Archive for August, 2009

Socialnomics and The Social Media Revolution

Monday, August 24th, 2009

By 2010 Gen Y will outnumber Baby Boomers

96% of them have joined a Social Network.

80% of companies are using LinkedIn as their primary tool to find employees.

The largest growing segment on Facebook is 55-65 year-old females.

78% of consumers trust peer recommendations, only 14% trust advertisements.

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Watch this video for much more eye-opening statistics!

(statistics and video are from Socialnomics blog)

Number of Social Networking Users Doubles Since 2007

Monday, August 3rd, 2009

With Facebook and Twitter grabbing national news headlines, it may not be all that surprising to hear the number of users on social networking sites has doubled since 2007. However, the numbers are staggering to look at.

Almost 1/3 of the US population - 55.6 million adults to be specific - visit social networking sites at least monthly. This according to the latest report from Forrester Research. That number was 15% in 2007 and only up to 18% last year in 2008.

This puts the popularity of social networking among adults higher than instant messaging, streaming music, and reading blogs. Here is the complete breakdown from Forrester’s report:

forrester-study

The most important thing to keep in mind is that the tools driving these online activities (i.e. Facebook, Twitter, and LinkedIn at the moment) are constantly evolving. It is imperative for companies and their team members to be in position to benefit from these new technologies. If you simply cannot allocate the time and resources within to keep your company in the conversation, look for custom outsourcing options. You do not want to get passed up and left behind in the social conversation on the web.