Archive for January, 2009

Layoffs Continue, Jobless Claims Increase, Social Harbor to the Rescue

Wednesday, January 28th, 2009

If you have been laid off recently, there is one thing for certain, you are not alone.

Yet another scary story has been published in the national news. USA Today recently ran a story chronicling the “Wave of Layoffs…

You can find similar stories throughout several publications just about every day now. But enough of the bad news!

Time for the good news!

One of the major reasons Social Harbor was founded is to give these newly unemployed business professionals a tool to fight back, and climb back into the game. The most obvious ramifications of these mass layoffs is an increasingly limited and competitive job market. Social Harbor has created a package just for these individuals.

Unemployed Businessman

Our experts are well versed in what it takes to be found online, and more importantly to look credible all across the Internet. Social Harbor Career gets you a Professional Online Profile at Linkedin.com (the largest business social network in existence), Naymz.com (reputation management), and right here at Social Harbor. We also build your resume on leading job search sites Career Builder and Monster.

The Social Harbor team optimizes all of these profiles, making sure you are found. We give you the tools to compete in an online job search, making this the perfect cost-effective solution to aid your career transition. The career package also includes Google AdWords to drive potential employers to your Social Harbor profile.

The best part is, the Social Harbor service keeps working for you after you land a job. We update your Social Harbor profile to feature your new position and company. Not only will that new employer be undoubtedly impressed by your web presence, all of your search engine optimized profiles will continue to drive traffic and generate business for you and your new company.

2009 CORPORATE CUTBACKS
Here is a list of some of the recently announced reductions in jobs. In some cases, totals include previously announced layoffs.
Date Company
Layoffs
%. of workforce
Tuesday Corning
3,500
13%
Monday Caterpillar
20,000
18%
Pfizer
19,500
15%
Sprint Nextel
8,000
14%
Home Depot
7,000
2%
Texas Instruments
1,800
12%
Friday Harley-Davidson
1,100
11%
Thursday Microsoft
5,000
5%
Wednesday Sun Microsystems
1,300
15%-18%
Eaton
5,200
10%
Ericsson
5,000
6%
Jan. 20 Bose
1,000
10%
Clear Channel
1,850
9%
ConocoPhillips
1,300
4%
Jan. 16 Circuit City
30,000
100%
Hertz Global
4,000
13%
MeadWestvaco
2,000
10%
Motorola
4,000
6%
Saks
1,100
9%
Jan. 14 Seagate
2,950
6%
Jan. 12 Cessna
2,000
15%
Jan. 9 Boeing
4,500
7%
Freightliner
2,137
10%
Jan. 8 AK Steel
1,500
21%
EMC
2,400
6%
Lenovo
2,500
10%
ON Semiconductor
1,500
10%
Walgreen
1,000
9%*
Jan. 7 Alcoa
13,500
12%
Jan. 5 Cigna
1,100
4%
Unisys
1,300
4%
* — corporate and support staff
Sources: Vault.com, USA TODAY research

Linkedin Applications Experiment

Tuesday, January 27th, 2009

With so much rapid growth amongst every Business Social Network out there, it can be tough to keep up! And even tougher to comb though the stuff worth spending time on.

Well today we’re bringing it to you, no need to search. There has been a lot of buzz about all these new Linkedin applications, so we’re going through each one to bring you the important stuff!

Welcome to the spotlight, “Polls by Linkedin

This one is going to be huge. It’s simple, informative, and most importantly, effective. Setting up a Poll is a breeze, enter any multiple choice question (can be as simple as Yes or No), then enter in the response choices, and pick your target audience. That’s it. Now sit back and collect the results.

Example: One of our Social Media experts recently posted a Poll inquiring, “How many Business Social Networks are you currently on?” Within one hour the poll had collected over 25 responses! There are a lot of great market research tools out there, but it’s hard to argue against simplicity and ease which results like that! You can even filter the results by several different demographic categories.

(in case you were wondering, 43% of those who answered are only on Linkedin!)

It’s time for you to get ahead of the curve!

Social Networking for Older Adults

Thursday, January 15th, 2009

As the USA Today reports social networking is attracting new — and older — devotees, according to a Pew Research Center analysis released Wednesday, January 14.

Baby Boomer Surfing the Web

Baby Boomer Surfing the Web

Pew finds that 35% of adult Internet users now have a profile on at least one social networking site. And among online adults ages 35-44, 30% have a profile.

The number for adults 55-64 is only 10% having an online profile. This is one reason Social Harbor was created. If someone is 55 years old, they can and will very likely work for 10 or 20 more years. By having a strong, branded, online presence, they are going to be more marketing, more findable, and have a stronger network to help them achieve their long term employment goals.

Social Harbor builds online profiles for professionals - and especially older adults who are too busy to bother with it. How many baby boomers will begin to outsource the social networking profiles to companies like Social Harbor? Only time will tell. Until then, the leading edge boomers can benefit by signing up and getting on the digital bus!

CNBC Teams Up With Linkedin

Wednesday, January 7th, 2009

Well if Business Social Networking was not on your radar before, it definitely should be now. Business industry giant CNBC has established a relationship with the world’s largest business social network, Linkedin.

Linkedin CEO Dan Nye outlined a few broad implications the CNBC-Linkedin callaboration will have on you:

1. On LinkedIn: LinkedIn’s rapidly growing user base of over 27 million professionals now have an opportunity to both consume as well as share with their professional network, breaking business news & content from CNBC that ranges from articles and blogs to financial data and video content.

2. On CNBC.com: As a regular CNBC.com user, you’ll start seeing LinkedIn’s community and networking functionality integrated on CNBC.com (for e.g. sharing CNBC articles with your professional network on LinkedIn or finding out who in your network connects you to the companies you read about).

3. On CNBC: Community-generated content from LinkedIn will also be broadcast on CNBC programs. These include survey results and on-air Q&A with CNBC anchors, reporters and guests.

Hopefully the involvement of business powerhouse CNBC in Business Social Networking helps convey the utmost importance for such business practice in today’s world.

In just a short time every business person you meet will be taking advantage of social networking. Stay a step ahead with Social Harbor, before the next industry giant joins in and blows the lid off this emerging marketing tool.