Since the Huffington Post merged with AOL last year, it has been able to expand its services significantly. There has been a 47% monthly increase in users to a current 36.2 million active users. The news service has also added editors and reporters, which more than compensates for the initial layoffs after the merger.

Huffington Post has also been successful over the past year launching 44 vertical services, which are services geared towards certain sectors like environmental sustainability and the gay community. The other big advance for the news service will be coming. The Huffington Post will launch a streaming news service whose aim is to take down CNN and otherwise help cord cutters.
All of this means increased outlets for advertisers on the Huffington Post network. The internet marketing agency can expect The Huffington Post and AOL to demand increased inventory of advertisements. Impressions will increase with the launch of he new services and the accompanying push for increased stickiness of its current users will help advertisers make conversions. The increased user base as well as a diversification in content options will also allow AOL’s advertisement targeting to improve as AOL learns more about what its users are interested in.








