Today is a day. Facebook might boom with success or fail dramatically. Everyone has been looking forward to finally hear what the social media giant has prepared for us. Few days ago, Facebook invited press to its event of the month “Come See Our New Home On Android” that would take place in its headquarters in Menlo Park, California.
But what should we expect?
Some say it might be a modified version of the Android operating system with native Facebook functionality that would include Facebook search graph on the device’s homescreen. Others ensure that it might be a mystical “Facebook Phone” everyone was talking about for a long time now. However, the rumor says it is not going to be a full-on rewrite of Android, but rather an extra “flavor” with all sorts of Facebook functionality built in.
For the Internet marketing agency, a mobile device with built in Facebook functions might be a huge advantage, yet, a big challenge. First of all, it means more customer coverage. It would be easier to target people who have chosen this device, as they would use Facebook for everything – search, messaging, and making calls. However, with a Facebook phone in the market, Internet marketing agencies should seriously consider Facebook open search graph as a main Google search competitor. Therefore, a need for its optimization would emerge.