mobile devices are being used for social networking and social networking is taking up more and more timeshare of a person’s time on a mobile device. The digital media agency is living in the beginning of a boon time for its missions.

Facebook: Mobile Daily Users Exceed PC Users

Facebook Graph Searching Is Still Worthwhile

Wednesday, January 16th, 2013

Facebook is now touting Graph Search, which allows the user to search its social graph. For now it is not as robust as was expected, because results are heavily dependent on advertising and are limited to searching for people, places and interests. However, nobody is predicting this is the final stage for an ability to search Facebook’s large data pool. In fact at the press conference, Zuckerberg says it could be a business some day but for now it is merely an enhanced user experience.

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One of the touted differences between this search function and what Google offers is an ability to search for answers and not just for links to the answers. The results seem to be similar to Sponsored Results, which was an earlier deployed advertising unit that returned Pages where the answer to the question might be found. Even though critics blast Sponsored Results for not returning relevant results, the ads were still quite effective offering click through rates ranging from .7% to over 4%.

Even with the lower end of those results analysts are optimistic for further advertising units that tap into the social graph. New ad units will improve on those results. The anticipation is that Facebook will eventually roll out a full fledge search function and even if it captures only 10% of the market, that will be an astonishing volume. The social media agency would be wise to begin using these new advertising units even if the only gain is an early learning about how Facebook treats its social graph.

Facebook Graph Search Puts Spotlight on Sponsored Results

Photo by owenwbrown

Google places Coming to Vehicles

Thursday, January 3rd, 2013
Hyundai motor Company, who makes Hyundai and Kia brand vehicles, has announced that it will be using Google Maps and Places on its new smartcar features.  Ford, Audi and BMW already allow smartphone users to send data to their cars on-board computers. This new change, however, will default to a platform running Google products for driving directions and recommendations.

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This is big news as Siri and Apple have been gaining momentum as the go to service for immediate mobile directions and recommendations. As more and more vehicles enlist in the Google suite, then it will be more and more important for search engine marketing services to tap into this suite. Not only will a presence need to be made, but it will need to be optimized for best no-hands access.

Facebook Tests Pay for Messaging System

Thursday, December 27th, 2012

Currently Facebook allows people or pages to send a message to other users they are not friends with. Those Facebook messages are automatically routed into the ‘Other’ folder. Facebook is now testing a system where for $1 a message will instead be put into the user’s inbox. The test is only open to individuals and only a few individuals at that. Facebook is also limiting the number of these emails at 1 per week in an inbox.

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Facebook has not disclosed what it is aiming for to determine if this is a success or not. For the social media marketing agency, it represents a likelihood that in the future brands will be able to contact people on Facebook without being friended first. $1 per message seems too high a price for the ability to cold message someone, but that number will surely change to a price that is affordable. All in all, this test shows Facebook is looking for a way to monetize its user base without the usual social components. That is an encouraging sign for brands and the business uses of the social network.

Facebook Tests Pay for Messaging System